eConsultancy

Digital Marketing Trends: 2013 The Year Of Content

Explore Business 2 Community (Apr 30 2013) Content Marketing , Techniques , Trends

...ser focused on content as a component of their integrated marketing strategy and this research from Adobe and eConsultancy bears that out. The two companies surveyed more than 700 digital professionals toward the end of ... (Read Full Article)

Comment Mentions:   Adobe   Facebook   Twitter

Content Marketing That Works

Explore Business 2 Community (Apr 24 2013) Content Marketing , Search Marketing , Social Marketing , Video Marketing , Techniques

...ustomers to trust you. Businesses today have realized the importance of content marketing.  A new survey from Econsultancy confirms that this area is first and foremost on the minds of digital marketers – 39% of in-house... (Read Full Article)

Comment Mentions:   Google   Facebook   YouTube

Why Content Marketing Isn't Right For You

Explore Business 2 Community (Apr 16 2013) Content Marketing , Techniques

...ies for the phrase “content marketing” have more than doubled in the past two years, according to a survey by Econsultancy. The phrase is now an industry-accepted term for businesses who publish information to consumers ... (Read Full Article)

Comment Mentions:   Facebook   Content Marketing   eConsultancy

10 ways to make your content more shareable

Explore Health Care Communications (Apr 14 2013) Content Marketing , Social Marketing , Techniques

...talks a lot about the importance of creating content. Also, the recent report on Digital Trends for 2013 from Econsultancy and Adobe notes that "the single most significant trend is the continued emergence of content mar... (Read Full Article)

Comment Mentions:   Google   Adobe   Facebook

Businesses reap the rewards of email content, but still miss opportunities

Explore brafton.com (Apr 4 2013) Content Marketing , Video Marketing , Techniques , Trends

...eting efforts. Brafton has reported that SMBs spend the bulk of their marketing dollars on email content, and Econsultancy’s new report supports their investment.​ ​The problem: The proper amount of time and resource is ... (Read Full Article)

Comment Mentions:   Email Marketing   eConsultancy   Brafton

2023. The future of content marketing and what it means for you

Explore Content Marketing Blog (Mar 27 2013) Content Marketing , Techniques , Trends

...ntinued to rise. 71% of brands plan to increase the content marketing budget in 2013 according to a survey by Econsultancy and Responsys. As content marketing provides so much value I think we’re going to see that trend ... (Read Full Article)

Comment Mentions:   Google   Content Marketing   eConsultancy

What you're doing isn't content marketing (or, at least, it's not good)

Explore Econsultancy (Mar 18 2013) Content Marketing , Trends

...t marketing. Its a milepost. This 57-slide presentation was compiled by Peter Abraham, Exec VP EMEA & Asia at Econsultancy. In this presentation Peter looks at trends that are on the increase in digital marketing and how... (Read Full Article)

Comment Mentions:   Content Marketing   eConsultancy

Nine questions every CMO should ask their mobile strategist

Explore Econsultancy (Feb 14 2013) Mobile Content , Techniques , Tips

..., as well as examples of mobile optimized sites and statistics. The Mobile SEO Best Practice Guide is part of Econsultancy's renowned SEO Best Practice Guide and is has been created with the help and frontline insight of... (Read Full Article)

Comment Mentions:   Google   SEO   HTC

Eight ways to adapt your content marketing strategy to mobile

Explore Econsultancy (Feb 14 2013) Content Marketing , Mobile Content , Search Marketing , Techniques

...ur links are 'good' and you are focused on consistent quality. Free to registered users, this presentation by Econsultancy director Peter Abraham examines social media and relationship development for commercial business... (Read Full Article)

Comment Mentions:   Chicago   Google   HTC

Why Web Content is So Important to Your Digital Success

Explore Business 2 Community (Feb 12 2013) Content Marketing , Search Marketing , Techniques

...e of good content for the success of your website. A whole bunch of digital marketers agree because they told eConsultancy that content marketing is their #1 priority in 2013. A professional web copywriter working within... (Read Full Article)

Comment Mentions:   Google   Content Marketing   Google Plus

Content marketing: A practice worth embracing

Explore brafton.com (Feb 5 2013) Content Marketing , Sales Enablement , Trends

...tion efforts over the next 12 months by funneling manpower, resource and money toward the practice. Recently, Econsultancy ran another study with Outbrain, finding that 90 percent of respondents will use web content to d... (Read Full Article)

Comment Mentions:   United States   Content Marketing   eConsultancy

Research: Content is Number 1 Marketing Priority for 2013

Explore Market research & statistics (Feb 4 2013) Content Marketing , Social Marketing , Trends

...o content marketing, according to the “Quarterly Intelligence Briefing: Digital Trends for 2013,” report from Econsultancy and Adobe. The report, which surveyed client-side marketers worldwide, found that content marketi... (Read Full Article)

Comment Mentions:   Adobe   China   Europe

The Business Side of Social Marketing

Explore Direct Marketing News (Jan 31 2013) Content Marketing , Search Marketing , Social Marketing , Techniques

...taps and keyboard clicks translate into real revenue and assets for the business. Even as early as March 2011 eConsultancy was reporting that Twitter had nearly four million tweets per hour. YouTube was banking more than... (Read Full Article)

Comment Mentions:   Adobe   Facebook   YouTube

Influence to become a key factor for content marketing

Explore Content Marketing (Jan 10 2013) Content Marketing , Techniques , Trends

...rsinfluence will begin making an even greater impact over the upcoming year than it already does. Writing for econsultancy.com, the site’s content marketing executive, Ryan Sommer, explained that a brand or writer’s infl... (Read Full Article)

Comment Mentions:   Twitter   Content Marketing   Klout

The ONE Percent Reality of Content Marketing.

Explore Social Media Today (Jan 9 2013) Content Marketing , Techniques

... just making and selling products or services. Content Marketing is all the buzz. In fact, it’s the area that Econsultancy projects to have the fastest growth of all marketing activities in 2013. All of the interest and ... (Read Full Article)

Comment Mentions:   Wikipedia   Twitter   Content Marketing