1. Sponsor



  2. Content Rich: The Blog


  1. Recent Articles

    1. 5 Tips for Improving Your Ecommerce Revenues

      Explore Mashable (9 hours, 8 min ago)

      5 Tips for Improving Your Ecommerce Revenues

      Online shopping has created an efficient and enjoyable shopping experience for its users, and now, brick-and-mortar shops are trying to do just the same — by moving the online experience offline.

      (Read Full Article)

      Comment Mentions:   London   PayPal   iPad

    2. B2B Marketers Look To Personalize Web Content By Company, Industry And Role

      Explore demandgenreport.com (9 hours, 51 min ago)

      B2B Marketers Look To Personalize Web Content By Company, Industry And Role

      To begin the B2B buying process, many prospects go to the web sites of potential vendors to get a feel for what each company can offer. Since the company web site is often the first touch point for potential customers, vendors must find ways to provide relevant content up front.

      (Read Full Article)

      Comment Mentions:   Google   Adobe   IBM

    3. Is LinkedIn A Worthwhile Content Destination?

      Explore Sparksheet (10 hours, 19 min ago)

      Is LinkedIn A Worthwhile Content Destination?

      More than most social networks, LinkedIn has gone through some pretty radical changes since launching back in 2003.

      Today, status updates, ‘Likes’ and comments are as much a part of the LinkedIn user experience as resume revisions, making it a contender with leading social media sites like Twitter, Facebook and Google Plus.

      (Read Full Article)

      Comment Mentions:   Bill Gates   Facebook   Twitter

    4. [Infographic] 5 SEO Strategies Every Company Needs To Master

      Explore demandgenreport.com (11 hours, 13 min ago)

      Close to 90% of buyers search online before making a purchase. This infographic from Act-On outlines some of the most effective search engine optimization strategies.

      (Read Full Article)

      Comment

    5. The 3 C's of Content Marketing

      Explore Business & Small Business (11 hours, 46 min ago)

      The 3 C's of Content Marketing

      It’s not easy creating content for a brand. There are no standard rules, perfect tool kits or simplified checklists to shape your specific business situation. It’s every brand for itself.

      So while we’ve talked in this series about letting your brand be your guide and we discussed always putting your customer in the center of your content, you may need a little guidance to create the content marketing calendar I discussed earlier.

      (Read Full Article)

      Comment Mentions:   Content Marketing   Red Bull

    6. Google’s +Post Ads Amplify Content and Expand Reach

      Explore Social Times (12 hours, 13 min ago)

      Google’s +Post Ads Amplify Content and Expand Reach

      After several months of pre-release brand testing, Google made +Post ads available to the public last week. Google says +Post ads “amplify your content and create conversations across the Web” with comments, shares and +1s driving engagement. Shared posts are completely interactive, meaning users can engage with content from third-party sites.

      (Read Full Article)

      Comment Mentions:   Google   Forrester Research   Facebook

    7. This is where my content marketing journey really began

      Explore Heinz On Marketing (12 hours, 16 min ago)

      This is where my content marketing journey really began

      I’ve been writing this blog for almost nine years, starting well before I began Heinz Marketing in earnest.  I didn’t really have an objective beyond using the blog as an outlet for my interest in writing more often about the things I was doing, thinking about and learning relative to sales & marketing.

      (Read Full Article)

      Comment Mentions:   Content Marketing   Russell Sparkman   Langley Center for New Media

    8. Use content analytics to steer your marketing strategy: Winning the numbers game

      Explore brafton.com (12 hours, 34 min ago)

      Use content analytics to steer your marketing strategy: Winning the numbers game

      Numbers might not always be your best friend. You may not be a math master, yet you still have to use them to prove the content you're putting on the web is worth the time and money you spend on it. There's a lot of value in those figures, when they're telling you the story you want to hear and even when they're not. One Brafton customer used its content analytics data to evaluate current website performance and also to gather real-time information about what topics were in demand at the moment.

      (Read Full Article)

      Comment Mentions:   Brafton

    9. 7 Helpful Ways Mobile CRM Makes a Difference in Your Business

      Explore CustomerThink (12 hours, 39 min ago)

      7 Helpful Ways Mobile CRM Makes a Difference in Your Business

      I bet that you already have a smart phone and probably also a tablet like Apple's iPad or Samsung Galaxy 10.1 (our recommendation).  Most likely you cannot see functioning without having these mobile communication tools readily available.  Mobile CRM is designed to put detailed prospect and customer information at your fingertips and to enable you to perform key actions quickly wherever you are.

      (Read Full Article)

      Comment Mentions:   Apple   Samsung   iPad