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1-14 of 14
Getting Back to Basics: Why Brands are Getting it Wrong in Social Media
Explore Brian Solis (May 21 2013)
This is the time to get back to basics. This is the time to take a step back.
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Social media is not the crux of you argument. It is an enabler. This is your opportunity to lift the conversation from tools to value and to translate the promise and opportunity of social into an emissary of meaningful engagement.
The 5 Pillars of New Media Strategy: There is no box!
Explore Brian Solis (Feb 19 2013)
I often share my thoughts to help global brands and enterprise organizations. But with this article, I would like to talk to the broader group of business professionals without reference to the size and shape of your company. Here and in many other media outlets, networks, and blogs around the web, social media is one of the most prevalent subjects in business today.
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Forget Social Media for a moment. What’s your mobile strategy?
Explore Brian Solis (Feb 5 2013)
Facebook hit a billion users! Twitter is the new digital water cooler! Youtube is the future of TV! Ok, you get it right? Social media is transformative. So what? Every business that thinks about customer engagement through a technological lens will miss the very thing that will keep them in business for the long-term.
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Social media is not your saving grace: Experiences come first
Explore Brian Solis (Jan 22 2013)
Social media experts will tell you, and they’ll make a pretty good case too, that it is the golden key to unlocking meaningful customer relationships. All it takes is to listen, be part of the conversation, curate great content, run native advertisements, and oh yeah, be transparent and authentic. Done and done. Wrong.
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Mitigating Risk in Social Media Engagement
Explore Brian Solis (Jan 10 2013)
There are a lot of articles out there about what to do for your company’s social media strategy. However, there is limited information about how to train the employees that are actually representing your company on social channels. And because social media is such an open and public place, your company is potentially at risk every time.
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Mentions: Facebook Twitter Facebook Timeline
Your Brand is More Important Than You Think: 9 Criteria for Brand Essence
Explore Brian Solis (Nov 26 2012)
The importance of establishing your brand in the era of Digital Darwinism cannot be overstated. Digital Darwinism occurs when technology and society evolve faster than one’s ability to adapt. Every brand is vulnerable, but no business is too big to fail or too small to succeed.
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Why Do Customers Use Social Networks for Customer Service? Because They Can…
Explore Brian Solis (Oct 2 2012)
Every day, an increasing number of connected consumers are taking to social networks to ask for help or express sentiment related to business or product related experiences; some do so to seek resolution from their peers, others broadcast questions or comments as a form of catharsis; and a smaller group of consumers actually hope to reach.
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The 4 C’s of the Conversation Company: still a long road ahead for most companies
Explore Brian Solis (Sep 17 2012)
One of the key challenges in the social business/conversation world is: how can companies honestly be customer-oriented. In my research, I learned that four pillars help companies to move forward in this challenge. These four dimensions are: Customer experience, Conversation management, Content marketing and Collaboration with clients.
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Mentions: United States Facebook Germany
The Pillars of Influence and How to Activate Cause and Effect
Explore Brian Solis (Mar 27 2012)
Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout,PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon.
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Social media is about social science not technology
Explore Brian Solis (Mar 14 2012)
In 2007, I wrote a post entitled, “Social Media is About Sociology Not Technology.” It’s a statement that after five years, I thankfully continue to see shared every day on Twitter. As time passed and experience matured, I amended that statement to now read, “Social media is about social science not technology.” Why did I change such a powerful statement?I believe that it is not only stronger now, it is also truer.
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The State of the Twitterverse 2012
Explore Brian Solis (Feb 26 2012)
The first time I wrote about Twitter was March 2007. My, how time and Tweets literally fly. With 500 million registered users and 33 billion Tweets flying across the Twitterverse every day, Twitter has become a fabric of our digital culture. I recently stumbled upon a well done infographic created by Infographic Labs to communicate the state of of the Twitterverse. It’s quite grand in its design. So, to help get the most out of it, I’ve dissected it into smaller byte-sized portions.
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Mentions: Japan United States Facebook
New Report: Content and the New Marketing Equation
Explore Brian Solis (Feb 16 2012)
It’s safe to assume that the attention of the audience as we knew it is waning. And when we look at the online and mobile behavior of connected customers, a sense of responsibility emerges as everyday people become media beacons in their own right. As such, they rigorously share and curate for their audience with an editorial-style approach as what was once a static audience is now an audience with an audience of audiences. People are learning that there are rewards for contributing to signal instead of the noise. Those who do not, learn the hard way…that people ...
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Mentions: Facebook Twitter Rebecca Lieb
Brand-Jacking: Social disaster or the highest form of flattery?
Explore Brian Solis (Jan 19 2012)
With the growth of social media and all the two-way channels of communication open to organizations, brand identity is potentially stronger but more at-risk than ever. Losing control of your brand’s ‘voice’ can be hugely damaging. And companies who have been brand-jacked, that is, had their brand hijacked, often move quickly to shut down the problem. But brand-jacking doesn’t have to be a negative thing. Companies that have learned lessons from the feedback it has given them can grow from the experience. Let’s look at the good, the bad and the ugly of brand-jacking.
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The Hierarchy of Contagiousness
Explore Brian Solis (Jan 12 2012)
The key to applying science to marketing is being prescriptive. Calculating and analyzing data that is interesting is fun, but information becomes useful when it tells you how to achieve a specific goal. Throughout my career, one of the goals I’ve focused on is the engineering contagious ideas.
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