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  1. Recent Articles

    1. Fans vs. Customers: Which Do You Strive For?

      Explore ClickZ (Sep 19 2014)

      Fans vs. Customers: Which Do You Strive For?

      While customers may buy your product, fans think of themselves as extensions of your business. Does your marketing focus on attracting customers or fans?

      (Read Full Article)

      Comment Mentions:   Apple   Tom Peters   Facebook

    2. Content Marketing is About Trust, Not Just Reach

      Explore INSEAD Knowledge (Sep 19 2014)

      Content Marketing is About Trust, Not Just Reach

      Viral videos or hashtag campaigns won’t convert customers unless they build trust and confidence with their audience.

      (Read Full Article)

      Comment Mentions:   Indonesia   New York   Bill Gates

    3. How to Measure the Return on Investment of Social Media

      Explore Marketing Technology Blog (Sep 18 2014)

      How to Measure the Return on Investment of Social Media

      We’ve discussed the challenges of measuring social media ROI in the past – and some of the limitations of what you can measure and how impactful social media marketing can be. That’s not to say some of the social media activity can’t be measured with precision, though.

      (Read Full Article)

      Comment Mentions:   Google   Facebook   Twitter

    4. 38 Tips on Social Media Etiquette for Business

      Explore Jeff Bullas (Sep 18 2014)

      38 Tips on Social Media Etiquette for Business

      The problem with common sense is that it isn’t very common. When you add the global reach of social media the reality is that bad manners, poor behaviour and forgotten etiquette become amplified. So as a business you need to think before hitting publish. If you are new to social media marketing for your business then it all can be a bit daunting.

      (Read Full Article)

      Comment Mentions:   WordPress   Google   Facebook

    5. 5 Ways To Make Your Video Marketing Campaign Succeed

      Explore Business 2 Community (Sep 18 2014)

      5 Ways To Make Your Video Marketing Campaign Succeed

      If you’ve even glimpsed at social media this summer, you’ve seen hundreds of ice buckets being poured on your friends’ heads. It’s pretty much inescapable. However, what’s most striking is how much of the campaign’s success is owed to its effective use of video as a medium. I doubt the virality of the Ice Bucket Challenge could have been attained through a tweet, status update, or Snapchat.

      (Read Full Article)

      Comment Mentions:   Google   Facebook   YouTube

    6. The Urban Legend of Free Social Marketing

      Explore adweek.com (Sep 17 2014)

      The Urban Legend of Free Social Marketing

      When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true today, cultivating an audience is just like growing your audience on social media: it takes investment.

      (Read Full Article)

      Comment Mentions:   Facebook   Twitter   Buzzfeed

    7. How Small Businesses Can Use Visual Content and Increase Conversions

      Explore Social Media Strategy (Sep 17 2014)

      How Small Businesses Can Use Visual Content and Increase Conversions

      Displaying amazing visual content online isn’t reserved for top dogs – companies small or large can use the web to share beautiful visual content online and, as a result, increase their conversions. So, what’s the secret for small businesses?

      (Read Full Article)

      Comment Mentions:   Focus

    8. Why Consumer Psychology Matters In Content Marketing

      Explore Business 2 Community (Sep 17 2014)

      Why Consumer Psychology Matters In Content Marketing

      As customers become wiser, online marketers also need to step up their game. Instead of being aggressive and tricking the audience into clicking, businesses must start understanding consumer psychology and applying this in their content marketing strategies.

      (Read Full Article)

      Comment Mentions:   Japan   Content Marketing Institute   eBooks

    9. Responding to Comments is Part of a Social Marketing Campaign

      Explore Brick Marketing Blog (Sep 17 2014)

      Responding to Comments is Part of a Social Marketing Campaign

      There is so much more to a social media marketing campaign than merely setting up the company page and adding a bio and maybe a few pictures. Yet that’s all that so many companies do! A company social media page needs to be an active and engaging entity. That means that it needs to be updated often with useful and informative posts. There are plenty of companies that do keep their pages active, but then they disregard one crucial component of social media- being social!

      (Read Full Article)

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