During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now? We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some of the traffic drop is intentional, but some of it isn’t. Here is what I learned from a 29% traffic drop.(Read Full Article)
You don’t want to build your personal brand to feed your ego. You want to build it so you can get more opportunities. The bigger your brand, the easier it will be to make deals for your company and gain opportunities that you couldn’t have before. So, with the help of Aaron Agius of Louder Online, I’ve created a 30,000-word guide that breaks down the steps you need to take to build your personal brand.(Read Full Article)
I started Quick Sprout on April 17, 2007. Since then, I’ve collected 184,291 emails – 126,443 of which are still active. Since the blog’s inception, I sent 62,619,592 emails. I use emails to help grow my content marketing efforts. Here’s what sending 62,619,592 emails taught me about content marketing:(Read Full Article)
You’ll never succeed at content marketing if you can’t create content on a regular basis. In essence, you need to learn how to streamline your content creation. The good news is it’s not that hard. I’ve figured out how to streamline my content creation process. It works so well that I write eight blog posts a week. I publish three times a week on Quick Sprout, and I guest-post five times a week. Here’s how I streamline my content creation, and here’s how you can too:(Read Full Article)
So, where should you be spending your dollars? It’s on unconventional tactics because the ROI from them is typically higher. Here are 7 unconventional marketing tactics that will help you make more money.(Read Full Article)
Just the other day, I wrote a controversial blog post. I don’t usually write blog posts that are controversial, but I thought it would be a fun experiment to see if these kinds of posts are worth writing from a traffic and revenue perspective. So, how did this post do? And is it worth writing controversial posts?(Read Full Article)
Have you ever wondered whether people are actually reading your blog posts? You know, going through the whole post? And not just skimming through parts of it? I got curious myself, so I ran a Crazy Egg test to see how far down the page people scroll. Can you guess what I learned? Only 40% of you actually read each blog post. With a bit of testing, I’ve been able to get the number to 65%. Here’s what I learned through the process, and here is how you can get similar results.(Read Full Article)
Do you know why most blogs fail? No, it’s not because of lack of traffic. Even the ones that get a lot of traffic tend to fail. Why? There are 7 strategies every blog needs to follow to be successful.(Read Full Article)
Traffic acquisition is becoming more and more expensive as time goes on. Whether you are leveraging paid advertising, content marketing, or SEO, you are spending time on growing your traffic. That means you are spending money. To make your traffic acquisition profitable, you have to figure out how to get your visitors to convert into customers.(Read Full Article)
Domain Authority (DA) is a website metric developed by Moz. It is one of the most important numbers known to SEOs. The greater your DA, the more likely you are to have strong traffic and high rank. Is domain authority something that you can change, or is it unalterable and immoveable? I am convinced there are practical things you can do to improve this important number.(Read Full Article)
"Content audit" sounds a bit intimidating like something that involves ghastly amounts of time, endless spreadsheets, and dozens of unpaid interns. The word “audit” is so tied up with other unpleasant life experiences that I totally understand if it doesn't inspire you. But hang on for a second because a “content audit” might be what your site needs to get to the next level. So, what is a content audit?(Read Full Article)
One of the ways you can become an SEO expert is to learn all about Google’s secret algorithm. Its algorithm dictates everything that happens in Google’s search result. The algorithm is the key that can unlock insane amounts of wealth, but it can also be the penalty that can ruin your online business. It sounds like a crazy task to try to understand the algorithm, but there are ways .(Read Full Article)
Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing. Then, when your blog is established and purring along, try throwing in a new type of content. I predict that you’ll immediately see a difference — fresh traffic, targeted visitors, higher conversion rates, and better SEO.(Read Full Article)
One of the most important skills you can develop is getting a quick snapshot of a website’s SEO. All it takes is ten minutes. And you don’t need any expensive tools. You can use this step-by-step process to determine your own website’s health, to find out how your competitors are doing, and to discover what needs to be done to improve your SEO.(Read Full Article)
I've identified the main missing elements of failed content marketing campaigns and sketched out a solution for each one. Leave out one of these features, and you could doom your content marketing campaign to fail.(Read Full Article)
No matter what kind of a website you have, the one thing that is always true is that your headlines are really important. Headlines affect things like user engagement, readability, conversions, SEO, social sharing, and even click-throughs.(Read Full Article)
People often obsess over how long their blog posts should be. There’s a lot of information out there regarding the “perfect” length of a blog post, but a lot of that data is conflicting.
Content is really important when it comes to search rankings , so if you are going to leverage content marketing, you might as well do it right. But before we get into the ideal length for a blog post, let's first go over a few shocking myths:(Read Full Article)
Have you ever wondered why certain websites rank higher than others? Or why your website doesn’t rank as high as your competitor’s? A lot of it has to do with Google’s algorithm. It looks at over 200 ranking factors when determining where to rank a site. As you already know, these ranking factors aren’t easy to understand, which makes it difficult for you to figure out how to adjust your site to maximize your rankings. In order to help you solve this, I’ve created an infographic that visually breaks down many of the components of ...(Read Full Article)
Search engine penalties are the bogeyman of the Internet marketing world. They’re deadly. Just a few tweaks in the omnipotent algorithm could send your online business hurtling off the tracks. If you’re not careful, a penalty will crush your business. I’ve seen it happen. I’ve had to guide people through the crap that comes with penalties. Along the way, I’ve discovered how to steer clear of the penalties.(Read Full Article)
Did you know that your competitors could hurt your search engines rankings? By doing malicious things in order to decrease your search engine rankings? This is called negative SEO.(Read Full Article)
Hands down, my favorite approach to boosting search traffic is to leverage content marketing. Why? Because the data shows that it works! I know, however, that not every business can leverage it. Whether it’s because you can’t write high quality content or you don’t have a blog set up or your legal team won’t approve the content, you might be one of those businesses that is not able to implement this strategy.(Read Full Article)
More is better, right? Not in the world of conversion optimization. Just think of it this way... When you take a kid to a candy store, what happens? They don't know what to buy, right? The reason is that they have too many options to choose from and they are not sure which one is the best choice. The same goes for the web. Giving people too many options or asking them for too much information can quickly reduce your conversions.(Read Full Article)
Facebook isn’t just one of the most popular sites on the web. It’s also a great place to gain new customers. But when you are starting from scratch, it can be difficult to grow your Facebook audience.
So, the question is: where do you start? The easiest way to start is by stealing your competitor’s fans. If they are interested in your competitor’s products or services, why won’t they be interested in yours as well?
Here’s how you can steal your competitor’s Facebook fans:(Read Full Article)
Do you know what the key to a successful content marketing campaign is? Well, it’s not what you are thinking. Sure, detailed content that is high in quality helps, but it won’t guarantee your success.
So, what’s the key?
It’s a lot of little things. They aren’t necessarily hard to implement. You just have to be willing to take the time to implement these simple tactics.
Here are 10 quick changes you need to make to ensure you do well with your content marketing:(Read Full Article)