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  1. A Tested Social Media Success Formula: Talk as Yourself, Not about Yourself

    copyblogger (Jan 9 2012)

    1. A Tested Social Media Success Formula: Talk as Yourself, Not about Yourself Over the past few years, I’ve conducted a number of focus groups on subjects ranging from email marketing to blogging. When I ask participants why they’ve chosen to receive emails from a particular source, read a specific blogger, or follow a certain Twitter user, they give me a variation on the same answer: “Because I like their unique point of view.” Readers will only listen to you if you’re giving them something they can’t find anywhere else. (Read Full Article)

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