Do you know what the key to ranking well on Google is? I bet you are thinking it’s links, content and on-page optimization, right?
All of those things do impact your rankings, but over the last 11 years of my SEO life, I’ve learned that creativity is the key to SEO success. Through trial and error, I’ve been able to create a bag of tricks that help me take any site and boost its SEO rankings.(Read Full Article)
Why do you use pictures on your website? Because they can help illustrate the message you are trying to get across, right? Although that is true, have you thought about using video instead? Not only do videos provide a 74% increase in your visitors’ understanding of your product or service compared to pictures, but they also increase the likelihood of your visitors purchasing your product or service by 64%.(Read Full Article)
Of all the TV shows I watched as a little kid, one of my favorites was MacGyver. Why? Because MacGyver could do anything he put his mind to. He didn’t need a ton of cash to accomplish his tasks, and he made do with what he had.
In business, you are always going to be financially constrained, and there won’t be enough time in the world to get everything done. Yet, you still have to find a way to improve and grow your business.(Read Full Article)
We’ve all been there…
You create the perfect piece of content, you hit the publish button, and you just sit back and wait the traffic to start rolling in, right? The only issue is the traffic never “rolls in”.
As you already know getting people to read, share and talk about your content is the hardest part about content marketing. This is one of the main reasons most blogs fail.(Read Full Article)
Have you ever wondered how long your landing page should be? Some people say long landing pages convert better, while others say short ones are better. So, the question that comes to mind is: How long should your landing page be?
Sadly, the answer isn’t as simple as “long” or “short”. The real answer is “it just depends”. But don’t worry, I’m going to break down how you should determine if you need a long or short landing page.(Read Full Article)
You already know content marketing is effective, and you’ve seen thousands of businesses use it. It allows them to get thousands of visitors to their site and outrank you in the search engine listings. So, why aren’t you leveraging it? It’s because you’re in a boring industry, right? I hate to break it to you, but there is no such thing as a boring industry. There are just bad writers who aren’t creative.(Read Full Article)
It doesn’t matter how much traffic you are generating or how cool your site looks if you can’t make a sale. The number of sales you get will impact how well your business does. So, what I want to focus on today is to teach you how to make your checkout page convert well. I know it’s only one part of your overall funnel, but it’s an important part.
Is it me or is it hard to learn online marketing? You read a few blog posts that teach you a cool new marketing tactic, but because these blog posts aren’t visual, it’s hard to take that knowledge and apply it to your site. So in the end, you’re left with understanding marketing strategies from a high level, but you become lost on a tactical level.(Read Full Article)
When I started my marketing career, I had the privilege of working with 20 of the top 100 blogs, according to Technorati. My job was to help them grow their traffic… and most would say I was widely successful at it.
For example, I was able to grow TechCrunch’s traffic by 30%, and I was able to grow Gawker Media’s traffic by an extra 5 million visitors a month.(Read Full Article)
Have you ever thought about using a free tool to market your site? I know I didn’t until I read about Moz’s analytics stats and saw that a lot of their traffic was coming from Open Site Explorer, which is their free backlink tool. With a bit of research, I realized that it wasn’t just Moz that was seeing great results from releasing a free tool. HubSpot was generating lots of traffic and leads with their Grader tool.(Read Full Article)
With all of the algorithm updates Google has been releasing, have you ever wondered if you are keeping up with them? From Panda to Penguin to now Hummingbird, the updates aren’t stopping. Having all of these animal names as algorithm updates isn’t helping either.
Have you ever felt that no matter how much time or money you dump into your marketing campaigns, things just aren’t working out? If you have, don’t worry: you’re not alone. The solution to solving your marketing problems isn’t spending more money. Spending more money on something that isn’t working typically leads to losing more money. So, what is the solution?(Read Full Article)
No matter how great of a designer, marketer, or copywriter you are, your website is never going to convert as well as it could. Why? It’s because you are trying to create a generic site that is supposed to convert well for all types of visitors. The issue with that is not all visitors are the same. Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.(Read Full Article)
You can’t just place a few “Buy” buttons on your website and expect your visitors to buy whatever you’re telling them to purchase. That’s just not how our brains work.
If they did, you as a shopper would be broke. Every time you walked into a retail store, you would buy everything you saw due to the fact that the sellers are telling you to purchase it. The same goes for your site visitors.(Read Full Article)
Did you know that 58% of people who own smartphones have used them for store-related shopping? It’s no surprise that ecommerce and brick-and-mortar companies are all working hard to bring mobile shopping options to their customers. The real question is: are you leveraging mobile technology?(Read Full Article)
Are you tired of spending money on content marketing… especially because it isn’t generating any income for you? Sure, you can throw some ads up on your blog, but unless you get millions of visitors a month, you probably won’t get a great return.(Read Full Article)
How do you market your company? You probably try to optimize your site for search engines, try some content and social media marketing, test out a few paid ad sources, and maybe even focus on conversion optimization.(Read Full Article)
You don’t have to know how to write copy to create marketing copy. You can utilize testimonials, quotes, data, images and even videos to get your message across.(Read Full Article)
Now that you understand the value of long tail SEO, how can you increase your revenue through long tail search? All you have to do is follow these 3 steps:(Read Full Article)
Based on extensive research and testing, I’ve been able to piece together the anatomy of a ‘perfect’ Facebook post. While I understand that each audience is different and that there is no fix-all approach to anything in marketing, I can say with 100% confidence that this is the way to maximize engagement, increase your reach and drive more business.(Read Full Article)
I’ve learned that writing great content isn’t enough. You can keep cranking out awesome content day in and day out, but that doesn’t mean your traffic will go up. So how do you get your content to drive you traffic and more importantly sales? Well, here are 3 hard lessons I’ve learned that can help you improve your content marketing efforts(Read Full Article)
Increasing your web traffic is already a time consuming and expensive task, so why not make sure you’re converting each and every visitor?(Read Full Article)
Creating a content marketing strategy isn’t as easy as it may seem. You can’t just throw up hundreds of articles and expect them to magically rank well on Google. Yes, understanding that you should be leveraging content marketing is the right first step, but before you launch your campaign there are a few things you ought to know.(Read Full Article)
You have to look at channel attribution, if you want to figure out what is causing people to convert. This looks at the first time someone visited your site, the last time and every time in between before they converted.(Read Full Article)