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      Applications: Content Marketing, Corporate Communications, Learning, Mobile Content, Sales Enablement, Search Marketing, Social Marketing, Video Marketing
      Content Type: Techniques, Technologies, Tips, Tools, Trends

  4. Quotes

    1. “ All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core. ”
      By Jonathan Mildenhall

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  1. "Content 2020": Coca-Cola Bets the Farm on Content Marketing

    Content Marketing Revolution Blog (Jan 3 2012) Content Marketing , Trends

    1. "Content 2020": Coca-Cola Bets the Farm on Content Marketing Coca-Cola’s marketing mission statement is Content 2020, a content marketing brainchild of Coca-Cola’s Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence, who recently stated that: “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.” I encourage all marketing professionals (both client and agency side) to set aside 20 minutes to review these two short videos. It’s that important. (Read Full Article)

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