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  1. Recent Articles

    1. Data-Backed Tips for Getting Your Content Shared on Facebook

      Explore The @KISSmetrics Marketing Blog (Aug 20 2014)

      Data-Backed Tips for Getting Your Content Shared on Facebook

      All humans want recognition and approval. Another huge part of this desire is just good marketing. If we are to be successful in content marketing and social media marketing, then we have to get more shares on Facebook. I’m going to tell you how to do that.

      (Read Full Article)

      Comment Mentions:   Facebook   Content Marketing Institute   Hubspot

    2. The Seven Deadly Sins of Marketing Automation

      Explore MarketingProfs (Aug 20 2014)

      The Seven Deadly Sins of Marketing Automation

      There's no denying the power of marketing automation—but it isn't a magic formula that will instantly solve all your marketing woes. Like any software, marketing automation is only as good as the person using it. Failing to properly implement and use marketing automation will set you up for frustration in the short term and failure in the long term.

      (Read Full Article)

      Comment Mentions:   Google   Content Marketing Institute   Twitter

    3. 500+ Publishers On Content Marketing Best Practices [Research]

      Explore Marketing Land (Aug 20 2014)

      500+ Publishers On Content Marketing Best Practices [Research]

      Kelsey Libert surveyed over 500 digital publishers to discover what you can do to improve your content placement pitches.

      (Read Full Article)

      Comment Mentions:   Content Marketing Institute   Mashable   Forbes

    4. Everything You Need to Know About Finding and Nurturing Leads

      Explore ClickZ (Aug 20 2014)

      Everything You Need to Know About Finding and Nurturing Leads

      A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase your lead generation significantly.

      (Read Full Article)

      Comment Mentions:   London   Marketing Automation   General Electric

    5. How Content Is Changing And What Marketers Need To Know [Survey Data]

      Explore Marketing Land (Aug 19 2014)

      How Content Is Changing And What Marketers Need To Know [Survey Data]

      Content marketing is hitting a very important inflection point. What do you need to do to keep up with its development? 

      (Read Full Article)

      Comment Mentions:   New York   Content Marketing Institute   Conductor

    6. Why Only 20% of Readers are Clicking Through on Your Article Title

      Explore Marketing Technology Blog (Aug 19 2014)

      Why Only 20% of Readers are Clicking Through on Your Article Title

      Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks.

      (Read Full Article)

      Comment Mentions:   Google   Facebook   Twitter

    7. Personalized Marketing Is No Longer a Luxury

      Explore Business & Small Business (Aug 19 2014)

      Personalized Marketing Is No Longer a Luxury

      Awareness and presence are no longer enough for modern brands. Customers want engagement, and traditional-marketing mediums simply don't foster these results. The mere fact that marketers are debating whether you are actually more likely to survive a plane crash than click on a banner ad is as telling as any statistic out there.

      (Read Full Article)

      Comment Mentions:   Seth Godin   Facebook   YouTube

    8. 6 Easy Places to Find Data for Infographics and Charts: from @Buffer

      Explore SEO & Search Engine News (Aug 19 2014)

      6 Easy Places to Find Data for Infographics and Charts: from @Buffer

      Constantly churning out visual content presents a challenge: you need to find meaningful data to fuel that content and, more importantly, you need to find stories within that data that tie into your brand’s values and strategic goals. The good news is, the inspiration for your next visual project is probably hiding right under your nose. Here are six easy ways to find your next standout piece:

      (Read Full Article)

      Comment Mentions:   Facebook   Oracle   Content Marketing Institute

    9. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

      Explore Search Engine Watch (Aug 19 2014)

      The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

      Taking a look at the cover designs of print magazines can help you improve your digital content marketing strategy by helping you to focus on personas and "editorial pillars."

      (Read Full Article)

      Comment Mentions:   Content Marketing Institute   PPC   Focus