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    1. 15 Types of Content That Will Drive You More Traffic

      Explore QuickSprout Blog (Apr 14 2014)

      15 Types of Content That Will Drive You More Traffic

      Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing. Then, when your blog is established and purring along, try throwing in a new type of content. I predict that you’ll immediately see a difference — fresh traffic, targeted visitors, higher conversion rates, and better SEO.

      (Read Full Article)

      Mentions:   YouTube   Content Marketing   Infographics

    2. How to Score Your Website’s SEO in 10 Minutes or Less

      Explore QuickSprout Blog (Apr 9 2014)

      How to Score Your Website’s SEO in 10 Minutes or Less

      One of the most important skills you can develop is getting a quick snapshot of a website’s SEO. All it takes is ten minutes. And you don’t need any expensive tools. You can use this step-by-step process to determine your own website’s health, to find out how your competitors are doing, and to discover what needs to be done to improve your SEO.

      (Read Full Article)

      Mentions:   WordPress   Google   URL

    3. Your Content Marketing Will Fail without These 10 Features

      Explore QuickSprout Blog (Apr 7 2014)

      Your Content Marketing Will Fail without These 10 Features

      I've identified the main missing elements of failed content marketing campaigns and sketched out a solution for each one. Leave out one of these features, and you could doom your content marketing campaign to fail.

      (Read Full Article)

      Mentions:   Google   SEO   Microsoft

    4. Latest Trends in Headline Creation and Their Success

      Explore QuickSprout Blog (Apr 2 2014)

      Latest Trends in Headline Creation and Their Success

      No matter what kind of a website you have, the one thing that is always true is that your headlines are really important. Headlines affect things like user engagement, readability, conversions, SEO, social sharing, and even click-throughs.

      (Read Full Article)

      Mentions:   Google   Microsoft   Facebook

    5. How Long Should Each Blog Post Be? A Data Driven Answer

      Explore QuickSprout Blog (Mar 31 2014)

      How Long Should Each Blog Post Be? A Data Driven Answer

      People often obsess over how long their blog posts should be. There’s a lot of information out there regarding the “perfect” length of a blog post, but a lot of that data is conflicting.

      Content is really important when it comes to search rankings , so if you are going to leverage content marketing, you might as well do it right. But before we get into the ideal length for a blog post, let's first go over a few shocking myths:

      (Read Full Article)

      Mentions:   Google   SEO   Microsoft

    6. How Google Determines Where to Rank Your Website

      Explore QuickSprout Blog (Mar 26 2014)

      Have you ever wondered why certain websites rank higher than others? Or why your website doesn’t rank as high as your competitor’s?  A lot of it has to do with Google’s algorithm. It looks at over 200 ranking factors when determining where to rank a site. As you already know, these ranking factors aren’t easy to understand, which makes it difficult for you to figure out how to adjust your site to maximize your rankings. In order to help you solve this, I’ve created an infographic that visually breaks down many of the components of ...

      (Read Full Article)

      Mentions:   Google

    7. 6 Ways to Make Sure You Never Get an Algorithmic Penalty from Google

      Explore QuickSprout Blog (Mar 24 2014)

      6 Ways to Make Sure You Never Get an Algorithmic Penalty from Google

      Search engine penalties are the bogeyman of the Internet marketing world. They’re deadly. Just a few tweaks in the omnipotent algorithm could send your online business hurtling off the tracks. If you’re not careful, a penalty will crush your business. I’ve seen it happen. I’ve had to guide people through the crap that comes with penalties. Along the way, I’ve discovered how to steer clear of the penalties.

      (Read Full Article)

      Mentions:   Google   Google Analytics   Google Webmaster Tools

    8. How to Recover From Negative SEO

      Explore QuickSprout Blog (Mar 17 2014)

      How to Recover From Negative SEO

      Did you know that your competitors could hurt your search engines rankings? By doing malicious things in order to decrease your search engine rankings? This is called negative SEO.

      (Read Full Article)

      Mentions:   WordPress   Google   SEO

    9. 7 Ways to Increase Your Rankings without Leveraging Content Marketing

      Explore QuickSprout Blog (Mar 10 2014)

      7 Ways to Increase Your Rankings without Leveraging Content Marketing

      Hands down, my favorite approach to boosting search traffic is to leverage content marketing. Why? Because the data shows that it works! I know, however, that not every business can leverage it. Whether it’s because you can’t write high quality content or you don’t have a blog set up or your legal team won’t approve the content, you might be one of those businesses that is not able to implement this strategy.

