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Content Rich: The Blog
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It's About The Magic: Seven Reasons Why Live Video Streaming is Alive And Well
Explore Content Rich: The Blog (May 17 2012)
by Tom Bishop
It's Wednesday evening, and I'm watching the skyline of New York City fade into the distance on the way back from Streaming Media East. To be honest, I've never experienced a conference or trade show that was quite so busy. I had practically no time to check email or goof off on Twitter. I mostly talked to people about streaming video, and it's clear that live streaming on the Internet is only going to get bigger.
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Mentions: New York KnowledgeVision Twitter
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Don't Deliver Drivel: Six Tips for Raising Content Quality
Explore Content Rich: The Blog (May 11 2012)
by Tom Bishop
Lead generation is kind of a social contract. You deliver free material for an audience, and they give you contact info. This is the huge hidden danger with content marketing. You’re torn between quality vs. quantity leads, and there’s a constant need to feed the beast. A lot of content marketers are very good at filling the trough, but one of their top concerns is raising content quality.
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Mentions: Google Content Marketing Google Penguin
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Millennials: 5 Social Media & Digital Marketing Insights
Explore Heidi Cohen (May 18 2012)
Millennials, defined as those people born between 1980 and 2001, are emerging as a distinct generation from their boomer parents. Growing up in as digital natives, their online behavior has significant marketing implications, especially for digital and social media. Here are five dominant trends for marketers who want to reach millennials.
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Mentions: Heidi Cohen Facebook Bazaarvoice
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Content Marketing - Are You Building a Reputation within Social Media?
Explore Social Media Today (May 18 2012)
To figure out what kind of content is the right content for you and your business, you have to be clear about what you want to achieve. There is a difference between attracting the largest quantity of readers for a blog article and inspiring a dialogue. There is also a difference between merely selling a product and building lasting relationships with your audience.
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Content trends: six things everyone’s talking about
Explore Econsultancy (May 18 2012)
We're nearly halfway through 2012 and there are some clear content trends emerging. COPE, as in Create Once Publish Everywhere. Originally this phrase was simply a sell for clever publishing software. It’s now become shorthand for planning and creating content that can be published and re-used across many platforms. Here are the top six hot issues we’re discussing with content owners.
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Mentions: SEO Google Panda Jakob Nielsen
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SEO Content Marketing: 4 Ways to Generate Potential Customers
Explore lifehack.org (May 18 2012)
The Internet has made it exceptionally easy to reach a wider audience. But until you reach out to them with valuable content, they can’t reach out with their money. I want to share 4 exceptional ways to generate potential customers and market your products and expertise professionally with SEO content marketing.
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Mentions: Google SEO Content Marketing
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Landing Page Wireframe: Why focusing on ‘one variable at a time’ doesn’t work
Explore MarketingExperiments (May 18 2012)
Testing one variable at a time isn't always the best approach to getting results. While the goal of a test is to get a learning, there is one way to get a learning and change more than one variable on your landing page at a time. The elements are not necessarily related to individual headlines, buttons and layouts. Part of our jobs as evidence-based marketers is to name the variables in the mind of the customer.
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Mentions: MarketingExperiments Jerry Everett
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4 Steps to Cultivating Online Trust
Explore Mashable (May 17 2012)
You’ve likely heard that the secret to building relationships with your customers is to “be everywhere your customers are.” As a result, you’ve probably signed up for a dozen social networks hoping that just showing up will turn out to be enough. When you respond to your customers in the right way, you build a real, long-term relationship. Here’s what you need to consider.
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Social Media: Step One in Your Marketing Plan
Explore Gulfport, FL Patch (May 17 2012)
Last week we covered the basic tools for launching your first online marketing campaign. Now we will lay out an action plan for implementing those tools to successfully promote your brand online and grow your customer base. Here is the first in a series of practical, real-world tips. What is the first step?
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Mentions: Email Marketing Facebook YouTube
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Content marketing has key role for GE
Explore warc.com (May 17 2012)
General Electric is making greater use of content marketing, leveraging the opportunities provided by digital media to build awareness and directly connect with consumers. Katrina Craigwell, GE's digital marketing manager, told Forbes that identifying the right material and distribution platforms, alongside balancing earned, shared, owned and paid media, was vital.
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Mentions: New York Content Marketing Instagram
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Social Pros 16 – Jay and Eric Strike Back
Explore Social Media Strategy (May 18 2012)
This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week (this week: social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts.
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How to Build Your Creative Confidence
Explore conversationagent.com (May 17 2012)
A couple of years ago I talked to a recruiter who was seeking connections to talented candidates on behalf of her client, IDEO. My first reaction was, wow, I would love to work there. IDEO is the place where some of the creative professionals I have been following for quite some time have found a home. Working with positive, "can do" people does reinforce our sense of possibility.
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How Often Should I Check Analytics?
Explore Brick Marketing Blog (May 17 2012)
Every business today should have a website, but just setting up a website really isn’t good enough. If you’re going to invest in website design and hosting, it’s important to monitor the success of the website in order to look for ways to improve it. That’s why it’s necessary to set up a Google Analytics account.
(Read Full Article)Comment Mentions: SEO Google Analytics Brick Marketing
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Many Platforms, One Voice: How to Maintain a Consistent Social Media Persona
Explore Content Marketing Institute (May 17 2012)
Whether you're marketing yourself or your company, your audience gets to know your personal brand, or personality. Whatever our objectives are for marketing ourselves, our personal brand can help us familiarize our target audience with the facets of our character that make us an appealing investment.Here are some key ways you can maintain a consistent social media persona, no matter what the forum.
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3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks
Explore copyblogger (May 17 2012)
Attention Bloggers: I’ve seen the future, and you’re missing it. Oh sure, we bloggers think we’re the most up-to-date, leading-edge, tech-savvy people on the planet. But one of the biggest changes in the long history of content creation is taking place right under your feet, and I’m afraid it may be passing you by.
(Read Full Article)Comment Mentions: New York Amazon.com Seth Godin
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Infographic: Generating ideas of content types to engage
Explore Digital marketing strategy advice (May 17 2012)
We’ve had this graphic on a Post-It note in our office for months; it’s a natural follow-on from our inbound marketing funnel infographic. We created it to help your own brainstorming on content ideas to engage customers and encourage sharing. Our matrix is structured to help think through the dimensions of different content content based on how your audience might think and what you’re trying to achieve as a business.
(Read Full Article)Comment Mentions: SEO Eloqua Inbound Marketing
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Google’s Knowledge Graph: Search Just Got 1,000 Times Smarter
Explore Mashable (May 17 2012)
The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may never be the same again. Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry.
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Music and film magazines top Twitter engagement chart
Explore wallblog.co.uk (May 17 2012)
The growth of social media is by now well known and well documented. But publishers and broadcasters are also increasingly interested in building a social media presence. Twitter seems to provide new opportunities to create deeper levels of engagement and loyalty. We took a look at a number of different titles across four categories to see what they were doing on Twitter and how their audiences were reacting.
(Read Full Article)Comment Mentions: London Twitter Marie Claire
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Five Tactics to Avoid Survey Fatigue
Explore Customer Strategy (May 16 2012)
Organizations want to know what their customers think about them and what they can do to improve their customers' experience. This is even more important in a competitive environment and in the age of social media where customers are very quick to share their opinions. It's becoming easier for organizations to reach out to them and ask what they think.
(Read Full Article)Comment Mentions: Dominos Pizza Mindshare Technologies Erich Dietz
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