1. Articles from Chad Pollitt

    1-24 of 24
    1. Help Your Owned Media Hit its Goals: Combine Earned and Paid Promotion

      Explore Content Marketing Institute (May 27 2014)

      Help Your Owned Media Hit its Goals: Combine Earned and Paid Promotion

      Content marketing has seen a huge growth in adoption by brands over the last four years. So much so, in fact, that the Content Marketing Institute reports a 90 percent adoption rate by B2C brands and a 93 percent rate for B2B brands. The same studies report over 70 percent of these brands have increased the amount of content they create over the last 12 months and are planning on spending more.

      (Read Full Article)

      Mentions:   Google   Forrester Research   Facebook

    2. 13 Content Distribution and Promotion Channels and Their Perceived Value

      Explore Business 2 Community (Jan 8 2014)

      13 Content Distribution and Promotion Channels and Their Perceived Value

      Content marketing was all the rage last year and will continue to be for the foreseeable future. Adoption rates have skyrocketed among brands around the world. 

      (Read Full Article)

      Mentions:   Facebook   Content Marketing Institute   Flickr

    3. The Dirty Little Secret Of Content Marketing

      Explore Business 2 Community (Nov 21 2013)

      The Dirty Little Secret Of Content Marketing

      Ever notice which kinds of content tend to go viral on Facebook? “Quality” is probably the last word you’d use to describe it. But it’s usually entertaining in some way to some slice of Facebook’s users. YouTube is the same: most of its popular videos have very low production values.

      (Read Full Article)

      Mentions:   Facebook   Content Marketing Institute   YouTube

    4. 10 Digital Marketing Predictions For 2014

      Explore Business 2 Community (Nov 12 2013)

      10 Digital Marketing Predictions For 2014

      It’s that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take us over a year to know which predictions will be spot-on and which won’t, but in the meantime let’s prognosticate together. 1. Content promotion will have a seat at the table with content marketing. At present, content promotion is an afterthought for many marketers.

      (Read Full Article)

      Mentions:   Google   Matt Cutts   Microsoft

    5. 6 Inadequate Assumptions Most Content Marketers Make Today

      Explore Business 2 Community (Nov 6 2013)

      6 Inadequate Assumptions Most Content Marketers Make Today

      Content marketing doesn't create social engagement—audience creates social engagement. Some brands can broadcast its content via social media and drive significant traffic, but that's because they already have an audience. 

      (Read Full Article)

      Mentions:   Google   SEO   Content Marketing Institute

    6. Content Is King, But Distribution Is Queen And She Wears The Pants

      Explore Business 2 Community (Oct 24 2013)

      Content Is King, But Distribution Is Queen And She Wears The Pants

      This year has seen many thought leaders chime in on the quantity versus quality content argument. Marketers are trying to find the right balance. The more time they spend on quality, the less time they have for production. Seems like a fair concern, right?

      (Read Full Article)

      Mentions:   Google   Panda   Forrester Research

    7. The Simple Cure for Google Algorithm Update Anxiety

      Explore Hubspot Blog (Jun 21 2013)

      The Simple Cure for Google Algorithm Update Anxiety

      Google Algorithm Update Anxiety (GAUA) is a serious disorder that afflicts many marketers around the world. The condition was first discovered by scientists in April of 2003 when Google released its Cassandra algorithm update. Since then, the GAUA disorder has become a pandemic.

      (Read Full Article)

      Mentions:   Google   SEO   Panda

    8. 4 Reasons Content Creators Should Celebrate Google Penguin 2.0

      Explore Content Marketing Institute (Jun 18 2013)

      4 Reasons Content Creators Should Celebrate Google Penguin 2.0

      When Matt Cutts, head of the Webspam team at Google, announced the launch of Penguin 2.0 last month, he directed people to a video that explained the upcoming goals of his team, what actions to avoid, and what actions Google wants to reward. This post will attempt to analyze and translate Google’s post-launch comments and explain how they impact content creators.

      (Read Full Article)

      Mentions:   Google   SEO   Matt Cutts

    9. 4 Reasons to Deploy Content Marketing

      Explore Business 2 Community (Apr 16 2012)

      4 Reasons to Deploy Content Marketing

      There are many content marketing evangelists out there and you can certainly add Kuno to that list. We’ve witnessed and documented the positive affects a content marketing campaign can have on an overall inbound strategy. If you’re still on the fence, deciding whether or not to deploy content marketing, consider the below four reasons to finally execute.

