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  2. Categories

      Applications: Content Marketing, Corporate Communications, Learning, Mobile Content, Sales Enablement, Search Marketing, Social Marketing, Video Marketing
      Content Type: e-commerce, Techniques, Technologies, Tips, Tools, Trends

  4. Content Rich: The Blog

    1. Spotlight on Content Marketing: Top 20 Articles of May 2013

      Explore Content Rich: The Blog (Jun 4 2013) Content Marketing , Search Marketing , Video Marketing , Techniques , Tips , Trends
      by Samantha Kiley

      Spotlight on Content Marketing: Top 20 Articles of May 2013

      As we welcome in a new month, let’s take some time to look back at some important changes in May that have affected content marketing strategies. There was Google I/O, changes to Google’s search algorithm, and the increased focus on apps like Vine. To be proactive about these changes in content marketing, I’ve decided to share 20 great articles from last month.

      (Read Full Article)

      Mentions:   Google   Heidi Cohen   Facebook

    2. Learning in a Global Business: How Waters Corporation Uses Online Presentations

      Explore Content Rich: The Blog (May 21 2013) Content Marketing , Learning , Sales Enablement , Video Marketing , Techniques , Tips
      by Tom Bishop

      Learning in a Global Business: How Waters Corporation Uses Online Presentations

      Brian SanSouci is Senior Technical Writer at Waters, and he is responsible for making sure that new products and features are well-known across the company. Recently, I talked with Brian about how he uses KnowledgeVision to support learning programs for their field and in-house personnel. Here are some highlights and lessons.

      (Read Full Article)

      Mentions:   KnowledgeVision

    3. See all Content Rich: The Blog articles >>

  5. Most Popular Articles

    View article Content We Love: 2012 in Press Releases

    View article Using Rich Media Content To Drive Leads | B2B Marketing Forum

    View article An Online University Reinvents What Learning Online Can Be

    View article Research: B2B Marketers Increasing Investments in Online Video

    View article The Apple v. Samsung Decision: What it Means for Mobile Content

    View article Better Content Marketing: The 5-Part Recipe For Getting More Eyeballs

    View article Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study

    View article The 5 Most Persuasive Words in the English Language

    View article How Long Should You Make Your Online Videos?

    View article Free eBook: “The Practitioner’s Guide to Social Influencer Engagement"

