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  1. Recent Articles

    1. The Marketer’s Guide to Real-Time Reports in Google Analytics

      Explore The @KISSmetrics Marketing Blog (Oct 23 2014)

      The Marketer’s Guide to Real-Time Reports in Google Analytics

      In this post I’ll focus specifically on how marketers can take advantage of Real-Time reports to extract meaningful data about activity on their websites. First I’ll review everything you can find in Real-Time, and then I’ll go over a few practical ways to use these reports.

      (Read Full Article)

      Comment Mentions:   URL   Google Analytics   Twitter

    2. 6 Takeaways about the Future of Content Marketing

      Explore Link Building Company (Oct 23 2014)

      6 Takeaways about the Future of Content Marketing

      In Brightcove’s recent Future of Content Marketing webinar, Joe Pullizi and Steve Rotter discuss what they think will happen in the upcoming years in the world of online content. I was able to attend one of the two live webinars, and despite the technical difficulties, I felt like I had a much stronger grasp on the soon-to-be future of content marketing. These are my six takeaways from the webinar.

      (Read Full Article)

      Comment Mentions:   Joe Pulizzi   Facebook   Content Marketing Institute

    3. 34 Tips and Tactics to Rapidly Grow Your Social Networks

      Explore Jeff Bullas (Oct 23 2014)

      34 Tips and Tactics to Rapidly Grow Your Social Networks

      Social media marketing is in essence just two things. Distribution (social networks) and content (media). Get them right and the rest follows. Increased traffic, brand awareness and sales.

      (Read Full Article)

      Comment Mentions:   WordPress   Google   Facebook

    4. Together, Customer Success And Customer Marketing Can Create A Better Customer Experience

      Explore CustomerThink (Oct 23 2014)

      Together, Customer Success And Customer Marketing Can Create A Better Customer Experience

      75% of the conference attendees see the customer experience as important to invest in but their internal teams are not very co-ordinated to make this a reality. In addition, there isn’t a large focus on the customer experience post-sale. This needs to change right now – especially for companies that sell their products on a subscription basis. You can be part of the solution. 

      (Read Full Article)

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    5. Where Does the Content Marketing Budget Fit Within Your Organization?

      Explore All You Need for Quality Content (Oct 23 2014)

      Where Does the Content Marketing Budget Fit Within Your Organization?

      The truth of the matter is that marketing communications (MarCom) ecosystems are no longer built around a simple logo. Instead, leading brands have shifted the model to put emphasis on single pieces of content—whether that content is an article, video, eBook, or infographic. With this comes a heavy reliance on content production and, most importantly, the source of your content marketing budget.

      (Read Full Article)

      Comment Mentions:   Boston   Content Marketing Institute   eBooks

    6. Using ELearning to Generate Leads

      Explore WordPress LMS Plugin by LearnDash® (Oct 22 2014)

      Using ELearning to Generate Leads

      Most of us have taken an elearning course related to our profession at some point. But have you ever thought about leveraging elearning to boost your credibility, bring in leads, and potentially launch a consulting career?

      (Read Full Article)

      Comment Mentions:   United States

    7. Use Content Marketing To Improve SEO!

      Explore Business 2 Community (Oct 22 2014)

      Use Content Marketing To Improve SEO!

      It’s hard to get SEO right because search engine algorithms are so complicated, not to mention, forever changing! Fortunately there is one thing you can count on: search engines focus on creating the best possible user experience. If you make this your focus too your SEO will sky-rocket! So where does Content Marketing come into this?

      (Read Full Article)

      Comment Mentions:   Google   SEO   Microsoft

    8. How To Build An Army Of Volunteer Contributors For Your Blog

      Explore B2B Marketing Insider (Oct 22 2014)

      How To Build An Army Of Volunteer Contributors For Your Blog

      Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality. So how do you get the volume you need at a price you can afford?

      (Read Full Article)

      Comment Mentions:   Michael Brenner

    9. Using Interactive Content to Increase Conversions: 4 Examples from Top Companies (And How You Can Do It Too!)

      Explore The @KISSmetrics Marketing Blog (Oct 22 2014)

      Using Interactive Content to Increase Conversions: 4 Examples from Top Companies (And How You Can Do It Too!)

      If content marketing was 2013’s internet marketing buzzword, 2014 may well be the year of its evolution: interactive marketing.

      (Read Full Article)

      Comment Mentions:   General Mills   Coca-Cola   Content Marketing Institute