Angie Schottmuller

Your Website is a Mousetrap and Your Content is the Cheese

Explore Social Media Today (May 2 2012) Content Marketing , Search Marketing , Social Marketing , Techniques

...he mindset you need to succeed. In 3 Angles to Create Magnetic Content with the Triangle of Relevance, author Angie Schottmuller stresses relevance is the key to making content great. She presents a three-part formula fo... (Read Full Article)

Comment Mentions:   Social Media Today   Angie Schottmuller   Geoff Ramsey

Content's Triangle of Relevance

Explore Business 2 Community (Feb 29 2012) Content Marketing

There’s a concept used by engineers to choose project completion biases which involves three things: Good, Fast and Cheap. The idea is that one tends to choose two out of the three qualities to determine a course of action, possibly at the expense of the third. For example, projects can be done fast at a low cost, but quality might suffer – or it could be done well and cheap, but it will take more time.  Now, did you also know there is a triangle concept for effective content that can be applied to landing pages?

(Read Full Article)

Comment Mentions:   Jay Baer   Angie Schottmuller   Angie Schotmuller

Your Site is the Mousetrap, Your Content is the Cheese

Explore Content Marketing Institute (Dec 13 2011) Content Marketing

...he mindset you need to succeed. In 3 Angles to Create Magnetic Content with the Triangle of Relevance, author Angie Schottmuller stresses that relevance is the key to making content great. She presents a three-part formu... (Read Full Article)

Comment Mentions:   Content Marketing   Angie Schottmuller   Geoff Ramsey