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  1. Recent Articles

    1. Why SMBs Can Win At SEO

      Explore Brick Marketing Blog (6 hours, 59 min ago)

      Why SMBs Can Win At SEO

      Small to medium sized business owners tend to think that they might be at a disadvantage when it comes to SEO. They have less resources than their enterprise counterparts and think that it’s the money that matters the most. The more money you have, the more you can “throw at” SEO and quickly see organic search traffic increase, right? Wrong.

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      Comment Mentions:   PPC

    2. 12 Lessons From LinkedIn's Largest Content Marketing Group

      Explore Business 2 Community (Jul 23 2014)

      12 Lessons From LinkedIn's Largest Content Marketing Group

      Recently the Content Marketing Academy LinkedIn Group turned 1 year old. In that time, the group has not only become the largest content marketing group on LinkedIn (13,000 members and counting), but it’s among the most active of any group on LinkedIn, garnering praise from group members, marketing influencers, and even from LinkedIn team members along the way. The success of the group didn’t happen overnight, however. So in celebration of the group’s first birthday, here are 12 lessons we’ve learned in 12 months, and how they apply to marketers everywhere.

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      Comment Mentions:   Content Marketing Institute   LinkedIn

    3. 7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month

      Explore QuickSprout Blog (Jul 23 2014)

      7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month

      During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now? We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some of the traffic drop is intentional, but some of it isn’t. Here is what I learned from a 29% traffic drop.

      (Read Full Article)

      Comment Mentions:   Google   Microsoft   Panda

    4. True Facebook Promotion is No Longer Free

      Explore Brick Marketing Blog (Jul 23 2014)

      True Facebook Promotion is No Longer Free

      The thing is, somewhere along the way Facebook realized that they needed to do more to monetize the site. They were smart enough not to ask members to start paying to use the site. That would have led to a quick demise. Instead, they set their site on the businesses that had been benefiting from their free services for so long.

      (Read Full Article)

      Comment Mentions:   Facebook   Target Stores

    5. How to Optimize Your Content Strategy With Social Listening

      Explore Search Engine Watch (Jul 23 2014)

      How to Optimize Your Content Strategy With Social Listening

      If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here's how social listening can help you optimize your content strategy.

      (Read Full Article)

      Comment Mentions:   Facebook   Twitter   Instagram

    6. 3 Steps for Getting Your Brand on the Back-to-School Shopping List

      Explore Social Media Strategy (Jul 23 2014)

      3 Steps for Getting Your Brand on the Back-to-School Shopping List

      For big players and up-and-coming brands alike, it doesn’t matter how creative your advertising is. If you don’t take the time to tailor your message to the right consumer, it will get lost in the noise. To get on this year’s lucrative back-to-school shopping list, you need to tap into the power of flawlessly targeted social media campaigns and customer-specific messaging. Here are three simple steps to ensure you’re reaching your target customer in the right way:

      (Read Full Article)

      Comment Mentions:   Facebook   YouTube   Twitter

    7. Five Data Driven Alarm Signals for SEO and How to Respond

      Explore The @KISSmetrics Marketing Blog (Jul 22 2014)

      Five Data Driven Alarm Signals for SEO and How to Respond

      In this article, I share with you four of these data-driven alarm signals. I want to you to know exactly what metrics to watch, how to find out if you’re in danger, and what you should do about it.

      (Read Full Article)

      Comment Mentions:   Google   SEO   Google Webmaster Tools

    8. 8 Things Content Marketers Can Learn From Poker Players

      Explore Business 2 Community (Jul 22 2014)

      8 Things Content Marketers Can Learn From Poker Players

      What could we learn from poker players? How could exploring the way professional gamblers think about data, strategy or opponents shed new light on our own work? Here are eight suggestions.

      (Read Full Article)

      Comment Mentions:   Google   Content Marketing Institute   Massachusetts Institute of Technology

    9. Getting Your Content Calendar Ready for 2015

      Explore Brick Marketing Blog (Jul 22 2014)

      Getting Your Content Calendar Ready for 2015

      2015? But it’s only July 2014! Why on Earth would I think about 2015 at this point? Well, in the world of SEO the content you publish today doesn’t help you organically today, although it can certainly bring in tons of social traffic right away. The organic benefits come much further down the road, so the content you created this year for Mother’s Day is more than likely going to send you organic traffic NEXT year.

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      Comment Mentions:   Google   New York   Search Engine Land