      (Read Full Article)

      Mentions:   Google   Mike Volpe   Content Marketing Institute

    10. Video: Conversion Optimization - Tuesday's Tips & Tactics

      Explore Kuno Creative (Apr 3 2012)

      Video: Conversion Optimization - Tuesday's Tips & Tactics

      Conversion optimization is the process of optimizing a website in order to increase the likelihood of capturing leads, conversions or customers. Specifically, we look at graphical CTAs, CTA placement, textual or content inbedded CTAs, and A/B testing. We also discuss the importance of developing problem solving and unique value propositions as the currency for the lead acquiring quid pro quo transaction.

      (Read Full Article)

      Mentions:   LinkedIn   Kuno Creative   Inbound Marketing

    11. Content Marketing Math – Which Organic Search Metrics Count?

      Explore Business 2 Community (Mar 22 2012)

      Content Marketing Math – Which Organic Search Metrics Count?

      It’s pretty easy to measure the success of one blog post, whitepaper, video, etc. Most people would look at metrics like visits, views, rankings, inbound links, conversions, so on and so forth. However, how do you measure the effectiveness of an entire content marketing campaign for SEO? How do you know whether the campaign is trending northward month over month?

      (Read Full Article)

      Mentions:   Google   Google Analytics   Content Marketing Institute

    12. 9 Inbound Marketing Lessons Learned through the Eyes of a Designer

      Explore Kuno Creative (Mar 8 2012)

      9 Inbound Marketing Lessons Learned through the Eyes of a Designer

      Graphic designers around the world are tasked with communicating non-designer’s ideas and concepts in an artistic and eye-appealing manner. These right-brained individuals make the art of inbound marketing look easy and spend much of their time making left-brained folks look good. Below is a mix of marketing graphics produced here in the Kuno labs by DanWalt and Jim and the inbound marketing takeaways for each.

      (Read Full Article)

      Mentions:   Google   SEO   Jay Baer

    13. The 14 C’s of Content Marketing

      Explore Kuno Creative (Feb 29 2012)

      The 14 C’s of Content Marketing

      Over the last few years content marketing has grown substantially. Companies are recognizing the power of telling a story, solving problems and entertaining on the web. In order to deploy content marketing successfully, consider these 14 C’s:

      (Read Full Article)

      Mentions:   SEO   Content Marketing Institute   Hubspot

    14. How to Look Successful in Social Media While Failing at the Same Time

      Explore Kuno Creative (Feb 21 2012)

      How to Look Successful in Social Media While Failing at the Same Time

      It’s a common misconception that just because someone is “popular” in social media they are successfully using it as a business development channel.  Being popular doesn’t equal social media marketing success.

      (Read Full Article)

      Mentions:   Facebook   Twitter   LinkedIn

    15. 6 Reasons Why You Have Twitter All Wrong

      Explore Kuno Creative (Feb 7 2012)

      6 Reasons Why You Have Twitter All Wrong

      If any company or brand is active in social media without a content marketing strategy leading the charge they are doomed to waste a lot of time and resources. The only exception to this is if the social media deployment is for customer service only. Otherwise, without consistently deployed content (which resides on the company or brand’s website or blog) to distribute on Twitter conversions, leads and customers will be slight.

      (Read Full Article)

      Mentions:   Content Marketing Institute   Twitter

    16. What Black Hat Content Marketing for SEO Looks Like

      Explore Kuno Creative (Jan 30 2012)

      What Black Hat Content Marketing for SEO Looks Like Over the years Kuno has published blog posts, guides and whitepapers documenting black hat inbound marketing tactics and why they should be avoided. One that we’ve failed to mention is called article spinning. This is a tactic by which the perpetrator attempts to take an already existing piece of content and rewrites it in a way to fool the search engines into thinking it is original content. This can be done manually or, in egregious cases, automated with software. (Read Full Article)

      Mentions:   SEO   Panda   Content Marketing Institute

    17. Debunking Inbound Marketing Groupthink with Multivariate Testing

      Explore Kuno Creative (Jan 24 2012)