  6. Tools in the News

    (1175 articles) Content Marketing

    (1091 articles) Facebook

    (962 articles) Twitter

    (460 articles) YouTube

    (338 articles) Google Plus

    (318 articles) Pinterest

    (284 articles) SEO

    (185 articles) Blogging

    (159 articles) Webinars

    (151 articles) eBooks

    (131 articles) Instagram

    (107 articles) WordPress

    (101 articles) iPad

    (101 articles) Buyer personas

    (98 articles) Android

    (95 articles) Infographics

    (92 articles) B2B Marketing

    (91 articles) Inbound Marketing

    (89 articles) Google Analytics

    (85 articles) PPC

  7. Organizations in the News

    (917 articles) Google

    (442 articles) LinkedIn

    (222 articles) Focus

    (159 articles) Target Stores

    (153 articles) eMarketer

    (131 articles) Content Marketing Institute

    (121 articles) Apple

    (102 articles) Hubspot

    (83 articles) CMI

    (74 articles) Coursera

    (65 articles) comScore

    (65 articles) Microsoft

    (62 articles) Stanford University

    (58 articles) Mashable

    (58 articles) New York Times

  8. People in the News

    (77 articles) Heidi Cohen

    (56 articles) Joe Pulizzi

    (35 articles) Lee Odden

    (32 articles) Jay Baer

    (29 articles) Matt Cutts

    (28 articles) Ann Handley

    (22 articles) Marcus Sheridan

    (22 articles) Jeff Korhan

    (21 articles) Michael Brenner

    (20 articles) Flint McGlaughlin

    (19 articles) Seth Godin

    (17 articles) Jeff Bullas

    (17 articles) Nick Stamoulis

    (17 articles) The Guardian

    (16 articles) Brian Clark

  10. What they're saying

    1. “ Aiiieeeee! How much more content do we need to create?!?! ”
      By Joe Pulizzi
    2. “ In Jewelry, for instance, Kay Jewelers and Jared broke into the Top 10 in 2012 along with lesser known DiamondNexus and Gemvara. ”
      By Gregg Hamilton
    3. “ We know that content drives engagement and conversation online and, more than ever, we are seeing that brands want to tell their story through content. ”
      By René Rechtman
    4. “ My heartfelt apology goes out to the customer involved, his family and our community at large. I am very sorry that anyone would be exposed to these hurtful and painful words by any person involved in any way with our company. ”
      By John Schnatter
    5. “ I feel like the time I spend answering questions and discussing topics with students is one of the most gratifying teaching experiences I've ever had, and my understanding is it adds an enormous amount to the experience of the students as well. ”
      By John Owens
    6. “ I see too many organizations who set up nurture programs where the buyer gets an email per week. ”
      By Carlos Hidalgo
    7. “ Content may be king but engagement is queen and she rules the house. ”
      By Mari Smith
    8. “ Just recently we finished a large introduction of an update to an older product. ”
      By Brian SanSouci
    9. “ The global service support organization saw the last product launch that I did. They thought it would be a good idea to use these in the future for some of the training of field service engineers. ”
      By Brian SanSouci
    10. “ It's smart to weave your story onto multiple platforms…(b)ut there is another way…don't feel obligated to be active on every channel that your customer uses. ”
      By Joe Pulizzi

  1. Editor's Choice

    1. Marketing Best Practice With Google Plus Business Pages

      Explore Business 2 Community (Jun 16 2013) Content Marketing , Search Marketing , Techniques , Tips

      Marketing Best Practice With Google Plus Business Pages

      Seriously, I don't know why some people are skeptical about linking their Google Plus business page for marketing with their social networks and even websites. The truth is that Google Plus is fundamentally a social media and content marketing channel.

      (Read Full Article)

      Mentions:   Google   Facebook   Twitter

    2. 4 Step System for Increasing Conversion and Sales with a New Web Page

      Explore Jeff Bullas (Jun 16 2013) Content Marketing , Search Marketing , Techniques

      4 Step System for Increasing Conversion and Sales with a New Web Page

      In this article, we’ll take a trip into the wild and look at an actual website and conduct a makeover of their landing page with the aim of increasing their conversions.

      (Read Full Article)

      Mentions:   Google   SEO   Japan

    3. Social Media Marketing – Should You Use Tumblr, Instagram, or StumbleUpon

      Explore Business 2 Community (Jun 16 2013) Content Marketing , Social Marketing

      Social Media Marketing – Should You Use Tumblr, Instagram, or StumbleUpon

      According to the latest research from the Content Marketing Institute, few B2B marketers use Tumblr, Instagram, or StumbleUpon. Does that mean you should avoid them too?

      (Read Full Article)

      Mentions:   Facebook   Content Marketing Institute   Twitter

    4. Will brands lose clicks at hands of new Google Image Search arrows?

      Explore brafton.com (Jun 16 2013)

      Will brands lose clicks at hands of new Google Image Search arrows?

      Marketers beware: Navigation arrows that now display in Google Image Searches improve user experience, but they may cause branded website content to lose clicks, according to Google Operating System.

      (Read Full Article)

      Mentions:   Google   Brafton

    5. Stop Your Social Media Content from Wobbling like a Spinning Plate

      Explore Business 2 Community (Jun 16 2013) Content Marketing , Social Marketing

      Stop Your Social Media Content from Wobbling like a Spinning Plate

      Does your business really need to be on six, seven or eight social networks? Really? The more networks you use, the less effective you’re likely to be. Instead of amplifying your content, you may be killing it.

      (Read Full Article)

      Mentions:   Email Marketing   Facebook   CMI

    6. Manage Your Marketing: Your Time is NOT Free

      Explore Business 2 Community (Jun 15 2013) Content Marketing , Social Marketing , Techniques

      Manage Your Marketing: Your Time is NOT Free

      It is easy to rationalize social media marketing as a tactic that is more cost-effective than traditional marketing. This post by Erik Deckers suggests that traditional marketing is barely worth your time and money while social media marketing is a cost-effective alternative.

      (Read Full Article)

      Mentions:   Creative Commons   Facebook   Twitter

    7. Facebook not supporting brands’ sponsored search results now

      Explore brafton.com (Jun 15 2013) Search Marketing , Social Marketing

      Facebook not supporting brands’ sponsored search results now

      Marketers and loyal Facebook users might still be reeling from the news that hashtags are coming soon, but the social network is still rolling out updates. Facebook told Search Engine Land it’s discontinuing sponsored search results for the time being.

      (Read Full Article)

      Mentions:   Search Engine Land   Facebook

    8. Dependencies of an Inbound Marketing Strategy

      Explore Marketing Technology Blog (Jun 15 2013) Corporate Communications

      Dependencies of an Inbound Marketing Strategy

      We typically see that there’s a gap in a key dependency of their overall marketing. A successful inbound marketing strategy may not include brand marketing, outreach or community development – but it’s largely dependent upon them.

