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      Applications: Content Marketing, Corporate Communications, Learning, Mobile Content, Sales Enablement, Search Marketing, Social Marketing, Video Marketing
      Content Type: e-commerce, Techniques, Technologies, Tips, Tools, Trends

  1. Procter & Gamble

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    1-8 of 8

    1. Mentioned In 8 Articles

    2. Content Marketing Lessons Learned, from the Content Marketing Institute

      Explore Business 2 Community (May 19 2013) Content Marketing , Techniques , Tips

      Content Marketing Lessons Learned, from the Content Marketing Institute ... scenario. It’s not. You don’t necessarily stop advertising because you are launching a content platform like Procter & Gamble’s Home Made Simple or American Express’ Open Forum. In fact, those are two great examples of ... (Read Full Article)

      Mentions:   Joe Pulizzi   American Express   CMI

    3. The Top 10 Content Marketing Strategy Lessons from the Last 15 Years

      Explore Business 2 Community (May 18 2013) Content Marketing , Techniques , Tips

      The Top 10 Content Marketing Strategy Lessons from the Last 15 Years ... scenario. It’s not. You don’t necessarily stop advertising because you are launching a content platform like Procter & Gamble’s Home Made Simple or American Express’ Open Forum. In fact, those are two great examples of ... (Read Full Article)

      Mentions:   Microsoft   Joe Pulizzi   American Express

    4. Content is king

      Explore bandt.com.au (Feb 6 2013) Content Marketing , Search Marketing , Techniques

      Content is king ...first big case of content marketing, when they launched The Furrow magazine in the late 1800s. Companies like Procter & Gamble (they invented the soap opera) were also in on the history of content marketing. “But the dif... (Read Full Article)

      Mentions:   Australia   Coca-Cola   IBM

    5. 5 Content Marketing Tips For B2B Marketers

      Explore Interact Media (Sep 6 2012) Content Marketing

      5 Content Marketing Tips For B2B Marketers ...t sure how social forums and platforms will promote your brand, you can look up to big names in business like Procter & Gamble and Coca-Cola. Figures don’t lie and theirs run in the billions. Engaging tweets, likes and... (Read Full Article)

      Mentions:   Coca-Cola   Facebook   Twitter

    6. Google’s Zero Moment of Truth: Changing Purchase Influence

      Explore Content Marketing Institute (Sep 5 2012) Content Marketing , Search Marketing , Tools , Trends

      Google’s Zero Moment of Truth: Changing Purchase Influence ...t explained where the notion of the “First Moment of Truth” in marketing came about. The phrase was coined by Procter & Gamble, based on its discovery that shoppers make up their minds about a product within three to sev... (Read Full Article)

      Mentions:   Google   Content Marketing Institute   YouTube

    7. Four tips for developing successful brand content

      Explore wallblog.co.uk (Aug 16 2012) Content Marketing , Techniques

      Four tips for developing successful brand content ...ing world is changing, we’ve seen an enormous growth in brands emerging as a new type of publisher – Amex and Procter & Gamble are just two great examples. Branded content is nothing new — since the 1950s we’ve had soap ... (Read Full Article)

      Mentions:   Facebook   YouTube   Content Marketing

    8. Twitter and NBC in Olympics partnership

      Explore wallblog.co.uk (Jul 23 2012) Corporate Communications , Social Marketing , Tools

      Twitter and NBC in Olympics partnership ...o mean big exposure for advertisers Twitter signs up for the Olympics with brand such as General Electric and Procter & Gamble among those thought to be on board.... (Read Full Article)

      Mentions:   London   Colorado   Twitter

    9. Content Worth Sharing: What Marketers Can Learn from Cartoons

      Explore Tom Fishburne (Mar 9 2012) Content Marketing , Techniques

      Content Worth Sharing: What Marketers Can Learn from Cartoons ...didn’t have enough money to appeal to everyone. So we focused on niche audiences. We didn’t have the reach of Procter & Gamble, but we had fans like Nathan. Nathan started a dedicated blog about Method: “One Man’s Unsupr... (Read Full Article)

      Mentions:   General Mills   MarketingProfs   BMW

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