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TV Isn't Dead or Dying, And It Doesn't Need To Be Saved
Dan Rayburn (Jun 11 2012) Content Marketing , Video Marketing , Techniques , Technologies , Trends
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It seems a week can't go by without my RSS feed being full of articles talking to the demise of the TV medium and its business model. This in the face of record profits by operators like Comcast, reports from cable operators of no subscriber losses of any significance and MSO's seeing their average revenue per user (ARPU) growing every few quarters.
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