Articles from QuickSprout Blog

1. The Advanced Guide to Content Marketing Explore QuickSprout Blog (Apr 29 2013) Content Marketing , Search Marketing , Techniques We wanted to give you the most extensive and detailed guide of advanced content marketing techniques available today. This resource is chock full of tactical, immediately actionable ideas that you can implement in your own business — to start building a community of fans and followers, to increase engagement and traffic to your website, and to drive sales. (Read Full Article)

   Comment Mentions:   Content Marketing

2. Infographic: The Advanced Guide to Content Marketing Explore QuickSprout Blog (Apr 28 2013) Content Marketing , Search Marketing , Techniques We wanted to give you the most extensive and detailed guide of advanced content marketing techniques available today. This resource is chock full of tactical, immediately actionable ideas that you can implement in your own business — to start building a community of fans and followers, to increase engagement and traffic to your website, and to drive sales. (Read Full Article)

   Comment Mentions:   Content Marketing

3. How to Effectively Build an SEO Campaign From The Ground Up Explore QuickSprout Blog (Apr 22 2013) Search Marketing , Techniques I was speaking at a conference the other day and someone asked me an interesting question…If you were to start optimizing a site for search engines from the ground up, what would you do? Sadly, SEO isn’t that easy anymore… what used to work in the past doesn’t anymore. Here’s how I would optimize a brand new site for search engines: (Read Full Article)

   Comment Mentions:   SEO   Google Analytics   Facebook

4. 11 Things I Wish I Knew Before I Started My First Blog Explore QuickSprout Blog (Apr 4 2013) Search Marketing , Techniques I don’t like bragging, but I have to say I’m a pretty good blogger. It’s not because I am smart or anything like that, it’s actually because I screwed up one too many times. After starting 4 blogs and making hundreds of mistakes over 7 years, you eventually figure out what to do, and what not to do. (Read Full Article)

   Comment Mentions:   Google   Blogger

5. 5 Content Marketing Mistakes that Even the Pros Make Explore QuickSprout Blog (Mar 11 2013) Content Marketing , Corporate Communications , Techniques Do you feel overwhelmed with content marketing? As simple as it sounds, it’s easy to forget that there’s just as much marketing involved as there is content creation. Typically, this task falls squarely on the shoulders of the marketing department. If this sounds like the track your content marketing strategy is on, it could be costing you more customers than it gains. (Read Full Article)

   Comment Mentions:   Content Marketing   General Electric   Skype

6. How to Think Like Google Explore QuickSprout Blog (Mar 7 2013) Content Marketing , Search Marketing , Techniques , Tips With billions of searches happening every day, and over 65% of the search market, it’s a obvious that you should be paying attention to Google.  Knowing how the search engine works, what it looks for, and how it plans to evolve are all important to understand if you want to stay ahead of your competition. (Read Full Article)

   Comment Mentions:   Google   SEOmoz

7. Don’t Acquire Customers, Manufacture Them Explore QuickSprout Blog (Feb 25 2013) Sales Enablement , Search Marketing , Techniques , Tips What’s the easiest way to grow your company? Acquire customer’s, right? I used to live by that philosophy when I first became an entrepreneur, but acquiring them can be very expensive when you are first starting out. Plus, how do you know what customers you should be acquiring? (Read Full Article)

   Comment Mentions:   Google   Facebook   Google Adwords

8. The Definitive Guide to Increase Rankings with These 4 Content Freshness Tips Explore QuickSprout Blog (Sep 6 2012) Content Marketing , Search Marketing , Techniques , Tips Freshness is one of the more recent factors that Google has added to their algorithm in the last couple of years. In fact, the Caffeine web indexing system was meant to help them find and identify fresh content among the massive amount of stuff that gets published every day…an impact that affected 6-10% of searches. [...] (Read Full Article)

   Comment Mentions:   Google

9. How to Build Links Through Guest Blogging Explore QuickSprout Blog (Apr 2 2012) Content Marketing , Search Marketing , Techniques Google wants less spam and more quality content on the web. And you need more links for your website. Guest blogging is the perfect solution to both Google’s wants and your needs. It is the marriage of content development and link building. Here’s how you can get the most out of guest blogging and link building to drive more traffic to your website. (Read Full Article)

   Comment Mentions:   Google   Social Media Examiner   Twitter

10. The Marketer’s Guide to Blogging Explore QuickSprout Blog (Mar 26 2012) Content Marketing , Search Marketing , Techniques , Tips As a marketer, have you ever wished you had a resource with all the essential and advanced information about blogging in one place? You know…information about how to write a viral post to information about where and how to position your comments to get the best results. Well, I’ve tried to do my best in giving you everything I’ve ever learned about blogging in the ten years I’ve been doing this in one giant post. (Read Full Article)

