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  1. Recent Articles

    1. Eulogy For a Blog: Most Blogs Die Before The Sixth Post

      Explore blogs.imediaconnection.com (20 hours, 4 min ago)

      Eulogy For a Blog: Most Blogs Die Before The Sixth Post

      Our industry has come a long way in terms of realizing the value of content marketing. In fact 9 in 10 organizations now participate in some form of content marketing. But, when it comes to frequency, quality, design, strategy, and goal-centric blogging, many organizational blogs still fail.

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      Comment Mentions:   IBM   Content Marketing Institute

    2. 10 Ways To Create Contagious Content for Your Social Media Marketing

      Explore Jeff Bullas (23 hours, 7 min ago)

      10 Ways To Create Contagious Content for Your Social Media Marketing

      In this article, you’ll learn the science behind what makes people share. You’ll discover 10 ways to create content that your fans can’t wait to discuss and share. I have also included advanced tactics as a bonus, so be sure to read all the way to the end to get your copy.

      (Read Full Article)

      Comment Mentions:   Social Media Examiner   Facebook   Content Marketing Institute

    3. How to Create a Content Marketing Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy

      Explore Social Media Strategy (Oct 20 2014)

      How to Create a Content Marketing Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy

      Content marketing strategy isn’t a nice to have, it’s a requirement.Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Let’s fix that.

      (Read Full Article)

      Comment Mentions:   Jay Baer   Content Marketing Institute   Buyer personas

    4. The Do's and Don'ts of YouTube Marketing

      Explore Business 2 Community (Oct 20 2014)

      The Do's and Don'ts of YouTube Marketing

      More and more people are turning to video to learn about how to do common everyday tasks and to check products and services before committing to a purchase. Operating without a video marketing strategy is no longer an option.

      (Read Full Article)

      Comment Mentions:   Yahoo   Google   AOL

    5. The Secret to Getting More Repeat Customers

      Explore Duct Tape Marketing (Oct 20 2014)

      The Secret to Getting More Repeat Customers

      Turns out, what you do after the sale is just as important as what you do before. The ultimate success of your business depends on a strong, personable relationship with your customer base to build trust. Customer trust leads to customer loyalty, which leads to customer recommendations, which means more customers!

      (Read Full Article)

      Comment Mentions:   Duct Tape Marketing

    6. Viral By Design: 3 Social Media Secrets

      Explore Heidi Cohen (Oct 20 2014)

      Viral By Design: 3 Social Media Secrets

      While getting your colleagues and followers to click on your content and share it is important, the key to viral social media success is getting their colleagues and followers to click on your content and share it with their social connections.

      (Read Full Article)

      Comment Mentions:   Heidi Cohen   Content Marketing Institute   David Ogilvy

    7. Why Marketing Leaders Should Embrace Story Listening Before Story Telling

      Explore CustomerThink (Oct 19 2014)

      Why Marketing Leaders Should Embrace Story Listening Before Story Telling

      “What I’ve seen is a leader doesn’t start with storytelling, they start with story listening.”

      (Read Full Article)

      Comment Mentions:   Digital Marketing   B2B Marketing   Buyer personas

    8. 12 Essential Elements of a Social Media Marketing Strategy

      Explore CustomerThink (Oct 19 2014)

      12 Essential Elements of a Social Media Marketing Strategy

      If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors.

      (Read Full Article)

      Comment Mentions:   Facebook   Twitter   Instagram

    9. 7 Tips For eLearning Professionals To Enhance Knowledge Retention

      Explore elearningindustry.com (Oct 19 2014)

      7 Tips For eLearning Professionals To Enhance Knowledge Retention

      This article features a number of tips and techniques that eLearning professionals can use to enhance knowledge retention for their eLearning audiences. After all, without knowledge retention, the overall eLearning experience won't offer any real value to the learners.

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