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  1. The Economist

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    1-16 of 16

    1. Mentioned In 16 Articles

    2. 5 Ways to Publish Content on Mobile and Grow Your Brand

      Explore Content Marketing Institute (May 14 2013) Content Marketing , Mobile Content , Techniques

      5 Ways to Publish Content on Mobile and Grow Your Brand ...: “The Economist’s” Electionism: When the U.S. presidential elections were just starting to heat up in 2011, “The Economist” wanted to do something special for its growing tablet readership. The publisher built E... (Read Full Article)

      Mentions:   Google   Canada   Adobe

    3. Full Circle: Agencies are Publishers and Publishers are Agencies

      Explore Brightcove Blog (Jan 23 2013) Content Marketing , Video Marketing , Techniques , Trends

      Full Circle: Agencies are Publishers and Publishers are Agencies ...” accomplished just that. In the article, writer Josh Sternberg interviews Paul Rossi, managing director for The Economist, about the profound shifts the publishing industry has experienced over the last 25 years--speci... (Read Full Article)

      Mentions:   Content Marketing   Target Stores   Storytelling

    4. Competition and Cooperation

      Explore ClickZ (Dec 7 2012) Content Marketing , Corporate Communications , Techniques , Trends

      Competition and Cooperation ... a key strategy. American Express made a commitment to digital content marketing for 2013 and publishers like The Economist, Atlantic Media, and Hearst are committed to digital integration. Driving digital success for al... (Read Full Article)

      Mentions:   American Express   Content Marketing   Hearst

    5. Are Publishing Agencies Digital’s Next Big Trend?

      Explore Digiday (Nov 20 2012) Content Marketing , Corporate Communications , Techniques

      Are Publishing Agencies Digital’s Next Big Trend? ... and Buzzfeed, an old-guard publication, The Economist, has also gotten into the trend. The Economist started the Economist Intelligence Unit, a service the outlet provides to clients who want to tap into the Economist’s... (Read Full Article)

      Mentions:   BMW   Oracle   SAP

    6. Uncompromising Design: Avoiding The Pitfalls Of Free

      Explore Smashing Magazine (Oct 12 2012) Sales Enablement , Search Marketing , Technologies , Tips

      Uncompromising Design: Avoiding The Pitfalls Of Free

      Misaligned interests create tension in the design process that can lead to bad, and potentially unethical, design decisions, that result in inferior products. In this article I will examine how the desire to build a large audience by giving away your products and services free of charge can cause conflicts of interest, which in turn can lead to dubious compromises in the design process that limit the full potential of your work.

      (Read Full Article)

      Mentions:   Google   New York   Huffington Post

    7. Interview: Fidelity Investments' Marketing Leads with Digital

      Explore Market research & statistics (Sep 28 2012) Content Marketing , Social Marketing , Video Marketing , Techniques , Trends

      Interview: Fidelity Investments' Marketing Leads with Digital ...d, well-educated group of people. It’s running in places like the New York Times, The Atlantic website, Hulu, The Economist. eMarketer: About a year ago you said that advertising really pays off during an economic downtu... (Read Full Article)

      Mentions:   New York   Facebook   New York Times

    8. Compounding The Return On Your Content

      Explore forbes.com (Jun 11 2012) Content Marketing , Sales Enablement , Social Marketing , Tips , Trends

      Compounding The Return On Your Content ...month, a survey of 329 senior executives in North America — by digital consulting firm PulsePoint Group and the Economist Intelligence Unit — found that an astonishing 84% of senior execs in North America reported im... (Read Full Article)

      Mentions:   Facebook   CMI   Joe Chernov

    9. Oops, I Ruined the Facebook IPO

      Explore SEO Software. Simplified. (May 25 2012) Content Marketing , Technologies , Tools

      Oops, I Ruined the Facebook IPO ...C, CBS, Fox Business, PC Mag, PC World, the Washington Post, USA Today, AFP, CNN, The Register, Fast Company, The Economist, Forbes, etc., etc. Here’s what it looked like on Google News: In a matter of just hours, our Fa... (Read Full Article)

      Mentions:   USA Today   Google   Canada

    10. Flipboard Adds Audio to Its Social Magazine

      Explore Mashable (May 15 2012) Content Marketing , Technologies , Tools , Trends

      Flipboard Adds Audio to Its Social Magazine ...s that friends share through SoundCloud, including original recordings and podcasts from publications such as The Economist. Users will also be able to play NPR and Public Radio International programs directly from the a... (Read Full Article)

      Mentions:   National Public Radio   Mashable   iPad

    11. 5 Deadly Sins of Social Content

      Explore ClickZ (Mar 26 2012) Content Marketing , Corporate Communications , Search Marketing , Social Marketing , Trends

      5 Deadly Sins of Social Content ... Technorati as a top business and marketing blog. As a 12-year Internet marketing veteran, he's been cited by The Economist, DM News, and Target Marketing Magazine for SEO, social, and PR expertise and is a sought after ... (Read Full Article)

      Mentions:   Google Panda   Microsoft   Panda

    12. Research: Social Media Talk Is Cheap, but Where's the Sale?

      Explore ClickZ (Mar 6 2012) Sales Enablement , Social Marketing , Trends

      Research: Social Media Talk Is Cheap, but Where's the Sale? ... Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank. Her blog, HeidiCohen.com, ... (Read Full Article)

      Mentions:   New York   Riverside Marketing Strategies   Amsterdam

    13. 4 Pillars of Content Marketing

      Explore ClickZ (Jan 23 2012) Content Marketing

      4 Pillars of Content Marketing ... Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank. Her blog, HeidiCohen.com, ... (Read Full Article)

      Mentions:   Amazon.com   Riverside Marketing Strategies   Flickr

    14. 10 Social Media 2011 Highlights

      Explore ClickZ (Dec 27 2011) Search Marketing , Social Marketing , Trends

      10 Social Media 2011 Highlights ... Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank. Since 2002, Heidi has been... (Read Full Article)

      Mentions:   Google   New York   comScore

    15. Social media in the 16th Century: How Luther went viral

      Explore The Economist (Dec 26 2011) Social Marketing , Trends

      Social media in the 16th Century: How Luther went viral ...rs and alerts. Get e-mail newsletters Subscribe to The Economist's latest article postings on Twitter Follow The Economist on Twitter See a selection of The Economist's articles, events, topical videos and debates on F... (Read Full Article)

      Mentions:   Facebook   Germany   Twitter

    16. Writing: Get In The Holiday Spirit

      Explore Heidi Cohen (Dec 10 2011) Content Marketing , Tips

      Writing: Get In The Holiday Spirit ...publish guest bloggers who cover related topics. Take a page from magazine publishers like The New Yorker and The Economist whose holiday issues contain longer thought pieces because people have more time to read. The ho... (Read Full Article)

      Mentions:   Heidi Cohen   The New Yorker   The Economist

    17. Learn How To Increase Your Conversions From These 5 Consumer Psychology Studies

      Explore The @KISSmetrics Marketing Blog (Dec 7 2011) Content Marketing

      Learn How To Increase Your Conversions From These 5 Consumer Psychology Studies ... did serve a purpose. As discussed in the video above, Dan explains that when given the 3 pricing options for The Economist, most people decided that option 3 was the best deal. However, when the print-only subscriptio... (Read Full Article)

      Mentions:   Wall Street Journal   KISSmetrics   The Economist

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