Content Rules

Content Marketing Tools: The Ultimate List

Explore curata.com (May 14 2013) Content Marketing , Social Marketing , Video Marketing , Technologies , Tools

...ictly list “tools” in the sense of technologies. Many of the entries are resource sites and blogs such as the Content Rules Blog or events such as Content Marketing World 2013. While such resources can be helpful for ma... (Read Full Article)

Comment Mentions:   WordPress   Adobe   Google Analytics

Ann Handley Shares Content Creation Best Practices

Explore demandgenreport.com (Apr 16 2013) Content Marketing , Tips

... articles versus an advertisement. Join Ann Handley, Chief Content Officer of MarketingProfs and co-author of Content Rules, broke down the five steps to content creation for B2B companies in a recent interview with the ... (Read Full Article)

Comment Mentions:   WordPress   Ann Handley   Google

The Secret to Creating and Marketing Content That Hacks Your Competitors

Explore Business 2 Community (Mar 22 2013) Content Marketing , Search Marketing , Techniques

While content creation, content marketing, and content distribution are effective ways to ramp up awareness of your solutions and generate leads, there’s a secret ingredient in the recipe that’s often overlooked.  It’s an oh-so-simple enhancement that – if strategically implemented – could turn your content creation/marketing efforts into a 24/7 thievery machine.

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Comment Mentions:   Google   Content Marketing   Content Rules

How to Create an Amazing Content Resource Center

Explore Business 2 Community (Mar 1 2013) Content Marketing , Search Marketing , Techniques

...ell for many years. In fact, our old resource center was even featured in Ann Handley and C.C. Chapman’s book Content Rules (page 179)! Today, we released a major upgrade to the resource center. Here are some of the feat... (Read Full Article)

Comment Mentions:   C.C. Chapman   Ann Handley   SEO

How to Tell a Visual Story (Even You, B2B): A Marketer's Guide

Explore MarketingProfs (Feb 25 2013) Content Marketing , Techniques

... a monthly contributor to Entrepreneur magazine, and co-author of the best-selling book on content marketing, Content Rules (Wiley, 2011), which has been translated into nine languages, including Turkish, Chinese, Korean... (Read Full Article)

Comment Mentions:   Ann Handley   Google   MarketingProfs

13 content marketing tips from the experts: how to write a great blog

Explore Econsultancy (Jan 17 2013) Content Marketing , Techniques

Hubspot reported that companies who blog 15 or more times per month get 5X more traffic than companies that don't blog at all. But if you can't commit the time and resources to blog that frequently take heart. Hubspot said B2B companies that blog only 1-2X/month generate 70% more leads than those that don't blog at all.

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Comment Mentions:   Ann Handley   Joe Pulizzi   Content Marketing Institute

5 Reasons Why Companies Are Challenged by Content Creation & How to Fix

Explore toprankblog.com (Dec 20 2012) Content Marketing , Corporate Communications , Techniques , Tips

...ed amplification that costs nothing and pays huge dividends. Check out books by: Ann Handley and C.C. Chapan “Content Rules” and of course “Optimize” for step by step guides on planning, implementing and measuring high i... (Read Full Article)

Comment Mentions:   Ann Handley   Joe Pulizzi   Cisco

How to Master Content Marketing In a Month

Explore Social Media Examiner (Dec 11 2012) Content Marketing , Techniques

...co-author of Get Content Get Customers Ann Handley – chief content officer of MarketingProfs and co-author of Content Rules Michael Hyatt – chairman and CEO of Thomas Nelson Publishers and author of Platform: Get Noticed... (Read Full Article)

Comment Mentions:   Ann Handley   MarketingProfs   Riverside Marketing Strategies

Above and Beyond: A Killer Example of B2B Content Marketing at Work

Explore Content Marketing Institute (Aug 5 2012) Content Marketing , Tips

...ake on eBooks that can be consumed in the amount of time it takes to drink a cup of coffee. As we learned in Content Rules from Ann Handley and C.C. Chapman, it is important to “reimagine” content, and I think that the ... (Read Full Article)

Comment Mentions:   C.C. Chapman   Ann Handley   Yahoo

Velocity Marketing

Explore Cloudbook (Jul 31 2012) Content Marketing , Social Marketing , Trends

... programs today tailor their delivery to channels of communication and the buyer’s place in the buying cycle. Content Rules, by Ann Handley, a popular book in marketing circles today, spends a lot of time focusing on jus... (Read Full Article)

Comment Mentions:   Ann Handley   Google   Wikipedia

Silos Are For Farmers

Explore The Content Cocktail (Jul 25 2012) Corporate Communications , Techniques

...y and I didn’t feel like I was reading a ‘business book’. The last time that happened for me was when I read ‘Content Rules’ on my vacation in Mexico (call me a dork, I don’t care ha!). The idea of integration and t... (Read Full Article)

Comment Mentions:   Mexico   Gini Dietrich   Christina Pappas

10 Simple Rules for Shooting Effective Marketing Videos

Explore Google FeedBurner (Jul 16 2012) Video Marketing , Techniques , Tips

...hat your audience wants or needs. Excerpted with permission of the publisher John Wiley & Sons, Inc. from Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers... (Read Full Article)

Comment Mentions:   C.C. Chapman   Ann Handley   eBooks

PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

Explore Digital Marketing One (Jul 12 2012) Content Marketing , Techniques , Tools

...il Email * Print Print Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. She also writes the MarketingProfs "Daily Fix" blog. Her focus is on the conceptualization, dev... (Read Full Article)

Comment Mentions:   Ann Handley   MarketingProfs   Facebook

Get Started with Online Video: Buying Equipment, Telling a Story

Explore Google FeedBurner (Jul 9 2012) Content Marketing , Video Marketing , Techniques

...s for being reimagined as videos! Excerpted with permission of the publisher John Wiley & Sons, Inc. from Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers... (Read Full Article)

Comment Mentions:   C.C. Chapman   Ann Handley   Cisco

How to Reach Customers with Online Video

Explore Google FeedBurner (Jul 2 2012) Content Marketing , Search Marketing , Video Marketing , Techniques

...t combines the two, better still! Excerpted with permission of the publisher John Wiley & Sons, Inc. from Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers... (Read Full Article)

Comment Mentions:   C.C. Chapman   Ann Handley   Google