Search Engine Optimization is not Dying – Merely Morphing

Research: Organic B2B Social Media Conversion Rates Revealed

2012 Will Divide SEO Practitioners Into Two Camps

12 Steps to Audit Your Competitor's SEO

9 Inbound Marketing Lessons Learned through the Eyes of a Designer

Is it Time to Stop Worrying About Google Keyword Search?

What Black Hat Content Marketing for SEO Looks Like

The 11 Personas of Inbound Marketing Deniers

6 Reasons Why You Have Twitter All Wrong

Debunking Inbound Marketing Groupthink with Multivariate Testing

Articles from Chad Pollitt

1. 4 Reasons to Deploy Content Marketing Explore Business 2 Community (Apr 16 2012) Content Marketing , Search Marketing , Tips There are many content marketing evangelists out there and you can certainly add Kuno to that list. We’ve witnessed and documented the positive affects a content marketing campaign can have on an overall inbound strategy. If you’re still on the fence, deciding whether or not to deploy content marketing, consider the below four reasons to finally execute. (Read Full Article)

   Comment Mentions:   Google   Mike Volpe   Content Marketing

2. Video: Conversion Optimization - Tuesday's Tips & Tactics Explore Kuno Creative (Apr 3 2012) Techniques , Tips Conversion optimization is the process of optimizing a website in order to increase the likelihood of capturing leads, conversions or customers. Specifically, we look at graphical CTAs, CTA placement, textual or content inbedded CTAs, and A/B testing. We also discuss the importance of developing problem solving and unique value propositions as the currency for the lead acquiring quid pro quo transaction. (Read Full Article)

   Comment Mentions:   LinkedIn   Kuno Creative   Inbound Marketing

3. Content Marketing Math – Which Organic Search Metrics Count? Explore Business 2 Community (Mar 22 2012) Content Marketing , Search Marketing , Trends It’s pretty easy to measure the success of one blog post, whitepaper, video, etc. Most people would look at metrics like visits, views, rankings, inbound links, conversions, so on and so forth. However, how do you measure the effectiveness of an entire content marketing campaign for SEO? How do you know whether the campaign is trending northward month over month? (Read Full Article)

   Comment Mentions:   Google   Google Analytics   Content Marketing

4. 9 Inbound Marketing Lessons Learned through the Eyes of a Designer Explore Kuno Creative (Mar 8 2012) Content Marketing , Search Marketing , Techniques , Trends Graphic designers around the world are tasked with communicating non-designer’s ideas and concepts in an artistic and eye-appealing manner. These right-brained individuals make the art of inbound marketing look easy and spend much of their time making left-brained folks look good. Below is a mix of marketing graphics produced here in the Kuno labs by Dan, Walt and Jim and the inbound marketing takeaways for each. (Read Full Article)

   Comment Mentions:   Google   SEO   Jay Baer

5. The 14 C’s of Content Marketing Explore Kuno Creative (Feb 29 2012) Content Marketing , Search Marketing Over the last few years content marketing has grown substantially. Companies are recognizing the power of telling a story, solving problems and entertaining on the web. In order to deploy content marketing successfully, consider these 14 C’s: (Read Full Article)

   Comment Mentions:   SEO   Hubspot   Content Marketing

6. How to Look Successful in Social Media While Failing at the Same Time Explore Kuno Creative (Feb 21 2012) Social Marketing It’s a common misconception that just because someone is “popular” in social media they are successfully using it as a business development channel.  Being popular doesn’t equal social media marketing success. (Read Full Article)

   Comment Mentions:   Facebook   Twitter   LinkedIn

7. 6 Reasons Why You Have Twitter All Wrong Explore Kuno Creative (Feb 7 2012) Content Marketing , Social Marketing , Tips , Tools If any company or brand is active in social media without a content marketing strategy leading the charge they are doomed to waste a lot of time and resources. The only exception to this is if the social media deployment is for customer service only. Otherwise, without consistently deployed content (which resides on the company or brand’s website or blog) to distribute on Twitter conversions, leads and customers will be slight. (Read Full Article)

   Comment Mentions:   Twitter   Content Marketing

8. What Black Hat Content Marketing for SEO Looks Like Explore Kuno Creative (Jan 30 2012) Content Marketing , Search Marketing , Trends Over the years Kuno has published blog posts, guides and whitepapers documenting black hat inbound marketing tactics and why they should be avoided. One that we’ve failed to mention is called article spinning. This is a tactic by which the perpetrator attempts to take an already existing piece of content and rewrites it in a way to fool the search engines into thinking it is original content. This can be done manually or, in egregious cases, automated with software. (Read Full Article)

