5 Things You May Be Doing Completely Wrong on LinkedIn

Why Are We Putting So Much Weight On Open Rates?

The Most Popular Phrase in Marketing

13 Ways To Promote One Whitepaper

Mobile Marketing Is Giving Me That Déjà vu Feeling

I’m Confused. Should We Be Targeting On A Personalized Level or Generically?

Silos Are For Farmers

What Motivates You?

Is Content Marketing and Paid Media an ‘Either/Or’ Conversation?

Just Saying ‘No’ and Still Preserve the Relationship

Articles from Christina Pappas

1. Marketers Need More Options Than ‘A’ and ‘B’ Explore The Content Cocktail (Apr 11 2013) Content Marketing , Search Marketing , Techniques , Tips I was just reading on Seth Godin’s blog this short post on ‘Degrees of freedom‘. The line that caught me was this idea that marketing has more freedom than any other function within an organization. We are successful only when we understand and embrace this to have an impact. The ‘options’ for marketers, as Seth states, should never be constricted to just A and B. (Read Full Article)

   Comment Mentions:   Seth Godin   Christina Pappas

2. Just Saying ‘No’ and Still Preserve the Relationship Explore The Content Cocktail (Sep 10 2012) Content Marketing , Sales Enablement , Tips I’m in a snag at the moment. A professional ‘link’ I have (I call her that because our primary connection is via LinkedIn) reached out to me to see if I would be interested in consulting her company on a go-to-market strategy. Now the primary reason you may think I have a snag is because I am presently employed and this may cause all types of non-compete trouble – not so. (Read Full Article)

   Comment Mentions:   LinkedIn   Christina Pappas

3. Silos Are For Farmers Explore The Content Cocktail (Jul 25 2012) Corporate Communications , Techniques I just finished reading ‘Marketing in the Round’ by Gini Dietrich & Geoff Livingston and I just want to say first and foremost that this book was really a pleasure to read. It flowed seamlessly and I didn’t feel like I was reading a ‘business book’. (Read Full Article)

   Comment Mentions:   Mexico   Gini Dietrich   Christina Pappas

4. The Most Popular Phrase in Marketing Explore The Content Cocktail (Jun 25 2012) Content Marketing , Corporate Communications , Sales Enablement , Search Marketing , Techniques , Trends Wait for it, wait for it. You ready? It depends. That’s it. The most popular phrase in marketing is ‘it depends’. When and where do we not see this phrase being used? Yes, I get it and I know why we say it but can’t we be a little bit more concrete than this? It all just seems a little fluffy for me. Anyone else? (Read Full Article)

   Comment Mentions:   WordPress   Facebook   Twitter

5. Is Content Marketing and Paid Media an ‘Either/Or’ Conversation? Explore The Content Cocktail (Jun 4 2012) Content Marketing , Search Marketing , Techniques , Trends I feel the need to blog about this because I have been hearing some scary things from peers in the industry who may have misinterpreted or understood things incorrectly. Content marketing and paid media is NOT an either/or conversation. You cannot generate leads and survive 100% off of content marketing  nor can you create an awesome paid media campaign without it. (Read Full Article)

   Comment Mentions:   Content Marketing   Christina Pappas

6. What Motivates You? Explore The Content Cocktail (Jun 3 2012) Content Marketing , Social Marketing , Techniques , Tips I struggle sometimes, and I know by the amount of posts on the topic of ”what do I write when I don't have anything to blog about’, you do too. I struggle with writing here on this blog. I struggle to get off my couch and do something. I struggle to read the book I promised myself I would or pick up the blender I wanted so bad just yesterday. What motivates you and how do you motivate others? (Read Full Article)

   Comment Mentions:   Gary Vaynerchuk   Christina Pappas   Robert Dempsey

7. Why Are We Putting So Much Weight On Open Rates? Explore The Content Cocktail (May 9 2012) Content Marketing , Tips I totally get it. Open rates are important. I look at them as well but it’s typically not the first thing I look at. If I have an open rate of 25%, I don’t woop it up exclaiming to the team that we have success. No way. Why? Because it doesn’t matter if every single person opened my email if nobody took the action I wanted them to take. Think I look at click-throughs? Think again. What I look at is the actual return as in the conversions. (Read Full Article)

   Comment Mentions:   Forrester Research   Pinterest   Christina Pappas

8. 13 Ways To Promote One Whitepaper Explore The Content Cocktail (Apr 8 2012) Content Marketing , Techniques As an Inbound Marketer, whitepapers are something I use constantly to drive prospects to my company. While I am not the one that is necessarily writing them, I work closely with the team to consider concepts and topics that may be of interest and then build a strategy on how to get the paper into the hands of the people we think would get the most use out of it. (Read Full Article)

   Comment Mentions:   YouTube   Twitter   LinkedIn

9. Mobile Marketing Is Giving Me That Déjà vu Feeling Explore The Content Cocktail (Apr 1 2012) Mobile Content , Social Marketing , Trends Think back to about 5 years ago or so when we first started getting excited about LinkedIn and the potential to generate revenue from participating in social networks. I’m speaking for myself (but many of you may have felt the same) when I say that I had no idea that my participation would pay off in the ways in which it did. (Read Full Article)

   Comment Mentions:   Google   Google Analytics   Facebook

10. I’m Confused. Should We Be Targeting On A Personalized Level or Generically? Explore The Content Cocktail (Feb 15 2012) Content Marketing , Trends As marketers we strive to personalize our communications.  But why are we doing this and going through the effort when people don’t want it (for the most part)? Are we limiting our reach when we silo too much? Or are we reaching that exact, niche group we intend to? (Read Full Article)

    Comment Mentions:   Google   YouTube   Google Plus

11. 5 Things You May Be Doing Completely Wrong on LinkedIn Explore The Content Cocktail (Feb 13 2012) Social Marketing , Tips how are you using this professional social network to share and promote your content and, more important, yourself as a professional? And are you ‘doing it’ right? Whether you are participating for lead generation, thought leadership or personal banding and development, the rules are a bit different.  Here are 5 of my biggest LinkedIn pet peeves based on actual events witnessed by myself and a myriad of unfortunate others that I sincerely hope will cease and desist. (Read Full Article)

    Comment Mentions:   Australia   Facebook   Twitter

1-11 of 11