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    1. 2014 Statistics and Trends for Businesses on Social Media

      Explore Marketing Technology Blog (22 hours, 14 min ago)

      2014 Statistics and Trends for Businesses on Social Media

      Social media isn’t going anywhere and businesses now realize that if they wish to reach their prospects and customers, their online presence in social media is a foundation of their overall marketing strategy. This infographic is a fantastic in-depth look, by industry, medium, and social channel, on how businesses are leveraging social media to connect with consumers.

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      Comment Mentions:   Google   Facebook   Twitter

    2. 2015 B2B Content Marketing Benchmarks, Budgets, and Trends

      Explore MarketingProfs (Oct 1 2014)

      2015 B2B Content Marketing Benchmarks, Budgets, and Trends

      The secret to content marketing success: document a strategy and adhere to it. Two critical factors differentiate great content marketers from the rest: having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.

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      Comment Mentions:   Ann Handley   Google   Joe Pulizzi

    3. 22 Marketing Ideas For Small Businesses With Limited Budgets

      Explore Internet Marketing Software (Oct 1 2014)

      22 Marketing Ideas For Small Businesses With Limited Budgets

      Don’t have many bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that won’t blow your budget. Let’s see how far you can stretch those dollars! Here are 20+ marketing ideas for small businesses working on a small budget.

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      Comment Mentions:   Google   Adobe   Email Marketing

    4. Making Your List and Checking It Twice

      Explore ClickZ (Oct 1 2014)

      Making Your List and Checking It Twice

      It's the season of candy corn and pumpkin spice everything, but it will soon be the season of ad clutter, customer bombardment, and make-it-or-break-it sales. It's time for marketers to put their Q4 digital holiday strategy into motion. Consider the following lessons learned when finalizing your Q4 digital programs.

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      Comment Mentions:   Google   Buffer   Pinterest

    5. The B’s in B2B Are People Too – A More Human Approach to Business Marketing

      Explore toprankblog.com (Oct 1 2014)

      The B’s in B2B Are People Too – A More Human Approach to Business Marketing

      Answering any question about what’s next in B2B marketing must involve the increasing attention on buyers as people vs. simply “business to business”. The human element of business marketing has attracted a lot of play in the B2B marketing conversation and rightly so.

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      Comment Mentions:   Google   Boston   eBooks

    6. Six examples of interesting content from ‘boring’ businesses

      Explore Econsultancy (Oct 1 2014)

      Six examples of interesting content from ‘boring’ businesses

      It’s easy enough to create amazing content if you’re ASOS or Red Bull or LEGO. But what if you’re a dentist or a funeral provider or you sell Hoover spare parts for a living?

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      Comment Mentions:   Australia   Coca-Cola   Facebook

    7. New Research: B2B Marketers Want Content to Drive Awareness and Conversion

      Explore Brightcove Blog (Oct 1 2014)

      New Research: B2B Marketers Want Content to Drive Awareness and Conversion

      We have once again partnered with Content Marketing Institute (CMI) and MarketingProfs to conduct a comprehensive survey of more than 1,800 B2B marketers in North America to learn how they use content as part of the marketing mix and what their challenges and initiatives are. The results are in and this year’s survey shows that B2B marketers want their content to drive stronger results, specifically in terms of engagement and conversion.

      (Read Full Article)

      Comment Mentions:   Joe Pulizzi   CMI   Content Marketing Institute

    8. 5 Steps To Boost Conversion Rates Through Your Content Marketing Strategy

      Explore forbes.com (Oct 1 2014)

      5 Steps To Boost Conversion Rates Through Your Content Marketing Strategy

      Understanding the basics of effective copywriting helps drive the creation of a content marketing strategy which helps you achieve your business goals. Here’s a general framework and some practical tips to help you sell better through your content generation efforts.

      (Read Full Article)

      Comment Mentions:   Google   Email Marketing   Content Marketing Institute

    9. 7 Ways Content Marketing Can Simplify Your Customer's Buying Process

      Explore Business 2 Community (Sep 30 2014)

      7 Ways Content Marketing Can Simplify Your Customer's Buying Process

      According to HubSpot’s inbound methodology, the best way to turn strangers into customers and customers into promoters of your business is by creating quality content. When considering your content marketing strategy, nothing is more important than delivering the right content to your target audience at the right time.

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      Comment Mentions:   Google   Content Marketing Institute   Hubspot