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  1. Recent Articles

    1. Marketing in 2014: Crisis or Breakthrough?

      Explore ClickZ (Nov 21 2014)

      Marketing in 2014: Crisis or Breakthrough?

      This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation?

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      Comment Mentions:   America   Huffington Post   Columbia University

    2. Use Twitter To Supercharge Your Holiday Sales

      Explore Heidi Cohen (Nov 21 2014)

      Use Twitter To Supercharge Your Holiday Sales

      Is Twitter integrated into your 2014 holiday marketing plans? If not, there’s still time to get the most out of this real time social media platform even though Black Friday’s just around the corner.

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      Comment Mentions:   Heidi Cohen   Facebook   YouTube

    3. The Good, Bad, and the Ugly of Email Marketing

      Explore CustomerThink (Nov 20 2014)

      The Good, Bad, and the Ugly of Email Marketing

      Never before has communicating thoughts and ideas been easier. As a result of this however, it would seem that people have shorter attention spans. When it comes to getting your message across then, you will need every advantage possible to reach your target audience and have them take your message seriously.

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      Comment Mentions:   Email Marketing

    4. 7 Tips to Kick Start a Video Campaign

      Explore Business 2 Community (Nov 20 2014)

      7 Tips to Kick Start a Video Campaign

      Setting up a video campaign doesn’t have to be difficult. In fact, it’s not so different from creating any other marketing plan – except, you know, a lot cooler. Just answer these seven questions to create a well-defined strategy and ensure that your video marketing investment doesn’t go to waste.

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      Comment Mentions:   Google Analytics   Facebook   YouTube

    5. 3 Marketing Tactics You Need for 2015

      Explore curata.com (Nov 20 2014)

      3 Marketing Tactics You Need for 2015

      As the end of the year approaches, it’s time for marketers to establish 2015 goals and objectives. The marketing space is changing so it is important that we change with it. Below I have outlined three tactics I see becoming popular marketing trends in the coming year.

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    6. Article: Is Twitter Driving Your Holiday Sales?

      Explore Market research & statistics (Nov 19 2014)

      Article: Is Twitter Driving Your Holiday Sales?

      Retailers hoping to find their next best lead for the holiday season might want to consider Twitter, if they haven't already. Data from a study DB5 conducted on Twitter's behalf unveiled the ways in which Twitter influences its users to purchase gifts over the holiday season.

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      Comment Mentions:   Google   Facebook   Twitter

    7. Why Customers Represent Your Best Video Marketing Strategy

      Explore Business 2 Community (Nov 19 2014)

      Why Customers Represent Your Best Video Marketing Strategy

      Today’s social drenched markets are not easy to navigate, especially for under $10M brands with minimal staffing, technical expertise and time. I see an endless deluge of marketers waxing poetically about the billion dollar upside using video as an example. There is nothing further from the truth than that statement.

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      Comment Mentions:   Google   Google Analytics   Facebook

    8. The Fundamentals of How Colors Influence Buying Decisions

      Explore The @KISSmetrics Marketing Blog (Nov 19 2014)

      The Fundamentals of How Colors Influence Buying Decisions

      One study showed that 62-90% of snap judgments made about products are based on color alone. These same color influences also have an impact on the web, even when you’re not shopping. With almost every website you visit (there are some rare exceptions) you see an array of colors. How these colors affect us and our purchasing decisions is the subject of this post and a recent Neil Patel webinar.

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      Comment Mentions:   Webinars

    9. Marketers ‘completely crazy’ for looking to web traffic as content marketing success metric

      Explore mumbrella.com.au (Nov 19 2014)

      Marketers ‘completely crazy’ for looking to web traffic as content marketing success metric

      Australia’s marketers have been labelled “completely crazy” by the founder of the Content Marketing Institute (CMI) after a study found that website traffic remained their key measurement of a successful content marketing strategy. Joe Pulizzi said the measurement was “meaningless” and underlined the immaturity of content marketing.

      (Read Full Article)

      Comment Mentions:   Australia   Joe Pulizzi   CMI