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  1. Recent Articles

    1. Your 2014 Digital Marketing Roadmap

      Explore Marketing Technology Blog (Jul 28 2014)

      Your 2014 Digital Marketing Roadmap

      More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! 

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      Comment Mentions:   Google   Facebook   Twitter

    2. Turn Your Blog Into A Learning Center To Win At Content Marketing

      Explore Marketing Land (Jul 28 2014)

      Turn Your Blog Into A Learning Center To Win At Content Marketing

      The key to driving content marketing success through blogging is by turning your blog into a learning center instead of using it as a depository for additional information about purchasing your products or services.

      (Read Full Article)

      Comment Mentions:   Jay Baer   Content Marketing Institute   Arnie Kuenn

    3. L'Oreal's Viral Model Experiment - A Sign of the Future of Digital Marketing or a Warning Sign?

      Explore ClickZ (Jul 28 2014)

      L'Oreal's Viral Model Experiment - A Sign of the Future of Digital Marketing or a Warning Sign?

      When L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargained for. Is this grassroots way of casting unknowns in campaigns the future of digital marketing?

      (Read Full Article)

      Comment Mentions:   Yahoo   New York   Huffington Post

    4. 10 very cool examples of experiential marketing

      Explore Econsultancy (Jul 28 2014)

      10 very cool examples of experiential marketing

      Here are 10 great examples of experiential marketing. I've included relevant success metrics where they are available, but others I've included just because I think they're pretty darn cool...

      (Read Full Article)

      Comment Mentions:   Chicago   Disney   London

    5. 10 Social Media PR Lessons From #OITNB

      Explore Search Engine Watch (Jul 28 2014)

      10 Social Media PR Lessons From #OITNB

      With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like "Orange is the New Black".

      (Read Full Article)

      Comment Mentions:   Google   Facebook   Content Marketing Institute

    6. How to Answer Your Most Confusing Emails

      Explore Mashable (Jul 28 2014)

      How to Answer Your Most Confusing Emails

      Every now and again, I’ll receive one of those emails that makes me say: “Huh?” My face contorts into an expression of massive confusion, and I’m left not quite sure what to respond. I can tell from the length or the content of the email that a response is needed, but something about the message has made even getting started on a response a huge headache. To help you out, I've compiled my suggested responses to the four most common types of confusing emails I receive.

      (Read Full Article)

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    7. The Secret Sauce of Lead Conversion: Online Fuels Offline

      Explore v3im.com (Jul 28 2014)

      The Secret Sauce of Lead Conversion: Online Fuels Offline

      Have you ever considered that there might just be a formula for maximizing your business’s lead generation? If your B2B company is focused on lead generation (and let’s face it, who’s not? ) there’s often a key component of lead gen that marketers are overlooking. When it comes to effective online lead generation, there are some key tactics that marketers should be using.

      (Read Full Article)

      Comment Mentions:   SEO   Email Marketing   Facebook

    8. ROI is the new buzzword when it comes to content marketing

      Explore MediaTel (Jul 28 2014)

      ROI is the new buzzword when it comes to content marketing

      ROI on content marketing is now the question on every brand's lips - but how can you answer it? Brands now know they need to be creating, curating and sharing content, so how can the results be measured, and ultimately justify the cost of content to their shareholders and board?

      (Read Full Article)

      Comment Mentions:   Content Marketing Institute

    9. Why It Might Be Time to Completely Change Your Social Media Strategy

      Explore Social Media Strategy (Jul 27 2014)

      Why It Might Be Time to Completely Change Your Social Media Strategy

      Social media offers your brand reach, but today’s social media is terrible at reliable reach. Reliable reach is the ability to send a message to a person who has asked to hear from you, and for that message to reach that person. Email has reliable reach. So does direct mail. And the telephone. And even fax. Social media does not have reliable reach, which is what makes it so challenging for marketers.

      (Read Full Article)

      Comment Mentions:   Google   Jay Baer   Facebook