   Comment Mentions:   SEO   Panda   Content Marketing

9. Debunking Inbound Marketing Groupthink with Multivariate Testing Explore Kuno Creative (Jan 24 2012) Content Marketing , Technologies , Tools Multivariate and A/B testing has been around for many years. The process is straight forward – make two or more variations of a webpage and randomly rotate them to visitors over time. Through analytics tracking webmasters can be fairly certain as to which version of the page produces the most desirable outcome. (Read Full Article)

   Comment Mentions:   Facebook   Hubspot   Inbound Marketing

10. The 11 Personas of Inbound Marketing Deniers Explore Kuno Creative (Jan 19 2012) Content Marketing , Search Marketing , Trends Over the years we've seen a plethora of objections, reasons why not and push back from people who generally don’t believe in the principals of inbound marketing. Many of these folks have unrealistic expectations and want cheap gimmicky tricks to rank them well in the search engines, produce leads and accelerate their brand. After some thought, it’s clear that most of them fall in one of the 11 personas below. (Read Full Article)

    Comment Mentions:   Google   India   Inbound Marketing

11. Research: Organic B2B Social Media Conversion Rates Revealed Explore Kuno Creative (Jan 11 2012) Content Marketing , Social Marketing , Trends Kuno recently dug through 26 months of analytics, chopped them up, diced them, examined every possible angle and generally ran them through the ringer in order to identify and discover missed opportunities, what worked and what didn’t. This post takes a hard look at conversion rates and traffic over the aforementioned time period for social media. (Read Full Article)

    Comment Mentions:   Facebook   YouTube   Twitter

12. Search Engine Optimization is not Dying – Merely Morphing Explore Kuno Creative (Jan 5 2012) Content Marketing , Search Marketing , Trends It’s no longer good enough to sculpt web pages with keywords, manually build backlinks, deploy SEO programming techniques and audit all competitors for SEO in order to drive organic traffic to a website. It now requires lots of quality fresh content (content marketing), brand engagement in social media (social media marketing) and a much more gracile technical SEO deployment. (Read Full Article)

    Comment Mentions:   Google   SEO   New York

13. Is it Time to Stop Worrying About Google Keyword Search? Explore Kuno Creative (Jan 2 2012) Content Marketing , Search Marketing , Tools , Trends In October 2011 Google announced that, in effect, it would stop delivering information on keyword searches from users who were logged into their Google accounts. The bottom line is that marketers using SEO tools (even Google Analytics) to analyze organic search results can no longer see which keywords were used for a website visit or lead by a logged-in Google user. It's definitely time to stop obsessing about keyword search and click-throughs from the SERP results. Longer term, for the inbound marketing success of your Web presence you should focus on creating original, interesting, relevant content. (Read Full Article)

    Comment Mentions:   Google   SEO   Matt Cutts

14. 12 Steps to Audit Your Competitor's SEO Explore Kuno Creative (Dec 29 2011) Search Marketing , Tools There are over 200 attributes Google looks at in their search algorithm when determining where a website should rank. Many of them are known while others remain mysterious. Additionally, the weight assigned to the attributes in the algorithm and the relationships they have with each other are estimates. Couple that with the fact that the algorithm itself constantly changes and you potentially have a daunting task in auditing competitors’ websites for SEO. (Read Full Article)

    Comment Mentions:   Google   SEO   Firefox

15. 2012 Will Divide SEO Practitioners Into Two Camps Explore Kuno Creative (Dec 26 2011) Search Marketing , Trends This year ushered in perhaps some of the biggest and most important changes to search engines that will segment SEO professionals right down the middle. This isn't about the old white hat versus black hat division either. This post will fundamentally redefine what a 2012 SEO professional should look like while identifying the cause of the division. (Read Full Article)

    Comment Mentions:   Google   SEO   Google Plus

16. Establishing Google & Bing Click-Through Rates — 8 SEO Take-a-ways Explore Kuno Creative (Dec 19 2011) Search Marketing , Trends This fall, Slingshot SEO published A Tale of Two Studies, Establishing Google & Bing Click-Through Rates. The study analyzed the user behavior of more than 170,000 visitors across 624 non-branded keywords. The keywords came from a sample set of over 10,000 keywords and were chosen based on strict criteria and a stable ranking over time. In addition, keywords were derived from over 200 major retailers and enterprise customers. (Read Full Article)

    Comment Mentions:   Google   SEO   Bing

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