How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People

9 Ways to Maximize AuthorRank – Focus on People, Not Metrics

Infographic: Are You in the 62%?

7 Reasons Content Marketing is Better Than Link Building

Articles from Kevin Gibbons

1. Infographic: Are You in the 62%? Explore blueglass.com (Nov 21 2012) Content Marketing , Techniques , Trends Following our big announcement on Thursday, I presented at the BlueGlass London Party on The State of Content Marketing in the UK. This looked a number of very interesting stats on the UK market, based upon Econsultancy’s content marketing survey report. As I explained in my presentation, the UK are still getting to grips with the term ‘content marketing’ in a lot of ways. (Read Full Article)

   Comment Mentions:   London   Content Marketing   eConsultancy

2. 9 Ways to Maximize AuthorRank – Focus on People, Not Metrics Explore Search Engine Watch (Oct 15 2012) Content Marketing , Social Marketing , Tips Both content marketing and authorship are extremely important. But one thing that is commonly overlooked in content marketing - and search in general: the importance of people. Why are people so important? That sounds like such a stupid question – but it really is a big opportunity! SEO, and link building in particular, has evolved. It’s no longer a case of finding a list of directories, articles, blogs, and forums you can submit to. (Read Full Article)

   Comment Mentions:   Chicago   Google   London

3. How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People Explore Search Engine Watch (Jul 20 2012) Video Marketing , Techniques , Tips For anyone who's been involved in sales and pitching processes, you'll appreciate how much work it can take to win new customers. Not to mention the advertising and marketing that goes behind it to get into that position in the first place. There’s no way you can compete with the budgets required at that level. This year's great example of video marketing is Dollar Shave Club. (Read Full Article)

   Comment Mentions:   SEO   Seth Godin   Facebook

4. 7 Reasons Content Marketing is Better Than Link Building Explore Visibli Social Analytics (May 27 2012) Content Marketing , Search Marketing , Tips , Trends Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers. Here are seven reasons why. (Read Full Article)

   Comment Mentions:   Google   SEO   Google Panda

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