      (Read Full Article)

      Mentions:   Google   Facebook   Twitter

    9. See all articles >>

  2. Recent Articles

    1. Vine: A Great Teaching Tool for Brands

      Explore Sparksheet (Jun 14 2013) Tools

      Vine: A Great Teaching Tool for Brands

      There’s been a lot of talk about Vine lately, but why should marketers care about Twitter’s video sharing app? We look at how brands from Oreo to Etsy are using Vine to educate customers.

      (Read Full Article)

      Comment Mentions:   HBO   Twitter   Etsy

    2. A Strategic Map for Better Use of Content Marketing Technologies

      Explore Content Marketing Institute (Jun 14 2013) Content Marketing , Techniques , Technologies , Tools

      A Strategic Map for Better Use of Content Marketing Technologies

      The list of technologies and tools designed to facilitate some part of the content marketing process continues to grow and adapt. Check out our strategic mapping to see how these marketing software solutions line up with the four major components of a successful content marketing approach. And how some of them can also fill the gaps in between the components.

      (Read Full Article)

      Comment Mentions:   Google   Adobe   Google Analytics

    3. 3 Facebook Hashtag Marketing Tips

      Explore Jeff Korhan (Jun 13 2013) Search Marketing , Social Marketing , Techniques

      3 Facebook Hashtag Marketing Tips

      f you happen to be using Facebook for outreach and marketing, the new hashtag feature will extend your reach dramatically. This will create both risks and rewards, so you will want to choose your hashtags with care. 

      (Read Full Article)

      Comment Mentions:   Facebook   Twitter   Jeff Korhan

    4. The Non-Tech Guide to Content Marketing ROI

      Explore Business 2 Community (Jun 13 2013) Content Marketing , Tools

      The Non-Tech Guide to Content Marketing ROI

      Without hard facts – dollars earned per dollar spent – your “successful” content marketing isn’t going to be “successful” for much longer. But isn’t measuring the ROI of your content marketing supposed to be impossible? Don’t you have to hire a really expensive analytics firm to get answers? No and no.

      (Read Full Article)

      Comment Mentions:   Google   Jay Baer   Google Analytics

    5. Twitter Starts Rolling Out Tweet Performance Analytics to More Users

      Explore Hubspot Blog (Jun 13 2013) Social Marketing

      Twitter Starts Rolling Out Tweet Performance Analytics to More Users

      Although there's been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature. Ready for it? Get excited ...Tweet Performance Analytics!

      (Read Full Article)

      Comment Mentions:   Twitter   Hubspot   The Next Web

    6. Don’t worry about the rise of mobile Seo – desktop still matters

      Explore brafton.com (Jun 13 2013) Content Marketing , Mobile Content , Search Marketing , Technologies

      Don’t worry about the rise of mobile Seo – desktop still matters

      Mobile devices are fracturing the search landscape and changing internet users’ behaviors, but a recent Harris Interactive study proves they aren’t necessarily replacing desktops.

      (Read Full Article)

      Comment Mentions:   SEO   comScore   Harris Interactive

    7. The 10-Step Road Map To Promoting Webinars

      Explore Duct Tape Marketing (Jun 13 2013) Content Marketing , Techniques

      The 10-Step Road Map To Promoting Webinars

      When it comes to content marketing, nothing is better than a good webinar. But creating webinars is just one part of the equation. Promoting them is equally important too to maximize so here is a comprehensive 10-step roadmap for you to effectively promote your webinars.

      (Read Full Article)

      Comment Mentions:   Content Marketing   SMS   Barack Obama

    8. Content Curation for Lead Nurturing

      Explore Business 2 Community (Jun 13 2013) Content Marketing , Sales Enablement

      Content Curation for Lead Nurturing

      By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads.

      (Read Full Article)

      Comment Mentions:   Content Marketing   David Brooks   eMarketer

    9. Is Content Marketing Replacing SEO?

      Explore Business 2 Community (Jun 13 2013) Content Marketing , Search Marketing , Tips

      Is Content Marketing Replacing SEO?

      Is Content Marketing Replacing SEO? I’ve seen some version of this question in blog posts and on social channels quite a bit lately. So, what’s the answer? I submit the answer is a solid “No! But…”

      (Read Full Article)

      Comment Mentions:   Google   SEO   Wikipedia

    10. See more articles >>