1. Sponsor


  2. Content Rich: The Blog

  1. Recent Articles

    1. Vine: A Great Teaching Tool for Brands

      Explore Sparksheet (Jun 14 2013)

      Vine: A Great Teaching Tool for Brands

      There’s been a lot of talk about Vine lately, but why should marketers care about Twitter’s video sharing app? We look at how brands from Oreo to Etsy are using Vine to educate customers.

      (Read Full Article)

      Comment Mentions:   HBO   Twitter   Etsy

    2. A Strategic Map for Better Use of Content Marketing Technologies

      Explore Content Marketing Institute (Jun 14 2013)

      A Strategic Map for Better Use of Content Marketing Technologies

      The list of technologies and tools designed to facilitate some part of the content marketing process continues to grow and adapt. Check out our strategic mapping to see how these marketing software solutions line up with the four major components of a successful content marketing approach. And how some of them can also fill the gaps in between the components.

      (Read Full Article)

      Comment Mentions:   Google   Adobe   Google Analytics

    3. 3 Facebook Hashtag Marketing Tips

      Explore Jeff Korhan (Jun 13 2013)

      3 Facebook Hashtag Marketing Tips

      f you happen to be using Facebook for outreach and marketing, the new hashtag feature will extend your reach dramatically. This will create both risks and rewards, so you will want to choose your hashtags with care. 

      (Read Full Article)

      Comment Mentions:   Facebook   Twitter   Jeff Korhan

    4. The Non-Tech Guide to Content Marketing ROI

      Explore Business 2 Community (Jun 13 2013)

      The Non-Tech Guide to Content Marketing ROI

      Without hard facts – dollars earned per dollar spent – your “successful” content marketing isn’t going to be “successful” for much longer. But isn’t measuring the ROI of your content marketing supposed to be impossible? Don’t you have to hire a really expensive analytics firm to get answers? No and no.

      (Read Full Article)

      Comment Mentions:   Google   Jay Baer   Google Analytics

    5. Twitter Starts Rolling Out Tweet Performance Analytics to More Users

      Explore Hubspot Blog (Jun 13 2013)

      Twitter Starts Rolling Out Tweet Performance Analytics to More Users

      Although there's been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature. Ready for it? Get excited ...Tweet Performance Analytics!

      (Read Full Article)

      Comment Mentions:   Twitter   Hubspot   The Next Web

    6. Don’t worry about the rise of mobile Seo – desktop still matters

      Explore brafton.com (Jun 13 2013)

      Don’t worry about the rise of mobile Seo – desktop still matters

      Mobile devices are fracturing the search landscape and changing internet users’ behaviors, but a recent Harris Interactive study proves they aren’t necessarily replacing desktops.

      (Read Full Article)

      Comment Mentions:   SEO   comScore   Harris Interactive

    7. The 10-Step Road Map To Promoting Webinars

      Explore Duct Tape Marketing (Jun 13 2013)

      The 10-Step Road Map To Promoting Webinars

      When it comes to content marketing, nothing is better than a good webinar. But creating webinars is just one part of the equation. Promoting them is equally important too to maximize so here is a comprehensive 10-step roadmap for you to effectively promote your webinars.

      (Read Full Article)

      Comment Mentions:   Content Marketing   SMS   Barack Obama

    8. Content Curation for Lead Nurturing

      Explore Business 2 Community (Jun 13 2013)

      Content Curation for Lead Nurturing

      By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads.

      (Read Full Article)

      Comment Mentions:   Content Marketing   David Brooks   eMarketer

    9. Is Content Marketing Replacing SEO?

      Explore Business 2 Community (Jun 13 2013)

      Is Content Marketing Replacing SEO?

      Is Content Marketing Replacing SEO? I’ve seen some version of this question in blog posts and on social channels quite a bit lately. So, what’s the answer? I submit the answer is a solid “No! But…”

      (Read Full Article)

      Comment Mentions:   Google   SEO   Wikipedia