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  1. Recent Articles

    1. Seven Great Ways for Content Marketers to Find New Ideas

      Explore The Social Media Hat (8 hours, 53 min ago)

      Seven Great Ways for Content Marketers to Find New Ideas

      I was grabbing a coffee with a random connection the other day and they asked me how I come up with so many different ideas for blog posts. They talked about how they have always wanted to start a blog but never did because they fear they'll run out of things to write about. The classic tale of writers block. I wish I could say it's easy to come up with ideas but that would be a flat out lie.

      (Read Full Article)

      Comment Mentions:   New York   Quora   HARO

    2. Want to Break Through All The Content-Marketing Noise? Keep Your Customer

      Explore Business & Small Business (9 hours, 23 min ago)

      Want to Break Through All The Content-Marketing Noise? Keep Your Customer

      To break through the clutter and actually engage with a customer, you need to put your customer at the center of your content-marketing development, which entails having a deep understanding of what's important to them. 

      (Read Full Article)

      Comment Mentions:   Content Marketing

    3. Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital Pr & Seo

      Explore toprankblog.com (10 hours, 53 min ago)

      Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital Pr & Seo

      During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community. Those experiences have helped me take the temperature of what marketers questions are so I can apply those insights in our consulting and for future presentations. Topics that seemed to be high in demand include working with influencers in combination with content marketing and social media.

      (Read Full Article)

      Comment Mentions:   SEO   New York   London

    4. Why Content Is Not a Department

      Explore ClickZ (10 hours, 55 min ago)

      Why Content Is Not a Department

      To create good and effective content for your brand, there needs to be collaboration between people from many different departments with many different abilities. Is your organization set up for content success?

      (Read Full Article)

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    5. Twitter Profiles Revamped: What That Means For The Future

      Explore v3im.com (11 hours, 55 min ago)

      Twitter Profiles Revamped: What That Means For The Future

      A lot of changes have been happening on Twitter lately. Last month they introduced the ability to tag your friends as well as add multiple photos in a single tweet.  This month Twitter announced it’s rolling out a new look for profile pages. What’s interesting about this: Twitter is looking a whole lot more like Facebook.

      (Read Full Article)

      Comment Mentions:   Facebook   Twitter   HootSuite

    6. What B2B Buyers Need

      Explore ClickZ (11 hours, 55 min ago)

      What B2B Buyers Need

      A look at typical B2B customer needs, broken down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience.

      (Read Full Article)

      Comment Mentions:   Buffer

    7. Are You an Extreme Learner?

      Explore conversationagent.com (11 hours, 55 min ago)

      Are You an Extreme Learner?

      While learning by example included my most recent thoughts on the topic, I have written about learning at this site extensively.

      From learning to learn, not a play on words, to one of my older posts and still very much current topic of learning from customers and then recognizing customer learning curve and making it easy for them to complete tasks online.

      (Read Full Article)

      Comment Mentions:   Google

    8. How to Audit Your Website Content for SEO

      Explore Content Marketing Institute (18 hours, 38 min ago)

      How to Audit Your Website Content for SEO

      Website content audits for SEO purposes have had a negative stigma associated with them for quite some time. It’s true that they can be tedious and time consuming, but by now most content marketers know that they are absolutely necessary for driving website success.

      (Read Full Article)

      Comment Mentions:   Google   Google Analytics   Facebook

    9. Don’t Bring a Fire Hose to A Presentation

      Explore CustomerThink (19 hours, 5 min ago)

      Have you ever attended a presentation that felt like you had to drink from a fire hose? Even worse, have you delivered one?

      Our minds contain a vast store of information accumulated over a lifetime of living and learning. But every new bit of information we have, first entered our minds through our working memory.

      (Read Full Article)

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