1. Angie Schottmuller

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    1. Mentioned In 4 Articles

    2. Most People Won’t Actually Read Your Landing Page – How to Get Your Message Across Anyway

      Explore The @KISSmetrics Marketing Blog (Mar 26 2014)

      Most People Won’t Actually Read Your Landing Page – How to Get Your Message Across Anyway ...rget audience and write content that will specifically appeal to them. According to e-commerce professional Angie Schottmuller, viewers are looking for content that matches three criteria for them in “the triangle of r... (Read Full Article)

      Mentions:   Jakob Nielsen   Nielsen   Angie Schottmuller

    3. Your Website is a Mousetrap and Your Content is the Cheese

      Explore Social Media Today (May 2 2012)

      Your Website is a Mousetrap and Your Content is the Cheese ...he mindset you need to succeed. In 3 Angles to Create Magnetic Content with the Triangle of Relevance, author Angie Schottmuller stresses relevance is the key to making content great. She presents a three-part formula fo... (Read Full Article)

      Mentions:   Social Media Today   Angie Schottmuller   Geoff Ramsey

    4. Content's Triangle of Relevance

      Explore Business 2 Community (Feb 29 2012)

      Content's Triangle of Relevance

      There’s a concept used by engineers to choose project completion biases which involves three things: Good, Fast and Cheap. The idea is that one tends to choose two out of the three qualities to determine a course of action, possibly at the expense of the third. For example, projects can be done fast at a low cost, but quality might suffer – or it could be done well and cheap, but it will take more time.  Now, did you also know there is a triangle concept for effective content that can be applied to landing pages?

      (Read Full Article)

      Mentions:   Jay Baer   Angie Schottmuller   Angie Schotmuller

    5. Your Site is the Mousetrap, Your Content is the Cheese

      Explore Content Marketing Institute (Dec 13 2011)

      Your Site is the Mousetrap, Your Content is the Cheese ...he mindset you need to succeed. In 3 Angles to Create Magnetic Content with the Triangle of Relevance, author Angie Schottmuller stresses that relevance is the key to making content great. She presents a three-part formu... (Read Full Article)

      Mentions:   Content Marketing   Angie Schottmuller   Geoff Ramsey

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