1. Sponsor


  3. Categories

      Applications: Content Marketing, Corporate Communications, Learning, Mobile Content, Sales Enablement, Search Marketing, Social Marketing, Video Marketing
      Content Type: e-commerce, Techniques, Technologies, Tips, Tools, Trends

  4. Topics Mentioned


  5. Authors


  1. Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics

    The @KISSmetrics Marketing Blog (Jan 12 2012) Content Marketing , Search Marketing , Tools

    1. Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics What’s the point of measuring and improving metrics like pageviews when they don’t even impact your bottom line? You see, those metrics are called vanity metrics, because they simply give you a brief, warm-and-fuzzy feeling. However, the sobering reality is that vanity metrics aren’t important to your business. Instead of wasting your time tracking vanity metrics like pageviews, consider tracking these 5 customer metrics. (Read Full Article)

      Bookmark or Share this article