Hands down, my favorite approach to boosting search traffic is to leverage content marketing. Why? Because the data shows that it works! I know, however, that not every business can leverage it. Whether it’s because you can’t write high quality content or you don’t have a blog set up or your legal team won’t approve the content, you might be one of those businesses that is not able to implement this strategy.(Read Full Article)
More is better, right? Not in the world of conversion optimization. Just think of it this way... When you take a kid to a candy store, what happens? They don't know what to buy, right? The reason is that they have too many options to choose from and they are not sure which one is the best choice. The same goes for the web. Giving people too many options or asking them for too much information can quickly reduce your conversions.(Read Full Article)
Facebook isn’t just one of the most popular sites on the web. It’s also a great place to gain new customers. But when you are starting from scratch, it can be difficult to grow your Facebook audience.
So, the question is: where do you start? The easiest way to start is by stealing your competitor’s fans. If they are interested in your competitor’s products or services, why won’t they be interested in yours as well?
Here’s how you can steal your competitor’s Facebook fans:(Read Full Article)
Do you know what the key to a successful content marketing campaign is? Well, it’s not what you are thinking. Sure, detailed content that is high in quality helps, but it won’t guarantee your success.
So, what’s the key?
It’s a lot of little things. They aren’t necessarily hard to implement. You just have to be willing to take the time to implement these simple tactics.
Here are 10 quick changes you need to make to ensure you do well with your content marketing:(Read Full Article)
To help explain the importance of content marketing, I’ve put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.(Read Full Article)
When I started out as a marketer 11 years ago, online marketing was easier to leverage and more affordable. Over the years, the cost has drastically risen. From your pay-per-click ads to your expenses for organic marketing, costs continually rise.(Read Full Article)
Last month I created a guide that helped you double your traffic in 30 days. Because it was so successful, I thought I would do something similar with conversion optimization. With all of the different conversion strategies out there, how would anyone know what to do or where to start?(Read Full Article)
LinkedIn may not seem as sexy as Twitter or Facebook, but with over 259,000,000 users and 2,100,000 groups, it’s a social channel that you can’t ignore.
Sure you won’t generate as much traffic from LinkedIn as you will from other social sites, but their audience tends to be businesses, which means each LinkedIn visitor is going to be worth more money.(Read Full Article)
Have you ever wondered why your competitors are outranking you? Or why they are getting more social media love?
You can typically get this data by auditing each of your competitors’ sites, but that can take hours, if not days. So, I thought I would make your life a bit easier by automating this whole process for you. As you already know, I released a free website analyzer a few months ago that shows you what you are doing right and wrong from SEO and social media perspectives.(Read Full Article)
Do you know what the key to ranking well on Google is? I bet you are thinking it’s links, content and on-page optimization, right?
All of those things do impact your rankings, but over the last 11 years of my SEO life, I’ve learned that creativity is the key to SEO success. Through trial and error, I’ve been able to create a bag of tricks that help me take any site and boost its SEO rankings.(Read Full Article)
Why do you use pictures on your website? Because they can help illustrate the message you are trying to get across, right? Although that is true, have you thought about using video instead? Not only do videos provide a 74% increase in your visitors’ understanding of your product or service compared to pictures, but they also increase the likelihood of your visitors purchasing your product or service by 64%.(Read Full Article)
Of all the TV shows I watched as a little kid, one of my favorites was MacGyver. Why? Because MacGyver could do anything he put his mind to. He didn’t need a ton of cash to accomplish his tasks, and he made do with what he had.
In business, you are always going to be financially constrained, and there won’t be enough time in the world to get everything done. Yet, you still have to find a way to improve and grow your business.(Read Full Article)
We’ve all been there…
You create the perfect piece of content, you hit the publish button, and you just sit back and wait the traffic to start rolling in, right? The only issue is the traffic never “rolls in”.
As you already know getting people to read, share and talk about your content is the hardest part about content marketing. This is one of the main reasons most blogs fail.(Read Full Article)
Have you ever wondered how long your landing page should be? Some people say long landing pages convert better, while others say short ones are better. So, the question that comes to mind is: How long should your landing page be?
Sadly, the answer isn’t as simple as “long” or “short”. The real answer is “it just depends”. But don’t worry, I’m going to break down how you should determine if you need a long or short landing page.(Read Full Article)
You already know content marketing is effective, and you’ve seen thousands of businesses use it. It allows them to get thousands of visitors to their site and outrank you in the search engine listings. So, why aren’t you leveraging it? It’s because you’re in a boring industry, right? I hate to break it to you, but there is no such thing as a boring industry. There are just bad writers who aren’t creative.(Read Full Article)
It doesn’t matter how much traffic you are generating or how cool your site looks if you can’t make a sale. The number of sales you get will impact how well your business does. So, what I want to focus on today is to teach you how to make your checkout page convert well. I know it’s only one part of your overall funnel, but it’s an important part.
Is it me or is it hard to learn online marketing? You read a few blog posts that teach you a cool new marketing tactic, but because these blog posts aren’t visual, it’s hard to take that knowledge and apply it to your site. So in the end, you’re left with understanding marketing strategies from a high level, but you become lost on a tactical level.(Read Full Article)
When I started my marketing career, I had the privilege of working with 20 of the top 100 blogs, according to Technorati. My job was to help them grow their traffic… and most would say I was widely successful at it.
For example, I was able to grow TechCrunch’s traffic by 30%, and I was able to grow Gawker Media’s traffic by an extra 5 million visitors a month.(Read Full Article)
Have you ever thought about using a free tool to market your site? I know I didn’t until I read about Moz’s analytics stats and saw that a lot of their traffic was coming from Open Site Explorer, which is their free backlink tool. With a bit of research, I realized that it wasn’t just Moz that was seeing great results from releasing a free tool. HubSpot was generating lots of traffic and leads with their Grader tool.(Read Full Article)
With all of the algorithm updates Google has been releasing, have you ever wondered if you are keeping up with them? From Panda to Penguin to now Hummingbird, the updates aren’t stopping. Having all of these animal names as algorithm updates isn’t helping either.
Have you ever felt that no matter how much time or money you dump into your marketing campaigns, things just aren’t working out? If you have, don’t worry: you’re not alone. The solution to solving your marketing problems isn’t spending more money. Spending more money on something that isn’t working typically leads to losing more money. So, what is the solution?(Read Full Article)
No matter how great of a designer, marketer, or copywriter you are, your website is never going to convert as well as it could. Why? It’s because you are trying to create a generic site that is supposed to convert well for all types of visitors. The issue with that is not all visitors are the same. Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.(Read Full Article)
You can’t just place a few “Buy” buttons on your website and expect your visitors to buy whatever you’re telling them to purchase. That’s just not how our brains work.
If they did, you as a shopper would be broke. Every time you walked into a retail store, you would buy everything you saw due to the fact that the sellers are telling you to purchase it. The same goes for your site visitors.(Read Full Article)
Did you know that 58% of people who own smartphones have used them for store-related shopping? It’s no surprise that ecommerce and brick-and-mortar companies are all working hard to bring mobile shopping options to their customers. The real question is: are you leveraging mobile technology?(Read Full Article)