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    1. Mentioned In 296 Articles

    2. How To Maximize Social Sharing

      Explore Heidi Cohen (Dec 15 2014)

      How To Maximize Social Sharing ... sharing. Your key demographic: Millennials. 71% of millennials visit social media sites daily according to eMarketer. Search accounts for 29.2% of traffic and 45.1% of advertising while social media accounts for 29.... (Read Full Article)

      Mentions:   HBO   Heidi Cohen   Facebook

    3. 55 US Mobile Facts Every Marketer Needs For 2015

      Explore Heidi Cohen (Dec 8 2014)

      55 US Mobile Facts Every Marketer Needs For 2015 ... Market Too Big for Test-and-Learn - eMarketer 2015 will be a tipping point for mobile search as projected by eMarketer (December 2014). * Mobile search ads will be $12.85 billion in 2015, over 50% of the search market. ... (Read Full Article)

      Mentions:   Apple   Google Maps   Google

    4. How You Can Embrace the Holy Grail of Online Marketing

      Explore Business & Small Business (Dec 6 2014)

      How You Can Embrace the Holy Grail of Online Marketing ...ideo viewers in the U.S. is expected to increasen by more than 22 million between 2013 and 2017, according to eMarketer. “Ultimately, video is so effective for business marketing because it works,” says Bettina Hein, fo... (Read Full Article)

      Mentions:   Disney   Boston   AOL

    5. Predictions for native advertising in 2015

      Explore King Content (Dec 4 2014)

      Predictions for native advertising in 2015 ...t of budgets to paid amplification as marketers look to boost consumption of content. The latest figures from eMarketer predict the US market will grow by 34 per cent in 2015 to $4.4 billion. We should see a similar grow... (Read Full Article)

      Mentions:   Australia   Financial Times   YouTube

    6. 12 Mind-Blowing Social Media Metrics Facts (Charts)

      Explore Heidi Cohen (Nov 17 2014)

      12 Mind-Blowing Social Media Metrics Facts (Charts) ...ults, examine these 3 data points: 1. 88% of businesses will use social media for marketing in 2014, based on eMarketer’s projections. Tweet This Social media use for business is mainstream. It’s baked into companies’ ... (Read Full Article)

      Mentions:   Heidi Cohen   eMarketer

    7. Convince Your Boss To Use Video Content Marketing

      Explore Heidi Cohen (Nov 10 2014)

      Convince Your Boss To Use Video Content Marketing ... Internet users watch videos when they visit a brand website according to Levels Beyond research reported by eMarketer. Viewer preferences for branded video are as follows.... (Read Full Article)

      Mentions:   Heidi Cohen   Content Marketing Institute   YouTube

    8. How Context Influences Good Content

      Explore Business 2 Community (Oct 26 2014)

      How Context Influences Good Content

      Major themes running through marketing and sales since 2012 has been companies are increasing spending in content marketing. Several surveys in 2014, including those from the Content Marketing Institute and eMarketer, show up to 70% or more of marketers plan to increase spending in content marketing.

      (Read Full Article)

      Mentions:   Forrester Research   Content Marketing Institute   Florida

    9. How to Repurpose Video Content Marketing Ideas for Brand Awareness

      Explore All You Need for Quality Content (Oct 10 2014)

      How to Repurpose Video Content Marketing Ideas for Brand Awareness ... your brand online. Of course, like any digital campaign, start with defining your goals first. According to eMarketer, 56 percent of its readers say they will increase spending on branding-related activities over the n... (Read Full Article)

      Mentions:   Facebook   Content Marketing Institute   Twitter

    10. The Top Technologies You Need to Juice Your Post-Holiday Sales

      Explore ClickZ (Oct 9 2014)

      The Top Technologies You Need to Juice Your Post-Holiday Sales ...ce 2011 that holiday sales surpassed 4 percent. At the same time, forecasts and predictions from Shop.org and eMarketer point to even stronger growth rates for online sales (between 8 and 11 percent) and m-commerce - whi... (Read Full Article)

      Mentions:   Apple   PPC   Responsys

    11. 5 Best Practices to Steal for Your Holiday Marketing Campaign

      Explore ClickZ (Sep 30 2014)

      5 Best Practices to Steal for Your Holiday Marketing Campaign ...word out. Last year, mobile devices represented 16 percent of e-commerce holiday sales overall, according to eMarketer. Consumers are researching purchasing items on mobile and tablet devices more than ever, so make it ... (Read Full Article)

      Mentions:   Google   New York   Huffington Post

    12. Why Your Social Media Is Failing

      Explore Heidi Cohen (Aug 21 2014)

      Why Your Social Media Is Failing ...7 minutes per day with social media in the US according to eMarketer. Time Spent with Social Media per Day - eMarketer * Actionable Marketing Tip: Be on the media where your target audience spends their time. This is go... (Read Full Article)

      Mentions:   Google   Heidi Cohen   Facebook

    13. Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation

      Explore ClickZ (Aug 18 2014)

      Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation ...ing your spend in mobile even if desktop is still outperforming it on current ROI and last-click attribution. eMarketer predicts that 2014 will be the first year that desktop ad spend declines, whilst mobile continues to... (Read Full Article)

      Mentions:   Google   Microsoft   London

    14. Why using 'free' online video platforms for your content marketing is bad business

      Explore marketingmag.com.au (Jun 1 2014)

      Why using 'free' online video platforms for your content marketing is bad business ...rson on Earth can watch video for free. Quite to the contrary, YouTube is an advertising funded platform that eMarketer estimates earned Google $5.6 Billion last year (11% of total Google ad revenues). What drives those ... (Read Full Article)

      Mentions:   Google   China   Content Marketing Institute

    15. Demographic trends and social adoption push mobile over desktop

      Explore brafton.com (May 6 2014)

      Demographic trends and social adoption push mobile over desktop ... ignore it any longer: Mobile has exceeded desktop as the primary means of media consumption. According to an eMarketer study, 23.3 percent of all media – including written content, videos and images – was seen on a sm... (Read Full Article)

      Mentions:   Google   Facebook   Twitter

    16. Content Marketing Triggers: What You Need To Know

      Explore Heidi Cohen (Apr 30 2014)

      Content Marketing Triggers: What You Need To Know ... influencers and the public? On average consumers spend 12 hours and 14 minutes per day with media based on eMarketer analysis. Roughly half of that time is spent with digital content. Further, consumers expect you t... (Read Full Article)

      Mentions:   Heidi Cohen   Content Marketing Institute   Millennials

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