There’s a concept used by engineers to choose project completion biases which involves three things: Good, Fast and Cheap. The idea is that one tends to choose two out of the three qualities to determine a course of action, possibly at the expense of the third. For example, projects can be done fast at a low cost, but quality might suffer – or it could be done well and cheap, but it will take more time.  Now, did you also know there is a triangle concept for effective content that can be applied to landing pages?