      Debunking Inbound Marketing Groupthink with Multivariate Testing Multivariate and A/B testing has been around for many years. The process is straight forward – make two or more variations of a webpage and randomly rotate them to visitors over time. Through analytics tracking webmasters can be fairly certain as to which version of the page produces the most desirable outcome. (Read Full Article)

      Mentions:   Facebook   Hubspot   Inbound Marketing

    18. The 11 Personas of Inbound Marketing Deniers

      Explore Kuno Creative (Jan 19 2012)

      The 11 Personas of Inbound Marketing Deniers Over the years we've seen a plethora of objections, reasons why not and push back from people who generally don’t believe in the principals of inbound marketing. Many of these folks have unrealistic expectations and want cheap gimmicky tricks to rank them well in the search engines, produce leads and accelerate their brand. After some thought, it’s clear that most of them fall in one of the 11 personas below. (Read Full Article)

      Mentions:   Google   India   Inbound Marketing

    19. Research: Organic B2B Social Media Conversion Rates Revealed

      Explore Kuno Creative (Jan 11 2012)

      Research: Organic B2B Social Media Conversion Rates Revealed Kuno recently dug through 26 months of analytics, chopped them up, diced them, examined every possible angle and generally ran them through the ringer in order to identify and discover missed opportunities, what worked and what didn’t. This post takes a hard look at conversion rates and traffic over the aforementioned time period for social media. (Read Full Article)

      Mentions:   Facebook   YouTube   Twitter

    20. Search Engine Optimization is not Dying – Merely Morphing

      Explore Kuno Creative (Jan 5 2012)

      Search Engine Optimization is not Dying – Merely Morphing It’s no longer good enough to sculpt web pages with keywords, manually build backlinks, deploy SEO programming techniques and audit all competitors for SEO in order to drive organic traffic to a website. It now requires lots of quality fresh content (content marketing), brand engagement in social media (social media marketing) and a much more gracile technical SEO deployment. (Read Full Article)

      Mentions:   Google   SEO   New York

    21. Is it Time to Stop Worrying About Google Keyword Search?

      Explore Kuno Creative (Jan 2 2012)

      Is it Time to Stop Worrying About Google Keyword Search? In October 2011 Google announced that, in effect, it would stop delivering information on keyword searches from users who were logged into their Google accounts. The bottom line is that marketers using SEO tools (even Google Analytics) to analyze organic search results can no longer see which keywords were used for a website visit or lead by a logged-in Google user. It's definitely time to stop obsessing about keyword search and click-throughs from the SERP results. Longer term, for the inbound marketing success of your Web presence you should focus on creating original, interesting, relevant content. (Read Full Article)

      Mentions:   Google   SEO   Matt Cutts

    22. 12 Steps to Audit Your Competitor's SEO

      Explore Kuno Creative (Dec 29 2011)

      12 Steps to Audit Your Competitor's SEO There are over 200 attributes Google looks at in their search algorithm when determining where a website should rank. Many of them are known while others remain mysterious. Additionally, the weight assigned to the attributes in the algorithm and the relationships they have with each other are estimates. Couple that with the fact that the algorithm itself constantly changes and you potentially have a daunting task in auditing competitors’ websites for SEO. (Read Full Article)

      Mentions:   Google   SEO   Firefox

    23. 2012 Will Divide SEO Practitioners Into Two Camps

      Explore Kuno Creative (Dec 26 2011)

      2012 Will Divide SEO Practitioners Into Two Camps This year ushered in perhaps some of the biggest and most important changes to search engines that will segment SEO professionals right down the middle. This isn't about the old white hat versus black hat division either. This post will fundamentally redefine what a 2012 SEO professional should look like while identifying the cause of the division. (Read Full Article)

      Mentions:   Google   SEO   Google Plus

    24. Establishing Google & Bing Click-Through Rates — 8 SEO Take-a-ways

      Explore Kuno Creative (Dec 19 2011)

      Establishing Google & Bing Click-Through Rates — 8 SEO Take-a-ways This fall, Slingshot SEO published A Tale of Two Studies, Establishing Google & Bing Click-Through Rates. The study analyzed the user behavior of more than 170,000 visitors across 624 non-branded keywords. The keywords came from a sample set of over 10,000 keywords and were chosen based on strict criteria and a stable ranking over time. In addition, keywords were derived from over 200 major retailers and enterprise customers. (Read Full Article)

      Mentions:   Google   SEO   Bing

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