      (Read Full Article)

      Mentions:   Google   Content Marketing

    10. How Reducing Options Can Increase Your Conversions

      Explore QuickSprout Blog (Feb 24 2014)

      More is better, right? Not in the world of conversion optimization. Just think of it this way... When you take a kid to a candy store, what happens? They don't know what to buy, right? The reason is that they have too many options to choose from and they are not sure which one is the best choice. The same goes for the web. Giving people too many options or asking them for too much information can quickly reduce your conversions.

      (Read Full Article)

    11. How to Steal Your Competitor’s Facebook Fans

      Explore QuickSprout Blog (Feb 19 2014)

      How to Steal Your Competitor’s Facebook Fans

      Facebook isn’t just one of the most popular sites on the web. It’s also a great place to gain new customers. But when you are starting from scratch, it can be difficult to grow your Facebook audience.

      So, the question is: where do you start? The easiest way to start is by stealing your competitor’s fans. If they are interested in your competitor’s products or services, why won’t they be interested in yours as well?

      Here’s how you can steal your competitor’s Facebook fans:

      (Read Full Article)

      Mentions:   Google   Facebook   Hubspot

    12. Low Hanging Fruit of Content Marketing: 10 Quick Changes That Will Bring Big Results

      Explore QuickSprout Blog (Feb 10 2014)

      Low Hanging Fruit of Content Marketing: 10 Quick Changes That Will Bring Big Results

      Do you know what the key to a successful content marketing campaign is? Well, it’s not what you are thinking. Sure, detailed content that is high in quality helps, but it won’t guarantee your success.

      So, what’s the key?

      It’s a lot of little things. They aren’t necessarily hard to implement. You just have to be willing to take the time to implement these simple tactics.

      Here are 10 quick changes you need to make to ensure you do well with your content marketing:

      (Read Full Article)

      Mentions:   Panda   Facebook   Twitter

    13. How Content Marketing Affects Search Engine Rankings

      Explore QuickSprout Blog (Feb 6 2014)

      How Content Marketing Affects Search Engine Rankings

      To help explain the importance of content marketing, I’ve put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.

      (Read Full Article)

      Mentions:   Google   SEO   Microsoft

    14. How to Get The Most Out of Your Marketing Dollars

      Explore QuickSprout Blog (Jan 15 2014)

      How to Get The Most Out of Your Marketing Dollars

      When I started out as a marketer 11 years ago, online marketing was easier to leverage and more affordable. Over the years, the cost has drastically risen. From your pay-per-click ads to your expenses for organic marketing, costs continually rise.

      (Read Full Article)

      Mentions:   Google   Columbia University   Facebook

    15. Double Your Conversions in 30 Days

      Explore QuickSprout Blog (Jan 6 2014)

      Double Your Conversions in 30 Days

      Last month I created a guide that helped you double your traffic in 30 days. Because it was so successful, I thought I would do something similar with conversion optimization. With all of the different conversion strategies out there, how would anyone know what to do or where to start?

      (Read Full Article)

    16. How to Increase Your LinkedIn Engagement by 386%

      Explore QuickSprout Blog (Dec 19 2013)

      LinkedIn may not seem as sexy as Twitter or Facebook, but with over 259,000,000 users and 2,100,000 groups, it’s a social channel that you can’t ignore.

      Sure you won’t generate as much traffic from LinkedIn as you will from other social sites, but their audience tends to be businesses, which means each LinkedIn visitor is going to be worth more money.

      (Read Full Article)

      Mentions:   Facebook   Twitter   LinkedIn

    17. How to Analyze Your Competition in Less Than 60 Seconds

      Explore QuickSprout Blog (Dec 11 2013)

      How to Analyze Your Competition in Less Than 60 Seconds

      Have you ever wondered why your competitors are outranking you? Or why they are getting more social media love?

      You can typically get this data by auditing each of your competitors’ sites, but that can take hours, if not days. So, I thought I would make your life a bit easier by automating this whole process for you. As you already know, I released a free website analyzer a few months ago that shows you what you are doing right and wrong from SEO and social media perspectives.

