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    Articles from Brian Solis

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  1. 1-26 of 26
    1. A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human #H2H

      Explore Brian Solis (Feb 24 2014)

      A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human #H2H

      Guest post by Bryan Kramer, author of the new ebook, “There is no B2B or B2C: Human to Human” and CEO of PureMatter

      Marketing has become so complex, in segmenting audiences into “B2B” (business to business) and “B2C” (business to consumer). Being here in Silicon Valley, surrounded by titans of technology like Google, Facebook, Cisco, Twitter, LinkedIn and eBay to name a few, I’ve observed a downhill slope of complexity in marketing communication.

      (Read Full Article)

      Mentions:   Google   Brian Solis   IBM

    2. Hello, It’s Nice to Meet you…Again: Your Digital Reputation Precedes You

      Explore Brian Solis (Feb 18 2014)

      Hello, It’s Nice to Meet you…Again: Your Digital Reputation Precedes You

      My good friend Andy Beal just released his latest book, Repped, 30 Days to a Better Online Reputation. Late last year, he asked me to write the foreword for the book and when I heard what it was about, I was all in. Whether you realize it or not—or even wish to admit it—you already have an online reputation to protect.

      (Read Full Article)

      Mentions:   Google   Brian Solis   Facebook

    3. 4 Steps to Connecting with—and Engaging—Generation C

      Explore Brian Solis (Jan 27 2014)

      4 Steps to Connecting with—and Engaging—Generation C

      Connected, empowered consumers—also known as of Generation C—have come to expect businesses to know them, to understand them, and to deliver what they want, where, when and how they want it.

      I recently published an ebook with IBM, The Connected Consumer and the New Decision-Making Cycle, that explores the new decision making cycle of connected customers. You can download it for free here. Thanks IBM!

      (Read Full Article)

      Mentions:   Google   IBM   Facebook

    4. Audience as the New Currency: YouTube and Its Impact on Hollywood and Social Media

      Explore Brian Solis (Jan 6 2014)

      Audience as the New Currency: YouTube and Its Impact on Hollywood and Social Media

      Let’s face it: YouTube has become big business. One billion unique monthly users? Yes. Six billion hours of video watched each month? Yes. Over 100 hours worth of video uploaded each minute. Yes. All, yes.

      (Read Full Article)

      Mentions:   Google   Facebook   YouTube

    5. The Future of Business is Creating Meaningful and Shareable Experiences

      Explore Brian Solis (Dec 23 2013)

      The Future of Business is Creating Meaningful and Shareable Experiences

      While everyone’s talking about social media, professional motivation, or the need for change in business, people who are actually looking for answers to bring about change are left to draw upon the classic treatises of Peter Drucker, Dale Carnegie, Geoffrey Moore, Tom Peters, et al.

      (Read Full Article)

      Mentions:   Google   Tom Peters   Peter Drucker

    6. The Rise and Fall of Sony, Panasonic, and Sharp and How to Survive Digital Darwinism

      Explore Brian Solis (Dec 5 2013)

      The Rise and Fall of Sony, Panasonic, and Sharp and How to Survive Digital Darwinism

      When I learned that my last book The End of Business as Usual was selected for distribution in Japan, I felt that something more than mere translation was needed to help its message resonate with those who read it. In fact, I paused development of my latest book What’s the Future of Business to revisit the original manuscript.

      (Read Full Article)

      Mentions:   Apple   Japan   New York

    7. Social Business is not Dead: New charts and data reveal the real evolution of social businesses

      Explore Brian Solis (Dec 3 2013)

      Social Business is not Dead: New charts and data reveal the real evolution of social businesses

      In recent times, I’ve noticed a rise in discussions around the “death of social business” and also an increase in alternative “fill in the blank but don’t use the word social” businesses. Some of those discussions have been hosted here recently. There’s merit to the discussions of course.

      (Read Full Article)

      Mentions:   Adobe   Ford   Flickr

    8. This So-Called Digital Life: Re-Evaluating the Value of Social Media

      Explore Brian Solis (Oct 27 2013)

      I think I’m getting tired…

      My connectedness has seized my quiet moments.

      My sanctuary of enjoying my thoughts alone is now threatened.

      The moments of watching life pass by as I take pause are now replaced by the need to plug in and socialize without truly socializing.

      I swipe, pinch and zoom, and scroll as if I’ve become a digital conductor of sorts.

      (Read Full Article)

      Mentions:   New York   Millennials   Instagram

    9. Your Brand: The Next Media Company – Become A Content Organization

      Explore Brian Solis (Oct 24 2013)

      Your Brand: The Next Media Company – Become A Content Organization

      There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company. Number one. There is a content and media surplus in the market place. There’s no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily.

