1. eMarketer

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    1. Mentioned In 278 Articles

    2. 25 Customer Chat Tips to Reassure and Nurture Your Online Customers

      Explore The @KISSmetrics Marketing Blog (Apr 15 2014)

      25 Customer Chat Tips to Reassure and Nurture Your Online Customers ...decade, but only recently have companies discovered its profound effect on website conversion rates. A recent eMarketer paper cited live chat as being directly related to 38% of online purchases. And, 62% of consumers wh... (Read Full Article)

      Mentions:   eMarketer

    3. Millennials More Likely to be Influenced to Buy by Social Media Peers [Study]

      Explore v3im.com (Apr 7 2014)

      Millennials More Likely to be Influenced to Buy by Social Media Peers [Study] ...s on social and to take notice of other people’s experiences. Here’s a snapshot of the results as reported by eMarketer. When it comes to which age group are amongst the first of family and friends to try out the new st... (Read Full Article)

      Mentions:   Millennials   Harris Interactive   eMarketer

    4. Article: How Are You Measuring Ad Viewability?

      Explore Market research & statistics (Apr 7 2014)

      Article: How Are You Measuring Ad Viewability? ...t-Campaign Reporting to Real-Time Prevention,” also answers these key questions: This report is available to eMarketer corporate subscription clients only. eMarketer clients, log in and view the report now. ... (Read Full Article)

      Mentions:   eMarketer   TubeMogul

    5. Article: Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013

      Explore Market research & statistics (Mar 19 2014)

      Article: Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013 ...book’s net digital ad revenues. Mobile accounted for 23.1% of Google’s net ad revenues worldwide in 2013, and eMarketer estimates this share will increase to 33.8% this year. eMarketer bases all of our forecasts on a mu... (Read Full Article)

      Mentions:   Google   Facebook   eMarketer

    6. Article: Multiscreen Advertising, Audience Targeting Lead the Way for Mobile Ad Targeting

      Explore Market research & statistics (Mar 10 2014)

      Article: Multiscreen Advertising, Audience Targeting Lead the Way for Mobile Ad Targeting ...ay and Pray,’ Signs of Sophistication Appear,” also answers these key questions: This report is available to eMarketer corporate subscription clients only. eMarketer clients, log in and view the report now. ... (Read Full Article)

      Mentions:   Google   Facebook   Twitter

    7. Cross-Device Campaigns: The Focus of Smart Marketers Everywhere

      Explore v3im.com (Feb 12 2014)

      Cross-Device Campaigns: The Focus of Smart Marketers Everywhere ...see you there! Integrated Marketing Summit Atlanta Information and Registration Other Posts on This Topic: eMarketer: Multiscreen Campaign Importance Rises With Smart Device Use Mobile Marketer: Mobile is the Great U... (Read Full Article)

      Mentions:   Facebook   Instagram   eMarketer

    8. Article: App Downloads Will Double in Next Four Years

      Explore Market research & statistics (Feb 2 2014)

      Article: App Downloads Will Double in Next Four Years ... 10 Tactics Used by Successful App Marketers,” also answers these key questions: This report is available to eMarketer corporate subscription clients only. eMarketer clients, log in and view the report now. ... (Read Full Article)

      Mentions:   Apple   Google   Forrester Research

    9. An Interactivity Call to Arms

      Explore ClickZ (Jan 16 2014)

      An Interactivity Call to Arms ...andard pre-roll video ads in boosting brand awareness, message association, and purchase intent. According to eMarketer, only about 10 to 20 percent of digital video ads currently contain some form of interactivity. But ... (Read Full Article)

      Mentions:   Yahoo   Facebook   Twitter

    10. Article: Smartphone Users Worldwide Will Total 1.75 Billion in 2014

      Explore Market research & statistics (Jan 15 2014)

      Article: Smartphone Users Worldwide Will Total 1.75 Billion in 2014 ...: H1 2014 Forecast and Comparative Estimates,” also answers these key questions: This report is available to eMarketer corporate subscription clients only. eMarketer clients, log in and view the report now. ... (Read Full Article)

      Mentions:   Africa   Europe   eMarketer

    11. Article: Long-Form Video Content Rivals Short, Even on Smartphones

      Explore Market research & statistics (Dec 29 2013)

      Article: Long-Form Video Content Rivals Short, Even on Smartphones ...o watch digital video content, but among those that did, Netflix was most popular, followed by Amazon Prime. eMarketer estimates that in the US alone, 72.1 million smartphone users watched video on their devices at leas... (Read Full Article)

      Mentions:   Netflix   eMarketer

    12. YouTube Ad Revenue Expected to Top $5 Billion This Year

      Explore Mashable (Dec 11 2013)

      YouTube Ad Revenue Expected to Top $5 Billion This Year ...ube's greater-than-expected growth to changing viewer habits and Google's efforts to work with advertisers. "eMarketer believes much of YouTube's growth has come from growing consumer demand to view video content across... (Read Full Article)

      Mentions:   Google   YouTube   eMarketer

    13. Mobile Content Marketing With Apps: Pros, Cons, Examples and Best Practices

      Explore toprankblog.com (Dec 3 2013)

      Mobile Content Marketing With Apps: Pros, Cons, Examples and Best Practices ...nding is expected to rise for the fourth straight holiday season. Retail trends and the latest research leads eMarketer to believe that 72 million people in the U.S. will make a purchase through a mobile device in 2013, ... (Read Full Article)

      Mentions:   URL   IBM   American Express

    14. Mobile Social Media Exploding According to New Research

      Explore Social Media Examiner (Dec 3 2013)

      Mobile Social Media Exploding According to New Research ... for Vine, Instagram, YouTube and more recently Snapchat (see #4 above). In fact, a recent poll conducted by eMarketer found that 93% of marketers had used video for online marketing, sales or communications at some poi... (Read Full Article)

      Mentions:   Cisco   Social Media Examiner   Facebook

    15. Be Thankful for These 10 Online Marketing Trends

      Explore ClickZ (Nov 26 2013)

      Be Thankful for These 10 Online Marketing Trends ...a as a Key Focus for Marketers. We know that the best ads work as content. According to a recent report from eMarketer, Content Marketing is now the top focus for marketers, ahead of even social media and SEO. It's grea... (Read Full Article)

      Mentions:   Google   New York   Huffington Post

    16. Tap into the Thriving Video Content Scene: 5 Types of Brand Videos

      Explore Business 2 Community (Nov 12 2013)

      Tap into the Thriving Video Content Scene: 5 Types of Brand Videos ...rt, it’s easy to see that projections for online video content are high, and declines are nearly nonexistent. eMarketer also did a 2010 study that projected the total number of U.S. online video viewers from 2008 to 2014... (Read Full Article)

      Mentions:   Google   Coca-Cola   Steve Jobs

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