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    1-15 of 286 // 1 2 3 4 ... 17 18 19 »
    1. Mentioned In 286 Articles

    2. Why Your Social Media Is Failing

      Explore Heidi Cohen (Aug 21 2014)

      Why Your Social Media Is Failing ...7 minutes per day with social media in the US according to eMarketer. Time Spent with Social Media per Day - eMarketer * Actionable Marketing Tip: Be on the media where your target audience spends their time. This is go... (Read Full Article)

      Mentions:   Google   Heidi Cohen   Facebook

    3. Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation

      Explore ClickZ (Aug 18 2014)

      Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation ...ing your spend in mobile even if desktop is still outperforming it on current ROI and last-click attribution. eMarketer predicts that 2014 will be the first year that desktop ad spend declines, whilst mobile continues to... (Read Full Article)

      Mentions:   Google   Microsoft   London

    4. Why using 'free' online video platforms for your content marketing is bad business

      Explore marketingmag.com.au (Jun 1 2014)

      Why using 'free' online video platforms for your content marketing is bad business ...rson on Earth can watch video for free. Quite to the contrary, YouTube is an advertising funded platform that eMarketer estimates earned Google $5.6 Billion last year (11% of total Google ad revenues). What drives those ... (Read Full Article)

      Mentions:   Google   China   Content Marketing Institute

    5. Demographic trends and social adoption push mobile over desktop

      Explore brafton.com (May 6 2014)

      Demographic trends and social adoption push mobile over desktop ... ignore it any longer: Mobile has exceeded desktop as the primary means of media consumption. According to an eMarketer study, 23.3 percent of all media – including written content, videos and images – was seen on a sm... (Read Full Article)

      Mentions:   Google   Facebook   Twitter

    6. Content Marketing Triggers: What You Need To Know

      Explore Heidi Cohen (Apr 30 2014)

      Content Marketing Triggers: What You Need To Know ... influencers and the public? On average consumers spend 12 hours and 14 minutes per day with media based on eMarketer analysis. Roughly half of that time is spent with digital content. Further, consumers expect you t... (Read Full Article)

      Mentions:   Heidi Cohen   Content Marketing Institute   Millennials

    7. How to Include Video in Your Email Marketing

      Explore The @KISSmetrics Marketing Blog (Apr 25 2014)

      How to Include Video in Your Email Marketing ...d click-through rates, increased time spent reading the email, and increased sharing and forwarding. (Source: eMarketer) There is one little thing… Sending video in email is still a tricky business even though market... (Read Full Article)

      Mentions:   Google   Email Marketing   eMarketer

    8. Why Mobile Ads Are Seen as a Boon to Facebook, But a Plague to Google

      Explore Mashable (Apr 25 2014)

      Why Mobile Ads Are Seen as a Boon to Facebook, But a Plague to Google ...tive, Google now has 36% of the U.S. mobile ad market, which is exactly double Facebook's share, according to eMarketer. "The market is Google's to lose," says Noah Elkin, executive editor at the researcher. "Success and... (Read Full Article)

      Mentions:   Google   Adobe   Forrester Research

    9. Content Marketing Listed as a Priority for Businesses and Brands

      Explore Business 2 Community (Apr 23 2014)

      Content Marketing Listed as a Priority for Businesses and Brands ...ies and it is ranked as one of the major trends that will be consolidated in the next few years, according to eMarketer. Earlier this year, several studies indicated that 60% of marketers planned to increase their budge... (Read Full Article)

      Mentions:   Direct Marketing Association   CMI   Content Marketing Institute

    10. 25 Customer Chat Tips to Reassure and Nurture Your Online Customers

      Explore The @KISSmetrics Marketing Blog (Apr 15 2014)

      25 Customer Chat Tips to Reassure and Nurture Your Online Customers ...decade, but only recently have companies discovered its profound effect on website conversion rates. A recent eMarketer paper cited live chat as being directly related to 38% of online purchases. And, 62% of consumers wh... (Read Full Article)

      Mentions:   eMarketer

    11. Millennials More Likely to be Influenced to Buy by Social Media Peers [Study]

      Explore v3im.com (Apr 7 2014)

      Millennials More Likely to be Influenced to Buy by Social Media Peers [Study] ...s on social and to take notice of other people’s experiences. Here’s a snapshot of the results as reported by eMarketer. When it comes to which age group are amongst the first of family and friends to try out the new st... (Read Full Article)

      Mentions:   Millennials   Harris Interactive   eMarketer

    12. Article: How Are You Measuring Ad Viewability?

      Explore Market research & statistics (Apr 7 2014)

      Article: How Are You Measuring Ad Viewability? ...t-Campaign Reporting to Real-Time Prevention,” also answers these key questions: This report is available to eMarketer corporate subscription clients only. eMarketer clients, log in and view the report now. ... (Read Full Article)

      Mentions:   eMarketer   TubeMogul

    13. Article: Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013

      Explore Market research & statistics (Mar 19 2014)

      Article: Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013 ...book’s net digital ad revenues. Mobile accounted for 23.1% of Google’s net ad revenues worldwide in 2013, and eMarketer estimates this share will increase to 33.8% this year. eMarketer bases all of our forecasts on a mu... (Read Full Article)

      Mentions:   Google   Facebook   eMarketer

    14. Article: Multiscreen Advertising, Audience Targeting Lead the Way for Mobile Ad Targeting

      Explore Market research & statistics (Mar 10 2014)

      Article: Multiscreen Advertising, Audience Targeting Lead the Way for Mobile Ad Targeting ...ay and Pray,’ Signs of Sophistication Appear,” also answers these key questions: This report is available to eMarketer corporate subscription clients only. eMarketer clients, log in and view the report now. ... (Read Full Article)

      Mentions:   Google   Facebook   Twitter

    15. Cross-Device Campaigns: The Focus of Smart Marketers Everywhere

      Explore v3im.com (Feb 12 2014)

      Cross-Device Campaigns: The Focus of Smart Marketers Everywhere ...see you there! Integrated Marketing Summit Atlanta Information and Registration Other Posts on This Topic: eMarketer: Multiscreen Campaign Importance Rises With Smart Device Use Mobile Marketer: Mobile is the Great U... (Read Full Article)

      Mentions:   Facebook   Instagram   eMarketer

    16. Article: App Downloads Will Double in Next Four Years

      Explore Market research & statistics (Feb 2 2014)

      Article: App Downloads Will Double in Next Four Years ... 10 Tactics Used by Successful App Marketers,” also answers these key questions: This report is available to eMarketer corporate subscription clients only. eMarketer clients, log in and view the report now. ... (Read Full Article)

      Mentions:   Apple   Google   Forrester Research

    17. 1-15 of 286 // 1 2 3 4 ... 17 18 19 »