      (Read Full Article)

      Mentions:   Facebook   Twitter   Instagram

    10. Social Business is Dead! Long Live What’s Next!

      Explore Brian Solis (Oct 16 2013)

      Social Business is Dead! Long Live What’s Next!

      When I heard Marc Benioff was giving up on pursuit of “Social Enterprise” as the focus of Salesforce’s marketing, I  remarked to my Deloitte colleagues that “Social Business has won the day.” I felt vindicated after being an early proponent advocating for organizations to become Social Businesses, believing that IBM’s marketing might would be the catalyst to consolidate the movement around this language and meaning.

      (Read Full Article)

      Mentions:   IBM   Ford   Twitter

    11. The Future of Marketing Has Little To Do With Marketing

      Explore Brian Solis (Sep 11 2013)

      The Future of Marketing Has Little To Do With Marketing

      While I don’t always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I’m allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing house that I also worked with on #WTF, #EOB, #Engage. Thank you to my good friend Paul Fabretti for the opportunity…

      (Read Full Article)

    12. The Truth About How Social Media Has Impacted Employees

      Explore Brian Solis (Sep 3 2013)

      The Truth About How Social Media Has Impacted Employees

      Back in 2007, I created the first social media position at EMC Corporation, a Fortune 200 technology company based outside of Boston, MA. Back then, selling the idea of social to the company was extremely tough because it was so new, management was afraid and there was a lot of red tape. I would have to present case studies from competitors and partners to prove it’s worth, citing DELL and NetApp as examples. This is what most social media professionals had to do back then and now, since there are enough case studies, it’s less about the convincing ...

      (Read Full Article)

      Mentions:   American Express   Boston   Facebook

    13. Getting Back to Basics: Why Brands are Getting it Wrong in Social Media

      Explore Brian Solis (May 21 2013)

      Getting Back to Basics: Why Brands are Getting it Wrong in Social Media

      This is the time to get back to basics. This is the time to take a step back.
      Social media is not the crux of you argument. It is an enabler. This is your opportunity to lift the conversation from tools to value and to translate the promise and opportunity of social into an emissary of meaningful engagement.

      (Read Full Article)

      Mentions:   Google   Facebook   AT&T

    14. The 5 Pillars of New Media Strategy: There is no box!

      Explore Brian Solis (Feb 19 2013)

      The 5 Pillars of New Media Strategy: There is no box!

      I often share my thoughts to help global brands and enterprise organizations. But with this article, I would like to talk to the broader group of business professionals without reference to the size and shape of your company. Here and in many other media outlets, networks, and blogs around the web, social media is one of the most prevalent subjects in business today.

      (Read Full Article)

      Mentions:   Facebook   AT&T   Twitter

    15. Forget Social Media for a moment. What’s your mobile strategy?

      Explore Brian Solis (Feb 5 2013)

      Forget Social Media for a moment. What’s your mobile strategy?

      Facebook hit a billion users! Twitter is the new digital water cooler! Youtube is the future of TV! Ok, you get it right? Social media is transformative. So what? Every business that thinks about customer engagement through a technological lens will miss the very thing that will keep them in business for the long-term.

      (Read Full Article)

      Mentions:   Google   comScore   Microsoft

    16. Social media is not your saving grace: Experiences come first

      Explore Brian Solis (Jan 22 2013)

      Social media is not your saving grace: Experiences come first

      Social media experts will tell you, and they’ll make a pretty good case too, that it is the golden key to unlocking meaningful customer relationships. All it takes is to listen, be part of the conversation, curate great content, run native advertisements, and oh yeah, be transparent and authentic. Done and done. Wrong.

      (Read Full Article)

      Mentions:   Google   Facebook   AT&T

    17. Mitigating Risk in Social Media Engagement

      Explore Brian Solis (Jan 10 2013)

      Mitigating Risk in Social Media Engagement

      There are a lot of articles out there about what to do for your company’s social media strategy. However, there is limited information about how to train the employees that are actually representing your company on social channels. And because social media is such an open and public place, your company is potentially at risk every time.

      (Read Full Article)

      Mentions:   Facebook   Twitter   Facebook Timeline

    18. Your Brand is More Important Than You Think: 9 Criteria for Brand Essence

      Explore Brian Solis (Nov 26 2012)

      Your Brand is More Important Than You Think: 9 Criteria for Brand Essence

      The importance of establishing your brand in the era of Digital Darwinism cannot be overstated. Digital Darwinism occurs when technology and society evolve faster than one’s ability to adapt. Every brand is vulnerable, but no business is too big to fail or too small to succeed.

