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  1. Recent Articles

    1. Does Your Content Connect?

      Explore ClickZ (Dec 19 2014)

      Does Your Content Connect?

      While it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results.

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      Comment Mentions:   USA Today   Google   SEO

    2. Content Marketing: How Anyone Can Build an Audience

      Explore Jeff Korhan (Dec 19 2014)

      Content Marketing: How Anyone Can Build an Audience

      Content marketing is a simple concept that has been around for a long time, but implementing it well often requires unlearning traditional marketing and selling practices that many of us have used for years. Whether you are interested in driving sales, eliminating competition, or happier customers, content marketing can help – and Joe Pulizzi will show you how.

      (Read Full Article)

      Comment Mentions:   Content Marketing World   Joe Pulizzi   Content Marketing Institute

    3. Why Email Remains The King Of Social Media

      Explore Heidi Cohen (Dec 18 2014)

      Why Email Remains The King Of Social Media

      The secret of digital marketing is that you can’t keep doing the same thing again and again without yielding diminished results. Through my years of marketing experience, I’ve learned that you must continually tweak and improve your content and communications or results will decline.

      (Read Full Article)

      Comment Mentions:   Google   Facebook   Twitter

    4. 15 Email Marketing Myths Debunked

      Explore demandgenreport.com (Dec 18 2014)

      15 Email Marketing Myths Debunked

      Many people believe that “free” in a subject line will relegate their emails the spam folder or that Monday mornings are the best times for sending emails. This infographic from Email Monks takes on some of these widely held beliefs.

      (Read Full Article)

      Comment Mentions:   Email Marketing

    5. How Behavioral Psychology Can Improve Your Content Marketing Strategy

      Explore Business 2 Community (Dec 18 2014)

      How Behavioral Psychology Can Improve Your Content Marketing Strategy

      Marketers use content marketing to attract website visitors, convert leads and ultimately close sales. Thus, the whole purpose of content marketing is to get prospects to take action, which is exactly the purpose of behavioral psychology. Although most behaviorists started out studying problem behavior like tantrums or nasty habits, the field has grown far beyond these problem behaviors to application in marketing.

      (Read Full Article)

      Comment Mentions:   Content Marketing Institute

    6. Will 2015 be the year content marketing grows up?

      Explore theguardian.com (Dec 18 2014)

      Will 2015 be the year content marketing grows up?

      To really know what 2015 holds for content marketing, we first have to look at what happened this year. So let’s examine the evidence.

      (Read Full Article)

      Comment Mentions:   Google   Facebook   Content Marketing Institute

    7. CrossFit your content marketing

      Explore Marketing and Media in South Africa (Dec 18 2014)

      CrossFit your content marketing

      Much like CrossFit, content marketing has officially moved out of its buzzword/fad trimester and is becoming a discipline that many have accepted is here to stay. But the similarities don't end there. The seemingly unrelated topics have a few things in common and the Foreword Content Team joined CrossFit District Six in Cape Town to find out just how much content has in common with CrossFit and how understanding a few basics can help flex those content muscles. 

      (Read Full Article)

      Comment Mentions:   Google   Content Marketing Institute   Flash

    8. The 11 most useful web tools of 2014

      Explore Mashable (Dec 18 2014)

      The 11 most useful web tools of 2014

      Your 2014 list of our 11 most useful tools of 2014 covers everything from creating charts to making your computer screen a little easier on the eyes. Of course there's plenty we missed, but these are some of the tools that came to our attention this year.

      (Read Full Article)

      Comment Mentions:   Apple   Google   Facebook

    9. B2B Marketers Turn To Event Tools To Capture Behavioral Data

      Explore demandgenreport.com (Dec 17 2014)

      B2B Marketers Turn To Event Tools To Capture Behavioral Data

      While the role of digital marketing grows more prominent, in-person events continue to receive a significant portion of overall B2B marketing budgets. According to Forrester, trade shows still constitute the biggest line item on a B2B marketers budget, with nearly 20% of spend being committed to live events.

      (Read Full Article)

      Comment Mentions:   Forrester Research   Lenskold Group   Target Stores