    Comment Mentions:   Search Engine Journal   Dan Zarella   Robert Scoble

11. How to Rank on the First Page of Google Through Videos Explore QuickSprout Blog (Mar 19 2012) Search Marketing , Techniques Don’t you ever wish there was a way to land on the first page of search results that didn’t involve the back-breaking work of traditional SEO? Well, ever since Google started giving more and more attention to its blended results, you have had an incredible opportunity to jump to the first page of results by creating video content. (Read Full Article)

    Comment Mentions:   Google   SEO   YouTube

12. The Marketer’s Guide to the New Facebook Pages Explore QuickSprout Blog (Mar 12 2012) Social Marketing , Techniques , Tools , Trends The New Facebook Pages design is here. For anyone in the Facebook marketing world, this means a lot of major changes. If you took advantage of the features of the timeline design for personal profiles, then the pages will feel similar. This guide will help you find what you’re going to like and hate about Facebook’s latest updates to pages, including how your brand or business can adapt. (Read Full Article)

    Comment Mentions:   America   Facebook   YouTube

13. 8 Simple SEO Tricks That’ll Help You Rank Above the Fold and Increase Your CTR Explore QuickSprout Blog (Feb 23 2012) Search Marketing , Techniques , Tips When it comes to on-page optimization and increasing your conversion rates, you have to place the important things above the fold. But being above the fold is not just for on-page optimization. You also need to be above the fold when it comes to search engine results. And the sites at the number one position can get nearly 35% of all the clicks. (Read Full Article)

    Comment Mentions:   WordPress   Google   SEO

14. Design is Marketing Explore QuickSprout Blog (Feb 16 2012) Content Marketing Everywhere you turn, people are talking about design. It’s been hailed as the core ingredient to the success of everything from ad campaigns, to products, to entire companies. In this post we’ll look at how to design for the success of your website or Web app.  From Jack Dorsey calling every employee at Square a designer, or Airbnb fixing an inefficient market through design, it’s clear that design makes a difference. (Read Full Article)

    Comment Mentions:   Steve Jobs   Facebook   Twitter

15. How to Design Your Blog for Awesome SEO Explore QuickSprout Blog (Jan 23 2012) Search Marketing , Techniques Did you know that building a beautifully-designed website can be just as important to search engine rankings as site architecture and knocking out high-quality content? It’s true. But what exactly should you pay attention to? To help you I’ve put together a list of ten elements for good blog design that are also proven to help your search engine rankings. (Read Full Article)

    Comment Mentions:   Google   Matt Cutts   Quick Sprout

16. 6 Branding Approaches They Forgot to Teach You in Business School Explore QuickSprout Blog (Jan 19 2012) Corporate Communications , Techniques , Tips Do you have all the basics of branding in place, but you are still struggling to create even a dent in your competitor’s market share? Most companies don’t get branding… and for the ones that do, it’s often not enough. But if you don’t figure out how to climb out of the clutter and ahead of your competition, your company will fail. (Read Full Article)

    Comment Mentions:   Apple   Microsoft   Kindle

17. 8 Things Your Blog Readers Want More Than Good Content Explore QuickSprout Blog (Jan 16 2012) Content Marketing , Search Marketing , Techniques Content is king! You already know that’s true, but is it everything? Could you keep on pumping out great content and still build an audience? Would they be loyal? And would they buy from you? My belief is that your readers want more from you than just hard-hitting, practical content. They want connection, personality, passion, consistency, authority, design, fame and, most importantly, trust. (Read Full Article)

    Comment Mentions:   Microsoft   Steve Jobs   Wikipedia

18. 6 On-Page SEO Strategies That’ll Boost Your Rankings Explore QuickSprout Blog (Jan 6 2012) Search Marketing If you’ve been around the SEO world for any amount of time, then you are probably pretty familiar with the basics of SEO. You know to do good keyword research and you have to do on-page optimization. Sometimes, though, that on-page optimization can go to a deeper level than just making sure your meta tags are filled out… and you can go to that deeper level without having to be a veteran SEO. (Read Full Article)

    Comment Mentions:   Google   SEO

19. 5 Lessons Fortune 500 Companies Can Teach You About Blogging Explore QuickSprout Blog (Dec 28 2011) Content Marketing , Trends In a recent report out of the University of Massachusetts Dartmouth, researchers found that social media use among Fortune 500 companies has slowed down. Why is that? The researchers think that the larger companies don’t put as much emphasis on direct communication with customers. In other words, they ignore the participation side of marketing. That’s a huge mistake. Whether they bless it or not, conversation about their companies will continue. However, for those companies in the Fortune 500 who do use social media like blogging… they seem to be doing it right… especially (Read Full Article)

    Comment Mentions:   Coca-Cola   Massachusetts   Starbucks

20. A Quick and Dirty Guide to Content Marketing Explore QuickSprout Blog (Nov 22 2011) Content Marketing , Sales Enablement Content marketing is simply giving people something valuable for free so that you can build a relationship up with them that eventually, leads to easy sales. If you want easy sales, then you need to learn how to be a great content marketer. Here’s a crash course that will tell you everything you need to know. (Read Full Article)

    Comment Mentions:   Content Marketing

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