      (Read Full Article)

      Mentions:   Apple   Google   Disney

    19. Why Do Customers Use Social Networks for Customer Service? Because They Can…

      Explore Brian Solis (Oct 2 2012)

      Why Do Customers Use Social Networks for Customer Service? Because They Can…

      Every day, an increasing number of connected consumers are taking to social networks to ask for help or express sentiment related to business or product related experiences; some do so to seek resolution from their peers, others broadcast questions or comments as a form of catharsis; and a smaller group of consumers actually hope to reach.

      (Read Full Article)

      Mentions:   Google   Facebook   Twitter

    20. The 4 C’s of the Conversation Company: still a long road ahead for most companies

      Explore Brian Solis (Sep 17 2012)

      The 4 C’s of the Conversation Company: still a long road ahead for most companies

      One of the key challenges in the social business/conversation world is: how can companies honestly be customer-oriented. In my research, I learned that four pillars help companies to move forward in this challenge. These four dimensions are: Customer experience, Conversation management, Content marketing and Collaboration with clients.

      (Read Full Article)

      Mentions:   United States   Facebook   Germany

    21. The Pillars of Influence and How to Activate Cause and Effect

      Explore Brian Solis (Mar 27 2012)

      The Pillars of Influence and How to Activate Cause and Effect

      Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout,PeerIndexKred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon.

      (Read Full Article)

      Mentions:   Facebook   Klout   PeerIndex

    22. Social media is about social science not technology

      Explore Brian Solis (Mar 14 2012)

      Social media is about social science not technology

      In 2007, I wrote a post entitled, “Social Media is About Sociology Not Technology.” It’s a statement that after five years, I thankfully continue to see shared every day on Twitter. As time passed and experience matured, I amended that statement to now read, “Social media is about social science not technology.” Why did I change such a powerful statement?I believe that it is not only stronger now, it is also truer.

      (Read Full Article)

      Mentions:   Facebook   Twitter   LinkedIn

    23. The State of the Twitterverse 2012

      Explore Brian Solis (Feb 26 2012)

      The State of the Twitterverse 2012

      The first time I wrote about Twitter was March 2007. My, how time and Tweets literally fly. With 500 million registered users and 33 billion Tweets flying across the Twitterverse every day, Twitter has become a fabric of our digital culture. I recently stumbled upon a well done infographic created by Infographic Labs to communicate the state of of the Twitterverse. It’s quite grand in its design. So, to help get the most out of it, I’ve dissected it into smaller byte-sized portions.

      (Read Full Article)

      Mentions:   Japan   United States   Facebook

    24. New Report: Content and the New Marketing Equation

      Explore Brian Solis (Feb 16 2012)

      New Report: Content and the New Marketing Equation

      It’s safe to assume that the attention of the audience as we knew it is waning. And when we look at the online and mobile behavior of connected customers, a sense of responsibility emerges as everyday people become media beacons in their own right. As such, they rigorously share and curate for their audience with an editorial-style approach as what was once a static audience is now an audience with an audience of audiences. People are learning that there are rewards for contributing to signal instead of the noise. Those who do not, learn the hard way…that people ...

      (Read Full Article)

      Mentions:   Facebook   Twitter   Rebecca Lieb

    25. Brand-Jacking: Social disaster or the highest form of flattery?

      Explore Brian Solis (Jan 19 2012)

      Brand-Jacking: Social disaster or the highest form of flattery? With the growth of social media and all the two-way channels of communication open to organizations, brand identity is potentially stronger but more at-risk than ever. Losing control of your brand’s ‘voice’ can be hugely damaging. And companies who have been brand-jacked, that is, had their brand hijacked, often move quickly to shut down the problem. But brand-jacking doesn’t have to be a negative thing. Companies that have learned lessons from the feedback it has given them can grow from the experience. Let’s look at the good, the bad and the ugly of brand-jacking. (Read Full Article)

      Mentions:   USA   Coca-Cola   Europe

    26. The Hierarchy of Contagiousness

      Explore Brian Solis (Jan 12 2012)

      The Hierarchy of Contagiousness The key to applying science to marketing is being prescriptive. Calculating and analyzing data that is interesting is fun, but information becomes useful when it tells you how to achieve a specific goal. Throughout my career, one of the goals I’ve focused on is the engineering contagious ideas. (Read Full Article)

      Mentions:   Facebook   Twitter

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