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Content Rich: The Blog
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What's Next For Content Creation? Four Technologies To Watch
Explore Content Rich: The Blog (Apr 30 2013)
by Tom Bishop
Call me crazy. I’m always thinking of a solution to problems. I’m not sure this even qualifies as a problem. Maybe it’s a “First-world problem”, but here it is: How can we create great content without sitting at a computer? What kind of innovations exist out there to help us multi-task? Can we use voice-to-text, mobile tablets, or specialized headgear to develop content that people will love?
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Online Presentation Basics: The Importance Of Being Useful
Explore Content Rich: The Blog (Mar 13 2013)
by Tom Bishop
Usability is more than just a buzzword. It’s the holy grail of web designers everywhere. And it’s not just websites. Usability is for operating systems, e-commerce sites, content management systems, online training tools, business intelligence systems, and social platforms. Here are basic ways you can make your web content easier to find and use.
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Mentions: KnowledgeVision Jakob Nielsen Nielsen
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Editor's Choice
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MOOCs: Both Sides
Explore people.uis.edu (May 17 2013)
In this corner: MOOC enthusiasts, envisioning how these large, online courses will increase access to higher education, reduce costs, and reinvigorate teaching and learning. In the other corner: MOOC critics, anticipating how MOOCs will eliminate meaningful interaction between faculty and students and reduce the quality of learning.
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Massive open online learning courses – a view from the UK
Explore people.uis.edu (May 17 2013)
The British Museum, British Council, British Library and 21 UK universities have now joined what they hope is a higher education revolution – giving the public access to the world's top institutions and their best academics. They have entered into partnership with FutureLearn, the UK's "first free, open, online platform" for higher-level short courses.
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Mentions: Udacity The Guardian Coursera
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How to Find and Share Great Content
Explore Business 2 Community (May 17 2013)
Whenever I post tips, insights or other links on Twitter, Facebook, Google+ or even on my own blog, I hear from followers: “Thanks so much for sharing. This is really helpful!” So how can you find great stuff as part of your content marketing efforts? Even better, how can you become a curator known for generously sharing the best of relevant content?
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Content About Content? The 10 Best Content Marketing Resources.
Explore UnBounce (May 17 2013)
If you work in content marketing, you already know how much is out there about best practices, SEO tactics, and generating great content. There are so many articles, ebooks, and self-proclaimed experts that it’s hard to tell what’s legitimate. Trust me, I know it’s tough to wade through the muck, so I’ve compiled the ten best content marketing resources on the web.
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Mentions: SEO CMI Content Marketing Institute
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Social Marketing is Relationship Selling
Explore Jeff Korhan (May 17 2013)
Mainstream small business will more reliably get better results from social media if they view it more as selling than marketing. Why? Because effective relationship selling is personal, and now marketing is too. As social influences continue to profoundly affect business, just about every business activity is going to require relationship building skills.
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Mentions: Jeff Korhan Zappos
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3 Guidelines for Content Marketing
Explore sjc copywriting solutions (May 17 2013)
Content marketing is quite possibly one of the fastest growing and most effective methods of reaching out to consumers today. Done properly, it is a tool to help you build your brand, keep customers loyal, and convince would-be buyers that your brand is the one to trust.
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Mentions: Heidi Cohen Content Marketing SMS
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A Guide To Choosing A Competitive Title For Content Marketing
Explore SEO & Search Engine News (May 17 2013)
As we all know, content is king and it plays an important role in search engine optimization (SEO). Having good content on each of your pages is also will make your website stand out among the others. It is also what search engines like. However, content alone may not have a chance to compete against its competitors.
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Mentions: Google Content Marketing
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Leaner, More Effective Content Marketing in 6 Steps
Explore Content Marketing Institute (May 17 2013)
In Silicon Valley, “lean” is the key to startup strategy. Could it also describe a more effective content marketing approach? “The Lean Startup,” by author and entrepreneur Eric Ries, introduced “lean” methodology, which uses science to help entrepreneurs match their products with a target audience quickly and cost-efficiently.
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Recent Articles
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Does SEO Copywriting Limit Creativity?
Explore Business 2 Community (May 17 2013)
SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. In fact, this unique combination often requires and strengthens the writer’s creativity.
(Read Full Article)Comment Mentions: Google Flickr Content Marketing
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How to Market Content: The Ultimate Guide to Content Marketing
Explore contentfac.com (May 17 2013)
The Don Drapers of the world are facing extinction. The sun is setting in the world of traditional advertising, and a new era is dawning. It’s the age of content marketing, and it’s changing the way businesses communicate – not just with customers, but with each other as well. Faced with this sea change, companies today have a choice to make.
(Read Full Article)Comment Mentions: YouTube Content Marketing Lady Gaga
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Content We Love: Social Media Makes this Release Pop
Explore Beyond PR (May 17 2013)
Breakfast may be the most important meal of the day, but when it comes to a modern press release, social media is reigning champion. My eyes popped upon seeing Kellogg’s recent release announcing the new Pop-Tarts® lineup. The release jumped from a “traditional release” (just text) to a supercharged social media delight!
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Why Does Great Content Marketing Often Miss the SEO Sweet Spot?
Explore ingenuitydigital.co.uk (May 17 2013)
Whilst it’s fair to say that traditional online marketers and SEO experts are often viewed as totally different ends of the scale, the reality is that they shouldn’t be. SEO and content marketing should never be seen as a different entity and here’s why.
(Read Full Article)Comment Mentions: Google SEO Content Marketing
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The Psychology of Sales: Six Facts Every Brand Should Know
Explore MarketingProfs Daily Fix (May 17 2013)
Discount retailers, such as Target, Macy’s, and J.C. Penney, have tried various pricing strategies over the years to lure customers to buy more of their products. The primary tool in the competitive arsenal is to offer the best value. Seems simple right? That is not necessarily the case, though.
(Read Full Article)Comment Mentions: Columbia University YouTube Target Stores
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B2B Mobile Marketing: 15 Ideas You Can Use Today
Explore v3im.com (May 17 2013)
Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. The good news is that B2B mobile marketing can be every bit as useful in the business marketplace as it is in the consumer marketplace.
(Read Full Article)Comment Mentions: Microsoft Marketing Grader SMS
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Video in Content Marketing: How to Make a Business Video
Explore Kuno Creative (May 17 2013)
Video is a great asset to any content marketing strategy. It allows you to engage your customers, provide infomation about your company or brand and position your employees as leaders in the industry. There are many myths video is difficult and expensive to produce. But it is actually very economical. Here are the three stages of making a simple video.
(Read Full Article)Comment Mentions: Cleveland Content Marketing LinkedIn
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Three tips for social marketing with Google+
Explore brafton.com (May 16 2013)
I’m Rabeeta Farooque, an Operations Support Executive at Brafton, with this month’s Third Thursday Tip. A lot of people think Google+ is only good for local SEO, but I’d like to think it brings its own benefits to the social media marketing table. Here are three features you can use to drive brand awareness on Google+.
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9 Viral Video Factors to Keep In Mind When Creating Content
Viral video marketing is a thing, but is it worth the time and effort? It's kind of hard to just make a viral video even if you're incredibly creative. But maybe a few factors can help you know where to start when it comes to creating such a video. The following nine factors come from Video Insider's article on the subject.
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