      (Read Full Article)

      Mentions:   URL   Microsoft   Facebook

    18. 11 SEO Changes That Will Give You Big Results

      Explore QuickSprout Blog (Dec 4 2013)

      11 SEO Changes That Will Give You Big Results

      Do you know what the key to ranking well on Google is? I bet you are thinking it’s links, content and on-page optimization, right?

      All of those things do impact your rankings, but over the last 11 years of my SEO life, I’ve learned that creativity is the key to SEO success. Through trial and error, I’ve been able to create a bag of tricks that help me take any site and boost its SEO rankings.

      (Read Full Article)

      Mentions:   Google   Instagram   Google Webmaster Tools

    19. If a Picture Says 1000 Words, Then Video Is… Priceless

      Explore QuickSprout Blog (Nov 27 2013)

      Why do you use pictures on your website? Because they can help illustrate the message you are trying to get across, right? Although that is true, have you thought about using video instead? Not only do videos provide a 74% increase in your visitors’ understanding of your product or service compared to pictures, but they also increase the likelihood of your visitors purchasing your product or service by 64%.

      (Read Full Article)

    20. How to Be the MacGyver of the Web: 9 Ways to Boost Your Conversion Rate on a Shoestring Budget

      Explore QuickSprout Blog (Nov 25 2013)

      How to Be the MacGyver of the Web: 9 Ways to Boost Your Conversion Rate on a Shoestring Budget

      Of all the TV shows I watched as a little kid, one of my favorites was MacGyver. Why? Because MacGyver could do anything he put his mind to. He didn’t need a ton of cash to accomplish his tasks, and he made do with what he had.

      In business, you are always going to be financially constrained, and there won’t be enough time in the world to get everything done. Yet, you still have to find a way to improve and grow your business.

      (Read Full Article)

      Mentions:   Google Analytics   KISSmetrics

    21. 30 Tips For Creating Content that Gets Read, Shared, and Talked About at Parties

      Explore QuickSprout Blog (Nov 20 2013)

      30 Tips For Creating Content that Gets Read, Shared, and Talked About at Parties

      We’ve all been there…

      You create the perfect piece of content, you hit the publish button, and you just sit back and wait the traffic to start rolling in, right? The only issue is the traffic never “rolls in”.

      As you already know getting people to read, share and talk about your content is the hardest part about content marketing. This is one of the main reasons most blogs fail.

      (Read Full Article)

      Mentions:   Facebook   Twitter   Content Marketing

    22. How Long Should Your Landing Page Be?

      Explore QuickSprout Blog (Nov 18 2013)

      How Long Should Your Landing Page Be?

      Have you ever wondered how long your landing page should be? Some people say long landing pages convert better, while others say short ones are better. So, the question that comes to mind is: How long should your landing page be?

      Sadly, the answer isn’t as simple as “long” or “short”. The real answer is “it just depends”. But don’t worry, I’m going to break down how you should determine if you need a long or short landing page.

      (Read Full Article)

      Mentions:   Microsoft   National Broadcasting Company   Quick Sprout

    23. How to Use Content Marketing For a “Boring” Industry

      Explore QuickSprout Blog (Nov 11 2013)

      How to Use Content Marketing For a “Boring” Industry

      You already know content marketing is effective, and you’ve seen thousands of businesses use it. It allows them to get thousands of visitors to their site and outrank you in the search engine listings. So, why aren’t you leveraging it? It’s because you’re in a boring industry, right? I hate to break it to you, but there is no such thing as a boring industry. There are just bad writers who aren’t creative.

      (Read Full Article)

      Mentions:   Google   Content Marketing   KISSmetrics

    24. The 7 Things Every (Great) Checkout Page Needs

      Explore QuickSprout Blog (Oct 31 2013)

      The 7 Things Every (Great) Checkout Page Needs

      It doesn’t matter how much traffic you are generating or how cool your site looks if you can’t make a sale. The number of sales you get will impact how well your business does. So, what I want to focus on today is to teach you how to make your checkout page convert well. I know it’s only one part of your overall funnel, but it’s an important part.

       

      (Read Full Article)

      Mentions:   Microsoft   National Broadcasting Company   Focus

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