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How to reach B2B Executives? Get mobile!
Digital Marketing One (May 31 2012) Mobile Content , Techniques , Trends
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New studies of Google and Compete found out that that 28% of US B2B C-level executives used mobile devices to research business purchases. By the growing use and demand of mobile apps companies also become more dependent of them. Popular services like Facebook, LinkedIn, Twitter, Yelp, Foursquare, Groupon and other are using apps to stay in touch with their audience.
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