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  1. Research: Content Marketing Grows Up -- Four Stumbling Blocks

    Heidi Cohen (Feb 22 2012)

    1. Research: Content Marketing Grows Up -- Four Stumbling Blocks

      Content marketing is a pull strategy that draws customers in as marketers move from short advertising messages to longer narratives. In Altimeter’s latest research report by  Rebecca Lieb, author of Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media, content marketing is defined as “a term that refers to the creation and sharing of content for marketing purposes. On the path to becoming a publisher, content marketing organizations, even those determined to change, face the following four stumbling blocks according to Lieb. Here they are along with my actionable content marketing ...

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